Connector updates
Upcoming and recent upstream API changes across your connected data sources — what's changing, which connectors are affected, the migration deadline, and what to do.
- All data sources
- Adobe Analytics
- Amazon Marketing Cloud
- Amazon Seller Central
- Apple App Store
- Apple Search Ads
- Bing Ads
- Chargebee
- Criteo
- DoubleVerify
- Emarsys
- Facebook Ads
- Facebook Pages
- Fireflies
- Google Ad Manager
- Google Admin Console
- Google Ads
- Google Display & Video 360
- Google My Business
- Google Search Ads 360
- Google Universal Analytics
- Grain
- HubSpot
- Improvado
- Intercom
- Klaviyo
- Later Influence
- Linear
- LinkedIn Ads
- Make
- Marketing Cloud Account Engagement (Pardot API)
- Nexxen
- Nightwatch
- Notion
- OpenAI Ads
- Pinterest Ads
- Pinterest Organic
- Profound
- Propeller Ads
- Quora Ads
- Recharge Payments
- Rithum / Channel Advisor
- Salesforce
- ServiceTitan
- ShipHero
- Similarweb
- Slack
- Spotify Ads
- Spotify Organic
- StackAdapt
- The Trade Desk
- TikTok Ads
- Unity Ads
- Viant DSP
- Walmart Connect
- X Ads
- Zendesk
- All types
- Deprecation
- Breaking change
- Field change
- New report type
- New data source
June 2027
- Deprecation
Amazon Marketing Cloud is updating its API (endpoint and authentication changes) and deprecating the older version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected Amazon Marketing Cloud connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
May 2027
- Deprecation
Improvado is upgrading Google Ads API from v24 to v26, with replacement fields and new reporting options.
All report typesNo connection changes are required. After the v26 upgrade rolls out, use the supported replacement fields when updating affected extractions. Deprecated fields are excluded from the field selector.
February 2027
- Breaking change
The Emarsys connector now uses Core API v3 with OAuth 2.0 (OpenID Connect); reconnect with OpenID Connect API credentials and turn on the endpoint permissions the reports use.
Connection (authentication) Email Campaigns Lifetime Incremental Email Launch Summary Segment Contacts Count Lifetime IncrementalReconnect Emarsys with the client ID and client secret of OpenID Connect API credentials, with the endpoint permissions listed below turned on. Improvado has already moved the connector to Core API v3.
- Deprecation
SAP Emarsys is retiring WSSE authentication of its Core API; Improvado has moved the Emarsys connector to Core API v3 with OAuth 2.0 (OpenID Connect).
All report typesDone - Improvado has moved the Emarsys connector to Core API v3. Existing connections must be reconnected with OpenID Connect API credentials; the steps and the report changes are in the Emarsys OAuth 2.0 migration entry under Connector updates.
January 2027
- Breaking change
Apple is retiring the Campaign Management API; Improvado has moved Apple Search Ads extraction to the Apple Ads Platform API, and a small number of column values change as a result.
All report typesImprovado has migrated all Apple Search Ads connections — no reconnection or reauthorization was needed. Review any dashboards or filters that depend on the column values listed below, because Apple renamed several of them.
December 2026
- Deprecation
Microsoft Advertising (Bing Ads) is deprecating its legacy SOAP API and moving to the REST API; connections will move to the supported REST API before the cutoff.
All report typesImprovado is migrating affected Bing Ads connections to the supported REST API before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Deprecation
Apple is retiring the Campaign Management API version used for data extraction; Improvado has already moved all Apple Search Ads connections to the Apple Ads Platform API, ahead of the cutoff.
All report typesDone — Improvado has migrated all affected Apple Search Ads connections to the Apple Ads Platform API. No reconnection was needed. The column values that changed as a result are listed in the Apple Ads Platform API migration entry, under Connector updates.
November 2026
- Deprecation
Amazon stops producing the settlement report behind Payment All Statements on 11 November 2026. A replacement report, Payment All Statements V2, is available to order now, but it presents settlement amounts in a different shape rather than as a drop-in swap.
Payment All StatementsAdd Payment All Statements V2 to your Amazon Seller Central extraction before 11 November 2026 and move any dashboards or queries onto it. It is not a drop-in replacement — the settlement amounts arrive in a different layout, described below — and Amazon limits how far back it can be backfilled, so starting the new report early builds up history in parallel while the current one is still running.
October 2026
- Deprecation
Zendesk is deprecating a current API version used for data extraction; connections will be upgraded to the replacement version before the cutoff.
All report typesImprovado will upgrade affected Zendesk connections before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Field change
Chargebee's September 2026 API release added brand and network transaction attributes. Seven new fields are now available on the Customers, Subscriptions, Invoices, Credit Notes, Transactions and Payment Sources reports.
Customers Subscriptions Invoices Credit Notes Transactions Payment SourcesNo action required. Add the new fields to a Chargebee extraction to start collecting them; existing extractions are unaffected until you add the fields.
- New report type
A new Manage FBA Inventory report delivers the Seller Central report of the same name, your active FBA inventory per seller SKU with listing status, price and units by disposition, as a daily snapshot per marketplace.
Manage FBA InventoryNo action required for existing reports. Add the Manage FBA Inventory report to your Amazon Seller Central extraction, once for every marketplace you want to report on.
- Field change
Total Initiate Checkout is now available in the Analytics report.
AnalyticsSelect Conversions (Initiate Checkout) in your analytics extract to include the metric. Backfill earlier dates within the extract's configured history window to populate historical rows.
- Field change
A new metric, "Leads Generated", is now available on the Ads, Ads Click 28 Days and Ads View 1 Day reports. It counts the leads submitted through Quora Lead Gen Forms.
Ads Ads Click 28 Days Ads View 1 DayNo action required. Add Leads Generated to an Ads, Ads Click 28 Days or Ads View 1 Day extraction to start collecting it; existing extractions are unaffected until you add the field.
- Field change
A new metric, "Bot Product Occurrences", is now available on the Adobe Analytics Reports report. It counts the product string sub-hits that matched your bot rules and were excluded from Adobe Analytics reporting.
ReportsNo action required. Add Bot Product Occurrences to a Reports extraction to start collecting it; existing extractions are unaffected until you add the field.
- Field change
Five new fields, Audio, Code, Heading 4, Tab and Transcription, are now available on the Notion Page Content report.
Page ContentNo action required. Add the new fields to a Page Content extraction to start loading them; existing extractions are unaffected until you add the fields.
- Field change
Three new Promotion fields on the Spotify Ads Adsets Entity report show which artist or podcast an ad set promotes. Eleven fields that Spotify does not return are retired from the Campaigns, Adsets and Ads Entity reports.
Adsets Entity Campaigns Entity Ads EntityNo action required. Add the new Promotion fields to an Adsets Entity extraction to start collecting them. The retired fields were always empty, extractions that included them drop them automatically, and no data is lost.
- New report type
A new Segments report lists every segment of the Emarsys account with its name, type, tags, criteria types, base contact list and predefined segment.
SegmentsNo action required for existing reports. Add the Segments report to your Emarsys extraction; it needs the segment.get endpoint permission on the Emarsys API credentials.
- New report type
A new Page Locations report brings Facebook Page addresses, contact details, opening hours and star ratings into Improvado, including store-location Pages.
Page LocationsNo action is required. The report uses existing Facebook Pages connections and permissions, so no reconnection is needed. Add it to an extraction to start loading the data.
- New report type
Three new Google My Business (Google Business Profile) reports cover what your listings show, what Google has changed on them, and which searches surface each location, so you can track listing accuracy and search visibility alongside the rest of your marketing data.
Locations Google Updated Fields Search KeywordsNo action required. Add any of the new reports to a Google My Business extraction to start receiving them; your existing Google My Business reports are unchanged and keep running as they are.
- New report type
Spotify Organic has been rebuilt. It now connects through your own Spotify developer app, and five new reports bring in the artists, albums and tracks the connected account follows or saves, daily playlist follower counts, and the tracks in its playlists.
Artists Entity Albums Entity Tracks Entity Playlists Lifetime Incremental Playlist Items EntityCreate an app in the Spotify Developer Dashboard under a Spotify account with an active Premium subscription, connect Spotify Organic with that app's Client ID and Client Secret, and add the new reports to an extraction. Connections made with the previous connector no longer work and cannot be reused.
- Field change
Organic Reach is now available in all six Later Influence performance reports, Paid Reach in Instance Performance, and Followers At Post Date in Post Performance.
Instance Performance Instance Performance Over Time Campaign Performance Network Performance Influencer Performance Post PerformanceNo action required. The new fields are available for selection in the listed reports and populate on the next extraction; existing reports are unaffected.
- Field change
Campaigns report now supports reach metrics at week and month granularity
CampaignsNo action needed. Request Unique Reach Users or Average Impression Frequency per User on the Campaigns report with weekly or monthly granularity and the data will be returned.
- Field change
Google's Bid Manager API retired the Anonymous Inventory Modeling reporting dimension, so it is no longer available in Display & Video 360 standard reports.
Standard reportsNo action required. The deprecated "Anonymous Inventory Modeling" dimension is automatically removed from extraction selections when report metadata is synchronized. All other dimensions and metrics are unaffected.
- Field change
Three new fields, Workspace Shared, AI Template Sections (JSON) and Screenshares (JSON), are now available on the Grain Recordings report.
RecordingsNo action required. Add the new fields to your Grain Recordings extracts to start loading them.
- Field change
The Intercom connector now uses Intercom API version 2.16, which adds Contact Email Domain to the Contacts report and Company Notes to the Companies report.
Contacts CompaniesNo action required. Add the new fields to your Intercom extracts to start loading them.
- Field change
Two new fields, Slot Positions and Targets User Day Parts JSON, are available on the Spotify Ads Adsets Entity report. They show which slot positions an ad set allows and its day-parting schedule.
Adsets EntityNo action required. Add the new fields to an Adsets Entity extraction to start collecting them. They stay empty for ad sets that do not use slot positions or day-parting.
- Field change
Payer metrics for the 0 to 28-day post-install windows and the Unity App ID are now available on the Unity Ads Acquisitions report.
Acquisitions reportNo action required. Add the new fields to an Acquisitions extraction to start collecting them; existing extractions are unaffected. Select App ID as well, or Unity App ID stays empty.
- New report type
A new Catalog Products report extracts TikTok Catalog Ads performance per catalog product - product impressions, product clicks, purchases and other conversion events - by day, optionally split by campaign, ad group or ad.
Catalog ProductsNo action required for existing reports. Add the Catalog Products report to your TikTok Ads extraction and choose its level and fields to start receiving product-level data.
- Deprecation
Linear deprecated the project State field in its API, so the Projects report now marks State as deprecated in favor of Status Type.
ProjectsUse Status Type instead of State in new extracts and in your reports and dashboards. State is still delivered for now, and Linear has not announced a removal date.
- Field change
A new Labels field is now available — the team labels assigned to each scenario — on the Scenarios report.
ScenariosNo action required. The new field is available on the Scenarios report and populates on the next extraction. It stays empty for scenarios that have no labels assigned.
- Field change
Presentment Currency, UTM Parameters, and Properties are now available on two Recharge subscription reports.
Subscriptions Entity Subscriptions With Status HistoryNo action required. The three fields are available on both subscription reports and populate on the next extraction when Recharge returns values.
- New report type
Planned Lists and List Memberships reports will bring Account Engagement audience groups and their current membership into Improvado.
Lists List MembershipsNo action is required yet. The reports are undergoing validation before release; availability will be confirmed once testing is complete.
- New report type
A new Campaign Change History report records every change made in a Bing Ads account - what changed, the value before and after, who changed it and which Microsoft Advertising tool they used.
Campaign Change HistoryAvailable now. The Campaign Change History report appears in your Bing Ads extract templates - create an extract on it to start pulling change data. Nothing changes for your existing Bing Ads reports.
- New report type
A new Custom Object Associations report returns one row per association between any two HubSpot object types, custom objects included - so every associated record is extractable, and any two HubSpot tables can be joined on a real key.
Custom Object AssociationsAvailable now. Pick the Custom Object Associations report in your HubSpot extract templates, then choose the object type to start from and the object types to associate it with. Nothing changes for your existing HubSpot reports.
- Field change
Archived campaigns and flows now appear in the Campaigns Entity and Flows Entity reports, where they were previously missing entirely, and empty profile fields are no longer written as the text "None".
Campaigns Entity Flows Entity ProfilesNo action required. Expect additional rows in Campaigns Entity and Flows Entity for archived campaigns and flows, which carry an Archived flag you can filter on. If a dashboard or downstream model treats the text "None" as a value in Profiles, update it to handle an empty value instead.
- New report type
Events Log reports every Klaviyo event as one row, dated when the event happened, and replaces both of the older raw-event reports with a single report whose personal data sits in one optional column.
Events LogNo action required for existing reports. Add Events Log to your Klaviyo extraction to receive raw events, and leave the Event Properties field unselected if you do not want personal data in the table.
- Deprecation
Ten older Klaviyo reports are no longer offered when setting up a new extraction; existing extractions keep running unchanged, and the entity and metric reports now cover the same data.
Campaign Stats Campaigns Events Events without PII Flows Flows by Messages Lists Profiles Unique Metrics by Campaign Month Unique Metrics by Flow MonthNo action required. Existing extractions of these reports continue to run and their tables are unchanged. When adding a new Klaviyo report, use the entity reports and the new metric reports listed below instead.
- New report type
Two new metric reports break Klaviyo event counts, unique profile counts and revenue down by individual campaign message or flow message, at daily or monthly granularity, and the Campaign Messages Entity report is now available to every workspace.
Campaign Metric Stats Flow Metric Stats Campaign Messages EntityNo action required for existing reports. Add Campaign Metric Stats or Flow Metric Stats to your Klaviyo extraction to start receiving per-message metric data, and pair them with the entity reports to get campaign, flow and metric names.
- New report type
A new Reports Lifetime Incremental report records Nexxen's lifetime totals once a day, so you can follow how de-duplicated reach grows over the life of a campaign instead of seeing only the latest value.
Reports Lifetime IncrementalNo action required for existing reports. Create an extract on Reports Lifetime Incremental with the dimensions for the level you need, one extract per level. The daily history starts with the first run.
- Field change
Seven additional product fields are now available from the ShipHero API — Legacy Product ID, Size, Style, Vendor Part Number, Consumer Package Code, Buyer Part Number and Buyer Style Number have been added to the Products report.
ProductsNo action required. The new fields are available for selection in the Products report and populate on the next extraction.
- Field change
Two video creative fields are now available from the Viant Trafficking API — Video Duration and Video Bit Rate have been added to the Creatives report.
CreativesNo action required. The new fields (Video Duration, Video Bit Rate) are available for selection in the Creatives report.
- New report type
A new Netflix report extracts DoubleVerify's verification data for ads running on Netflix - monitored, measured, viewable and completed impressions, fraud/SIVT and audibility - by Netflix account, campaign, line item and creative.
NetflixNo action required for existing reports. Add the Netflix report to your DoubleVerify extraction to start receiving Netflix data. The report returns rows only for Netflix campaigns that DoubleVerify measures for the account your API token belongs to.
- New report type
A new Conversions Insights report splits OpenAI Ads conversions into click-through and view-through, with attributed purchase value, by day and by ad account, campaign, ad group or ad.
Conversions Insights reportNo action required for existing reports. Add the Conversions Insights report to your OpenAI Ads extraction to receive click-through and view-through conversions separately, and join it to the Insights report on date and entity ID for impressions, clicks and spend.
- Field change
A new metric, "Instagram Follows", is now available on the Insights report. It counts Instagram profile follows attributed to your ads, matching the "Instagram follows" column in Meta Ads Manager.
Insights reportNo action required. Add Instagram Follows to your Insights extractions to start collecting it; existing extractions are unaffected until you add the field.
- New data source
Fifteen new data sources are now available to connect in Improvado - Plaid, GitHub, Make, Plausible, Fireflies, ShopMy, PartnerStack, Vercel, WebinarJam, EverWebinar, Spark.re, Taiga, Instatus, Opsgenie, and Microsoft Clarity.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
September 2026
- New data source
Eleven new data sources are now available to connect in Improvado - ServiceTitan, Attentive, Google PageSpeed Insights, Kiteworks, AdMedia, Monday.com, SendGrid, AdLib DSP, Judge.me, PostHog, and Slack.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- New report type
Ten new reports bring Fireflies meetings into Improvado - transcripts with their AI summaries, sentence-level text, speakers and their talk statistics, attendees, your team's users and groups, and daily meeting statistics per user.
Transcripts Transcript Sentences Transcript Speakers Transcript Speaker Analytics Transcript Meeting Attendees Transcript Meeting Attendance Users User Groups User Group Members User AnalyticsNo action required. Add any of the new reports to your Fireflies extraction to start receiving the data. A new Fireflies connection now asks only for the API key; the Organization Name field is gone.
- New report type
ServiceTitan A new Marketing Ads Attributed Leads report delivers ServiceTitan's leads one row at a time, covering every tracked call, web booking, web lead form and manually booked job, with the campaign, ad group, keyword and UTM parameters behind it and the customer and job it produced.
Marketing Ads Attributed LeadsNo action required. The report needs the Marketing Pro package on the ServiceTitan tenant, and it extracts one day at a time; note that it carries customer names and phone numbers.
- New report type ServiceTitan
A new Marketing Ads Performance report brings ServiceTitan's advertising performance into Improvado, with impressions, clicks, cost and conversions alongside the leads, booked jobs and revenue ServiceTitan attributes to the same campaign, reported at campaign, ad group or keyword level depending on the fields you select.
Marketing Ads PerformanceNo action required. The report needs the Marketing Pro package on the ServiceTitan tenant; add it to an extraction on a tenant that has Marketing Pro, and pick the campaign, ad group or keyword fields you want.
- New report type
The Slack connector adds Channels, Channel Members, Private Channels, and User Groups reports, and can now act in Slack on request - posting a message or adding a reaction.
Channels report Channel Members report Private Channels report User Groups reportNo action required for existing reports. To use the new ones, add them to your Slack extraction. If a report returns a permissions error, reconnect the Slack connection with the Read Only or Read & Write permission set.
- New report type
Slack conversation content comes to Improvado — messages from the channels you invite the app to, thread replies, private channel messages, direct and group direct messages with the app, a file inventory, and calls.
Messages report Message Replies report Private Channel Messages report Direct Messages report Group Direct Messages report Files report Calls reportNo action required for existing reports. To use the new ones, invite the Improvado app to each channel you want covered with /invite @Improvado. A Slack connection made before these reports existed needs reconnecting with the Read Only or Read & Write permission set.
- Deprecation
Criteo is retiring API version 2025-10; connections must move to the next supported version before it is switched off.
All report typesImprovado is migrating all Criteo connections to the supported API version ahead of the deadline. No action is needed on your side unless we reach out about a connection that needs reauthorization.
- Field change
A new field, "Is Removable", is now available on the Pins report. It shows whether a pin is an ad-only pin.
Pins reportNo action required. The new field is available to add to your Pins report extractions; existing reports are unaffected.
- New report type
New YouTube Videos Report V2 — the daily ranking of YouTube videos AI answers cite most for your category
YouTube Videos Report V2Available now. Add the report to a Profound connection, pick a category, and optionally set the attribution mode, source types, and a channel pre-filter.
- Field change
Three new fields — Direction, VAT and Spent With VAT — are available on the Propeller Ads Statistics Report. PropellerAds documents all three as optional, so they stay empty for accounts where the API does not send them.
Statistics ReportNo action required. Add the new fields to a Statistics Report extraction to start collecting them. They populate only when PropellerAds returns them for your account.
- Field change
Twenty-six delivery metrics were removed from the Creative with Conversions report. LinkedIn never returns spend, impressions, clicks, engagement, video or reach data under a conversion breakdown, so these columns were always zero. Conversion metrics are unchanged.
Creative with ConversionsNo action is required to keep your extraction running, and no conversion data changes. If your reports, recipes or dashboards read spend, impressions, clicks or any other delivery metric from this report, repoint them at the Creatives report, which carries the real values.
- Field change
The OpenAI Ads Insights report can now break performance down by product, with ten new fields describing the item behind each row — feed, item id, title, brand, price, availability, description, image URL, target URL and seller.
InsightsNo action required. To use the breakdown, add Product Feed ID and Product Item ID to an Insights extraction together with any product fields you need, and keep Country, Device Type and Conversions out of that extraction — the API allows one breakdown at a time and does not report conversions per product.
- New report type
Apple Maps campaign data is now available — five new report types covering campaigns that promote a business location rather than an app.
Apple Maps Campaign Report Apple Maps Ad Group Report Apple Maps Ad Report Apple Maps Keyword Report Apple Maps Search Term ReportAvailable now. The five reports appear in the Apple Search Ads extract templates — create an extract on your Apple Maps ad account to start pulling data. Nothing changes for your existing App Store reports.
- Field change
Six new fields are available on the Pinterest Ads Campaign Entity report, including Intended Promotion Type from Pinterest's campaign objective simplification. No field was removed and no existing column changed.
Campaign EntityNo action required. The Campaign Entity template is global, so the new fields appear automatically once it syncs, and the next extraction populates them. Add the columns you want to an extraction to start collecting them.
- New report type
Four new reports cover Amazon Warehousing and Distribution, so bulk stock held in AWD, the shipments sent into it and the replenishment orders drawing it down are now reportable alongside your FBA and Seller Central data.
AWD Inventory AWD Inbound Shipments AWD Outbound Orders AWD Replenishment OrdersNo action required for existing reports. Add any of the four AWD reports to your Amazon Seller Central extraction to start receiving the data. If your connection was authorized before 14 September 2026, reconnect it first so the authorization includes the Amazon Warehousing and Distribution role — without it the reports complete successfully but return no rows.
- Field change
Chargebee added two attributes to its payment source resource — Brand ID, and a vault token block exposing its status and timestamps. Both are now available on the Payment Sources report.
Payment SourcesNo action required. The four new fields become available on the Payment Sources report and populate on the next extraction. They stay empty unless your Chargebee site uses Chargebee Vault or has brands configured.
- Field change
New reporting fields from the Search Ads 360 Reporting API are being added to the connector — a gross profit metric and a set of additional URL fields.
Ad group ads reports Ad groups reports Keywords / ad group criteria reports Demographics & audience reports Assets reports Campaign & shopping performance reports Customer / account reportsNo action required. The new fields will become available automatically once released; you can then add them to your Search Ads 360 extractions. Existing reports are unaffected.
- Deprecation
Klaviyo is deprecating an older revision of its date-versioned API used for data extraction; connections will move to the supported revision before the cutoff.
All report typesImprovado is migrating affected Klaviyo connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Field change
New Google Workspace user fields available in Google Admin Console exports.
Directory Users reportNo action required. The new fields are available to add to your Directory Users field selection; existing exports are unaffected.
- New report type
A new Rank Tracker Keywords report delivers the keyword level behind Similarweb's Rank Tracker — position and position change for every tracked keyword, plus the search volume, CPC, difficulty and SERP features the existing Rank Tracker report does not carry.
Rank Tracker KeywordsNo action required. To use it, run the Campaigns Entity report once so the Campaigns setting is populated, then add Rank Tracker Keywords to an extraction and select the campaigns you need.
- Deprecation
Salesforce is retiring older API versions used for data extraction; connections will move to a supported API version before the cutoff.
All report typesImprovado is migrating affected Salesforce connections to a supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Field change
StackAdapt removed the flight-level Daily Budget and Lifetime Budget fields from its API; three replacement fields — Gross Lifetime Budget, Gross Daily Budget and Gross Bid Amount — are now available on the Campaign Flights Entity report.
Campaign Flights EntityNo action required. The Campaign Flights Entity template is global, so the three new fields appear automatically once it syncs, and the next extraction populates them. Read the new Gross Lifetime Budget column in place of the retired Lifetime Budget one — note the two are measured differently if your account uses margins.
- Deprecation
TikTok is retiring its Reservation reporting branch and no longer accepts new access requests for it, so the four TikTok Ads Reservation report types are no longer offered; the Auction reports already return reservation ad data alongside auction data.
Reservation reports (advertiser, campaign, ad group, ad)No action needed — no extracts were using these report types. For reservation ad performance, use the Auction reports, which TikTok now returns both auction and reservation data through.
- Field change
Nightwatch stopped returning its Moz, Majestic, Ahrefs and backlink fields in April 2026; those columns are now retired, and twenty other fields have been added to the URLs and Keywords reports.
URLs KeywordsNo action required. The retired fields stay in tables that already hold them, along with everything collected before April 2026 — they are simply no longer offered when you build a new extraction. The twenty new fields are available to select right away.
- Field change
Pinterest ad previews now cover promoted pins only, using a new Has Been Promoted field on Pin Media Entity.
Ad Image Preview Ad Video Preview Pin Media EntityNo action required for existing extractions — Improvado has already added the Has Been Promoted field where the preview reports need it. If you set up Ad Image Preview or Ad Video Preview from now on, select that field on Pin Media Entity as well.
- New report type
Four new subscription reports bring App Store auto-renewable subscription lifecycle events and active/churned subscriber counts into Improvado, including the new Billing Frequency and Billing Period dimensions.
App Store Subscription Event Standard App Store Subscription Event Detailed App Store Subscription State Standard App Store Subscription State DetailedNo action required. Add any of the four subscription reports to your Apple App Store extraction to start receiving subscription data; your existing Apple App Store reports are unchanged.
- New report type
A new Products report extracts the full ChannelAdvisor product catalog for a profile — SKUs, marketplace identifiers, catalog attributes, pricing, inventory quantities, recent-sales counters, and variation relationships.
ProductsNo action required. Add the Products report to your Rithum / Channel Advisor extraction to start receiving catalog data; existing reports are unchanged.
August 2026
- New data source
Seven new data sources are now available to connect in Improvado — Google Admin Console, Hotjar, Walmart Marketplace, Rithum / Channel Advisor, Linear, Typeform, and Talkwalker.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- New report type
Five new Profound reports built on the platform's v2 API carry the identifier of every dimension alongside its name, so visibility, citation and sentiment data now joins directly to your Models, Regions, Topics and Assets reports.
Citations Report V2 Visibility Report V2 Sentiment Report V2 Query Fanouts Report V2 Answers V2No action required. Add any of the new V2 reports to your Profound extraction to start receiving the additional identifiers and metrics; your existing Profound reports are unchanged and keep running as they are.
- New report type
A new Rank Tracker report brings your Similarweb SERP campaigns into Improvado — visibility, weighted average position, clicks and share of voice for your own domain and for the competitors each campaign tracks.
Rank Tracker report Campaigns Entity reportNo action required. To start receiving the data, extract the Campaigns Entity report once to populate the Campaigns list, then add the Rank Tracker report and select the campaigns you want. Existing Similarweb reports and connections are unaffected, and no new credentials are needed.
- Breaking change
Meta is making several Facebook Ads reporting breakdowns opt-in per ad account; reports that rely on them may return empty until the breakdown is enabled in Meta Ads Manager.
Device / placement reports Frequency reports Hourly reportsAction required. Enable the affected breakdowns for each ad account in Meta Ads Manager (account-admin access needed). Once enabled, Improvado picks up the data automatically — no change is needed on the Improvado side.
- New report type
A new Ad Image Preview report delivers permanent links to your OpenAI Ads creative images, so they can be displayed in dashboards and creative galleries.
Ad Image Preview reportNo action required. Add the Ad Image Preview report to your OpenAI Ads extraction to start receiving creative image links; existing reports are unaffected.
- Deprecation
The Trade Desk is deprecating an API version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected The Trade Desk connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
July 2026
- Deprecation
Google is deprecating the legacy Google Ad Manager API version used for data extraction; connections are moving to the supported Ad Manager API before the cutoff.
All report typesImprovado is migrating affected Google Ad Manager connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- New data source
Five new data sources are now available to connect in Improvado — Sentry, Patient Prism, Redash, Google Tag Manager, and Bitly.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Field change
Google Ads has added new fields to its reporting API; they are now available for extraction in Improvado.
Campaign & ad group reportsNo action required. The new fields are available to add to your Google Ads extractions; existing reports are unaffected.
- Deprecation
X finalized its Analytics API changes and permanently removed the capabilities behind 8 X Ads report types, which no longer return data; Improvado automatically paused affected extracts and offers supported alternatives.
Organic Tweets reports Ad-level & conversion reportsRecreate any extracts that used the deprecated report types using the supported alternatives — the new Organic Entity Lifetime report or the Analytics report with flexible dimension settings. Improvado automatically paused the deprecated extracts by July 17, 2026 to prevent empty updates.
- Deprecation
Walmart deprecated its 3-, 14-, and 30-day Brand, Direct, and Related Attributed Sales metrics and replaced them with Advertised SKU Sales and Other SKU Sales; Improvado applied the required API updates automatically.
Search report typesNo action is required to keep your Improvado extraction running — the replacement metrics were applied automatically before the deprecation. If your own reports or dashboards reference the old attributed-sales metrics, update them to use the new metrics and their revised calculation.
- Deprecation
Profound retired the reporting endpoint behind the Sentiment Report for dates from 9 July 2026 onward; the report returns no new data and must be replaced with Sentiment Report V2, which measures sentiment as a share rather than a count.
Sentiment ReportAdd Sentiment Report V2 to your Profound extraction in place of Sentiment Report. Read the differences below first — V2 reports sentiment as a percentage share, not as a count of mentions, so dashboards built on the existing Positive, Negative and Occurrences columns need reworking rather than repointing.
June 2026
- New data source
Five new data sources are now available to connect in Improvado — Microsoft Outlook, Hootsuite, Ascend, TrafficJunky, and RichAds.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Deprecation
Google has fully removed the Universal Analytics APIs, so Universal Analytics connections can no longer retrieve data; historical data already in Improvado remains available.
All Universal Analytics report typesNo action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available.
- Deprecation
Meta has deprecated several Facebook Pages and Post Insights metrics across the Graph API.
Page Insights reports Post Insights reportsNo action required — the change was handled automatically. After June 15, 2026 the deprecated metrics stop collecting new data; historical data already extracted remains available in Improvado. Replacement metrics are used where Meta provides them.