Connector Updates | Improvado

June 2027

Deadline June 1, 2027 Upcoming

Deprecation Amazon Marketing Cloud

Amazon Marketing Cloud is updating its API (endpoint and authentication changes) and deprecating the older version used for data extraction; connections will move to the supported version before the cutoff.

All report types

Improvado is migrating affected Amazon Marketing Cloud connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.

December 2026

Deadline December 31, 2026 Upcoming

Deprecation Bing Ads

Microsoft Advertising (Bing Ads) is deprecating its legacy SOAP API and moving to the REST API; connections will move to the supported REST API before the cutoff.

All report types

Improvado is migrating affected Bing Ads connections to the supported REST API before the cutoff. No action is required unless we contact you to reauthorize a connection.
Deadline December 26, 2026 Upcoming

Deprecation Apple Search Ads

Apple Search Ads is deprecating a Campaign Management API version used for data extraction; connections will move to the supported version before the cutoff.

All report types

Improvado is migrating affected Apple Search Ads connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.

November 2026

Deadline November 30, 2026 Upcoming

Deprecation Emarsys

Emarsys is deprecating an older API/authentication version used for data extraction; connections will move to the supported version before the cutoff.

All report types

Improvado is migrating affected Emarsys connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.

October 2026

Deadline October 27, 2026 Upcoming

Deprecation Zendesk

Zendesk is deprecating a current API version used for data extraction; connections will be upgraded to the replacement version before the cutoff.

All report types

Improvado will upgrade affected Zendesk connections before the cutoff. No action is required unless we contact you to reauthorize a connection.

September 2026

Updated September 30, 2026 Rolled out
New data source Improvado

A new data source is now available to connect in Improvado — ServiceTitan.
We added a new data source in September 2026, with the following report types:
Business Units

Campaigns

Customers

Invoices

Jobs

Technicians
No action required. The new data source is available to connect when you set up a new extraction in Improvado.
Deadline September 27, 2026 Upcoming

Deprecation Criteo

Criteo is retiring API version 2025-10; connections must move to the next supported version before it is switched off.

All report types

Improvado is migrating all Criteo connections to the supported API version ahead of the deadline. No action is needed on your side unless we reach out about a connection that needs reauthorization.
Deadline September 15, 2026 Upcoming

Deprecation Klaviyo

Klaviyo is deprecating an older revision of its date-versioned API used for data extraction; connections will move to the supported revision before the cutoff.

All report types

Improvado is migrating affected Klaviyo connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
Deadline September 11, 2026 Upcoming

Deprecation Salesforce

Salesforce is retiring older API versions used for data extraction; connections will move to a supported API version before the cutoff.

All report types

Improvado is migrating affected Salesforce connections to a supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
Updated September 2, 2026 Rolled out

New report type Apple App Store

Four new subscription reports bring App Store auto-renewable subscription lifecycle events and active/churned subscriber counts into Improvado, including the new Billing Frequency and Billing Period dimensions.

App Store Subscription Event Standard App Store Subscription Event Detailed App Store Subscription State Standard App Store Subscription State Detailed

No action required. Add any of the four subscription reports to your Apple App Store extraction to start receiving subscription data; your existing Apple App Store reports are unchanged.
Updated September 1, 2026 Rolled out

New report type Rithum / Channel Advisor

A new Products report extracts the full ChannelAdvisor product catalog for a profile — SKUs, marketplace identifiers, catalog attributes, pricing, inventory quantities, recent-sales counters, and variation relationships.

Products

No action required. Add the Products report to your Rithum / Channel Advisor extraction to start receiving catalog data; existing reports are unchanged.

August 2026

Updated August 31, 2026 Rolled out
New data source Improvado

Eight new data sources are now available to connect in Improvado — Google Admin Console, Hotjar, Google Forms, Walmart Marketplace, Rithum / Channel Advisor, Linear, Typeform, and Talkwalker.
We added several new data sources in August 2026, with the following report types:
Directory Users

Other Contacts

Surveys

Forms Entity

Responses

Inventory

Items

Orders

Returns

Orders

Issues

Projects

Forms

Responses

Workspaces

Histogram Distribution

Histogram Time Series

Mentions

Resources
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
Updated August 18, 2026 Rolled out

New report type Profound

Five new Profound reports built on the platform's v2 API carry the identifier of every dimension alongside its name, so visibility, citation and sentiment data now joins directly to your Models, Regions, Topics and Assets reports.

Citations Report V2 Visibility Report V2 Sentiment Report V2 Query Fanouts Report V2 Answers V2

No action required. Add any of the new V2 reports to your Profound extraction to start receiving the additional identifiers and metrics; your existing Profound reports are unchanged and keep running as they are.
Deadline August 6, 2026 Upcoming

Breaking change Facebook Ads

Meta is making several Facebook Ads reporting breakdowns opt-in per ad account; reports that rely on them may return empty until the breakdown is enabled in Meta Ads Manager.

Device / placement reports Frequency reports Hourly reports

Action required. Enable the affected breakdowns for each ad account in Meta Ads Manager (account-admin access needed). Once enabled, Improvado picks up the data automatically — no change is needed on the Improvado side.
Updated August 5, 2026 Rolled out

New report type OpenAI Ads

A new Ad Image Preview report delivers permanent links to your OpenAI Ads creative images, so they can be displayed in dashboards and creative galleries.

Ad Image Preview report

No action required. Add the Ad Image Preview report to your OpenAI Ads extraction to start receiving creative image links; existing reports are unaffected.
Deadline August 3, 2026 Upcoming

Deprecation The Trade Desk

The Trade Desk is deprecating an API version used for data extraction; connections will move to the supported version before the cutoff.

All report types

Improvado is migrating affected The Trade Desk connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.

July 2026

Deadline July 31, 2026 Upcoming

Deprecation Google Ad Manager

Google is deprecating the legacy Google Ad Manager API version used for data extraction; connections are moving to the supported Ad Manager API before the cutoff.

All report types

Improvado is migrating affected Google Ad Manager connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
Updated July 31, 2026 Rolled out
New data source Improvado

Five new data sources are now available to connect in Improvado — Sentry, Patient Prism, Redash, Google Tag Manager, and Bitly.
We added several new data sources in July 2026, with the following report types:
Releases

Calls

Reporting Metrics

Queries Entity

Tags

Triggers

Variables

Bitlinks Entity

Clicks Report
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
Updated July 20, 2026 Rolled out

Field change Google Ads

Google Ads has added new fields to its reporting API; they are now available for extraction in Improvado.

Campaign & ad group reports

No action required. The new fields are available to add to your Google Ads extractions; existing reports are unaffected.
Deadline July 17, 2026 Rolled out

Deprecation X Ads

X finalized its Analytics API changes and permanently removed the capabilities behind 8 X Ads report types, which no longer return data; Improvado automatically paused affected extracts and offers supported alternatives.

Organic Tweets reports Ad-level & conversion reports

Recreate any extracts that used the deprecated report types using the supported alternatives — the new Organic Entity Lifetime report or the Analytics report with flexible dimension settings. Improvado automatically paused the deprecated extracts by July 17, 2026 to prevent empty updates.
Deadline July 15, 2026 Rolled out

Deprecation Walmart Connect

Walmart deprecated its 3-, 14-, and 30-day Brand, Direct, and Related Attributed Sales metrics and replaced them with Advertised SKU Sales and Other SKU Sales; Improvado applied the required API updates automatically.

Search report types

No action is required to keep your Improvado extraction running — the replacement metrics were applied automatically before the deprecation. If your own reports or dashboards reference the old attributed-sales metrics, update them to use the new metrics and their revised calculation.

June 2026

Updated June 30, 2026 Rolled out
New data source Improvado

Five new data sources are now available to connect in Improvado — Microsoft Outlook, Hootsuite, Ascend, TrafficJunky, and RichAds.
We added several new data sources in June 2026, with the following report types:
Contacts

Events

Messages

Analytics Posts

Analytics Profiles

Messages

Publishers Entity

Transaction Details

Ads Entity

Ads Stats

Bids Entity

Campaigns Entity

Campaigns Stats

Fund Modifications

Spots Entity

Stats
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
Updated June 16, 2026 Rolled out

Deprecation Google Universal Analytics

Google has fully removed the Universal Analytics APIs, so Universal Analytics connections can no longer retrieve data; historical data already in Improvado remains available.

All Universal Analytics report types

No action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available.
Deadline June 15, 2026 Rolled out

Deprecation Facebook Pages

Meta has deprecated several Facebook Pages and Post Insights metrics across the Graph API.

Page Insights reports Post Insights reports

No action required — the change was handled automatically. After June 15, 2026 the deprecated metrics stop collecting new data; historical data already extracted remains available in Improvado. Replacement metrics are used where Meta provides them.