Connector updates
Upcoming and recent upstream API changes across your connected data sources — what's changing, which connectors are affected, the migration deadline, and what to do.
- All data sources
- Amazon Marketing Cloud
- Apple Search Ads
- Bing Ads
- Criteo
- Emarsys
- Facebook Ads
- Facebook Pages
- Google Ad Manager
- Google Ads
- Google Universal Analytics
- Improvado
- Klaviyo
- Salesforce
- The Trade Desk
- Walmart Connect
- X Ads
- Zendesk
- All types
- Deprecation
- Breaking change
- Field change
- New report type
- New data source
June 2027
- Deprecation
Amazon Marketing Cloud is updating its API (endpoint and authentication changes) and deprecating the older version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected Amazon Marketing Cloud connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
December 2026
- Deprecation
Microsoft Advertising (Bing Ads) is deprecating its legacy SOAP API and moving to the REST API; connections will move to the supported REST API before the cutoff.
All report typesImprovado is migrating affected Bing Ads connections to the supported REST API before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Deprecation
Apple Search Ads is deprecating a Campaign Management API version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected Apple Search Ads connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
November 2026
- Deprecation
Emarsys is deprecating an older API/authentication version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected Emarsys connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
October 2026
- Deprecation
Zendesk is deprecating a current API version used for data extraction; connections will be upgraded to the replacement version before the cutoff.
All report typesImprovado will upgrade affected Zendesk connections before the cutoff. No action is required unless we contact you to reauthorize a connection.
September 2026
- Deprecation
Criteo is retiring API version 2025-10; connections must move to the next supported version before it is switched off.
All report typesImprovado is migrating all Criteo connections to the supported API version ahead of the deadline. No action is needed on your side unless we reach out about a connection that needs reauthorization.
- Deprecation
Klaviyo is deprecating an older revision of its date-versioned API used for data extraction; connections will move to the supported revision before the cutoff.
All report typesImprovado is migrating affected Klaviyo connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Deprecation
Salesforce is retiring older API versions used for data extraction; connections will move to a supported API version before the cutoff.
All report typesImprovado is migrating affected Salesforce connections to a supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
August 2026
- Breaking change
Meta is making several Facebook Ads reporting breakdowns opt-in per ad account; reports that rely on them may return empty until the breakdown is enabled in Meta Ads Manager.
Device / placement reports Frequency reports Hourly reportsAction required. Enable the affected breakdowns for each ad account in Meta Ads Manager (account-admin access needed). Once enabled, Improvado picks up the data automatically — no change is needed on the Improvado side.
- Deprecation
The Trade Desk is deprecating an API version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected The Trade Desk connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
July 2026
- Deprecation
Google is deprecating the legacy Google Ad Manager API version used for data extraction; connections are moving to the supported Ad Manager API before the cutoff.
All report typesImprovado is migrating affected Google Ad Manager connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- New data source
Five new data sources are now available to connect in Improvado — Sentry, Patient Prism, Redash, Google Tag Manager, and Bitly.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Field change
Google Ads has added new fields to its reporting API; they are now available for extraction in Improvado.
Campaign & ad group reportsNo action required. The new fields are available to add to your Google Ads extractions; existing reports are unaffected.
- Deprecation
X finalized its Analytics API changes and permanently removed the capabilities behind 8 X Ads report types, which no longer return data; Improvado automatically paused affected extracts and offers supported alternatives.
Organic Tweets reports Ad-level & conversion reportsRecreate any extracts that used the deprecated report types using the supported alternatives — the new Organic Entity Lifetime report or the Analytics report with flexible dimension settings. Improvado automatically paused the deprecated extracts by July 17, 2026 to prevent empty updates.
- Deprecation
Walmart deprecated its 3-, 14-, and 30-day Brand, Direct, and Related Attributed Sales metrics and replaced them with Advertised SKU Sales and Other SKU Sales; Improvado applied the required API updates automatically.
Search report typesNo action is required to keep your Improvado extraction running — the replacement metrics were applied automatically before the deprecation. If your own reports or dashboards reference the old attributed-sales metrics, update them to use the new metrics and their revised calculation.
June 2026
- New data source
Five new data sources are now available to connect in Improvado — Microsoft Outlook, Hootsuite, Ascend, TrafficJunky, and RichAds.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Deprecation
Google has fully removed the Universal Analytics APIs, so Universal Analytics connections can no longer retrieve data; historical data already in Improvado remains available.
All Universal Analytics report typesNo action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available.
- Deprecation
Meta has deprecated several Facebook Pages and Post Insights metrics across the Graph API.
Page Insights reports Post Insights reportsNo action required — the change was handled automatically. After June 15, 2026 the deprecated metrics stop collecting new data; historical data already extracted remains available in Improvado. Replacement metrics are used where Meta provides them.
No connector changes match the selected filters.