Connector updates
Upcoming and recent upstream API changes across your connected data sources — what's changing, which connectors are affected, the migration deadline, and what to do.
- All data sources
- Amazon Marketing Cloud
- Amazon Seller Central
- Apple App Store
- Apple Search Ads
- Bing Ads
- Chargebee
- Criteo
- Emarsys
- Facebook Ads
- Facebook Pages
- Fireflies
- Google Ad Manager
- Google Ads
- Google Search Ads 360
- Google Universal Analytics
- Improvado
- Klaviyo
- LinkedIn Ads
- Nightwatch
- OpenAI Ads
- Pinterest Ads
- Pinterest Organic
- Profound
- Propeller Ads
- Rithum / Channel Advisor
- Salesforce
- ServiceTitan
- Similarweb
- Slack
- StackAdapt
- The Trade Desk
- TikTok Ads
- Walmart Connect
- X Ads
- Zendesk
- All types
- Deprecation
- Breaking change
- Field change
- New report type
- New data source
June 2027
- Deprecation
Amazon Marketing Cloud is updating its API (endpoint and authentication changes) and deprecating the older version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected Amazon Marketing Cloud connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
January 2027
- Breaking change
Apple is retiring the Campaign Management API; Improvado has moved Apple Search Ads extraction to the Apple Ads Platform API, and a small number of column values change as a result.
All report typesImprovado has migrated all Apple Search Ads connections — no reconnection or reauthorization was needed. Review any dashboards or filters that depend on the column values listed below, because Apple renamed several of them.
December 2026
- Deprecation
Microsoft Advertising (Bing Ads) is deprecating its legacy SOAP API and moving to the REST API; connections will move to the supported REST API before the cutoff.
All report typesImprovado is migrating affected Bing Ads connections to the supported REST API before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Deprecation
Apple is retiring the Campaign Management API version used for data extraction; Improvado has already moved all Apple Search Ads connections to the Apple Ads Platform API, ahead of the cutoff.
All report typesDone — Improvado has migrated all affected Apple Search Ads connections to the Apple Ads Platform API. No reconnection was needed. The column values that changed as a result are listed in the Apple Ads Platform API migration entry, under Connector updates.
November 2026
- Deprecation
Emarsys is deprecating an older API/authentication version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected Emarsys connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Deprecation
Amazon stops producing the settlement report behind Payment All Statements on 11 November 2026. A replacement report, Payment All Statements V2, is available to order now, but it presents settlement amounts in a different shape rather than as a drop-in swap.
Payment All StatementsAdd Payment All Statements V2 to your Amazon Seller Central extraction before 11 November 2026 and move any dashboards or queries onto it. It is not a drop-in replacement — the settlement amounts arrive in a different layout, described below — and Amazon limits how far back it can be backfilled, so starting the new report early builds up history in parallel while the current one is still running.
October 2026
- Deprecation
Zendesk is deprecating a current API version used for data extraction; connections will be upgraded to the replacement version before the cutoff.
All report typesImprovado will upgrade affected Zendesk connections before the cutoff. No action is required unless we contact you to reauthorize a connection.
September 2026
- New data source
Six new data sources are now available to connect in Improvado - ServiceTitan, Attentive, Google PageSpeed Insights, Kiteworks, AdMedia, and Monday.com.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- New report type
Ten new reports bring Fireflies meetings into Improvado - transcripts with their AI summaries, sentence-level text, speakers and their talk statistics, attendees, your team's users and groups, and daily meeting statistics per user.
Transcripts Transcript Sentences Transcript Speakers Transcript Speaker Analytics Transcript Meeting Attendees Transcript Meeting Attendance Users User Groups User Group Members User AnalyticsNo action required. Add any of the new reports to your Fireflies extraction to start receiving the data. A new Fireflies connection now asks only for the API key; the Organization Name field is gone.
- New report type
ServiceTitan A new Marketing Ads Attributed Leads report delivers ServiceTitan's leads one row at a time, covering every tracked call, web booking, web lead form and manually booked job, with the campaign, ad group, keyword and UTM parameters behind it and the customer and job it produced.
Marketing Ads Attributed LeadsNo action required. The report needs the Marketing Pro package on the ServiceTitan tenant, and it extracts one day at a time; note that it carries customer names and phone numbers.
- New report type ServiceTitan
A new Marketing Ads Performance report brings ServiceTitan's advertising performance into Improvado, with impressions, clicks, cost and conversions alongside the leads, booked jobs and revenue ServiceTitan attributes to the same campaign, reported at campaign, ad group or keyword level depending on the fields you select.
Marketing Ads PerformanceNo action required. The report needs the Marketing Pro package on the ServiceTitan tenant; add it to an extraction on a tenant that has Marketing Pro, and pick the campaign, ad group or keyword fields you want.
- New report type
The Slack connector adds Channels, Channel Members, Private Channels, and User Groups reports, and can now act in Slack on request - posting a message or adding a reaction.
Channels report Channel Members report Private Channels report User Groups reportNo action required for existing reports. To use the new ones, add them to your Slack extraction. If a report returns a permissions error, reconnect the Slack connection with the Read Only or Read & Write permission set.
- New report type
Slack conversation content comes to Improvado — messages from the channels you invite the app to, thread replies, private channel messages, direct and group direct messages with the app, a file inventory, and calls.
Messages report Message Replies report Private Channel Messages report Direct Messages report Group Direct Messages report Files report Calls reportNo action required for existing reports. To use the new ones, invite the Improvado app to each channel you want covered with /invite @Improvado. A Slack connection made before these reports existed needs reconnecting with the Read Only or Read & Write permission set.
- Deprecation
Criteo is retiring API version 2025-10; connections must move to the next supported version before it is switched off.
All report typesImprovado is migrating all Criteo connections to the supported API version ahead of the deadline. No action is needed on your side unless we reach out about a connection that needs reauthorization.
- Field change
A new field, "Is Removable", is now available on the Pins report. It shows whether a pin is an ad-only pin.
Pins reportNo action required. The new field is available to add to your Pins report extractions; existing reports are unaffected.
- New report type
New YouTube Videos Report V2 — the daily ranking of YouTube videos AI answers cite most for your category
YouTube Videos Report V2Available now. Add the report to a Profound connection, pick a category, and optionally set the attribution mode, source types, and a channel pre-filter.
- Field change
Three new fields — Direction, VAT and Spent With VAT — are available on the Propeller Ads Statistics Report. PropellerAds documents all three as optional, so they stay empty for accounts where the API does not send them.
Statistics ReportNo action required. Add the new fields to a Statistics Report extraction to start collecting them. They populate only when PropellerAds returns them for your account.
- Field change
Twenty-six delivery metrics were removed from the Creative with Conversions report. LinkedIn never returns spend, impressions, clicks, engagement, video or reach data under a conversion breakdown, so these columns were always zero. Conversion metrics are unchanged.
Creative with ConversionsNo action is required to keep your extraction running, and no conversion data changes. If your reports, recipes or dashboards read spend, impressions, clicks or any other delivery metric from this report, repoint them at the Creatives report, which carries the real values.
- Field change
The OpenAI Ads Insights report can now break performance down by product, with ten new fields describing the item behind each row — feed, item id, title, brand, price, availability, description, image URL, target URL and seller.
InsightsNo action required. To use the breakdown, add Product Feed ID and Product Item ID to an Insights extraction together with any product fields you need, and keep Country, Device Type and Conversions out of that extraction — the API allows one breakdown at a time and does not report conversions per product.
- New report type
Apple Maps campaign data is now available — five new report types covering campaigns that promote a business location rather than an app.
Apple Maps Campaign Report Apple Maps Ad Group Report Apple Maps Ad Report Apple Maps Keyword Report Apple Maps Search Term ReportAvailable now. The five reports appear in the Apple Search Ads extract templates — create an extract on your Apple Maps ad account to start pulling data. Nothing changes for your existing App Store reports.
- Field change
Six new fields are available on the Pinterest Ads Campaign Entity report, including Intended Promotion Type from Pinterest's campaign objective simplification. No field was removed and no existing column changed.
Campaign EntityNo action required. The Campaign Entity template is global, so the new fields appear automatically once it syncs, and the next extraction populates them. Add the columns you want to an extraction to start collecting them.
- New report type
Four new reports cover Amazon Warehousing and Distribution, so bulk stock held in AWD, the shipments sent into it and the replenishment orders drawing it down are now reportable alongside your FBA and Seller Central data.
AWD Inventory AWD Inbound Shipments AWD Outbound Orders AWD Replenishment OrdersNo action required for existing reports. Add any of the four AWD reports to your Amazon Seller Central extraction to start receiving the data. If your connection was authorized before 14 September 2026, reconnect it first so the authorization includes the Amazon Warehousing and Distribution role — without it the reports complete successfully but return no rows.
- Field change
Chargebee added two attributes to its payment source resource — Brand ID, and a vault token block exposing its status and timestamps. Both are now available on the Payment Sources report.
Payment SourcesNo action required. The four new fields become available on the Payment Sources report and populate on the next extraction. They stay empty unless your Chargebee site uses Chargebee Vault or has brands configured.
- Field change
New reporting fields from the Search Ads 360 Reporting API are being added to the connector — a gross profit metric and a set of additional URL fields.
Ad group ads reports Ad groups reports Keywords / ad group criteria reports Demographics & audience reports Assets reports Campaign & shopping performance reports Customer / account reportsNo action required. The new fields will become available automatically once released; you can then add them to your Search Ads 360 extractions. Existing reports are unaffected.
- Deprecation
Klaviyo is deprecating an older revision of its date-versioned API used for data extraction; connections will move to the supported revision before the cutoff.
All report typesImprovado is migrating affected Klaviyo connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- New report type
A new Rank Tracker Keywords report delivers the keyword level behind Similarweb's Rank Tracker — position and position change for every tracked keyword, plus the search volume, CPC, difficulty and SERP features the existing Rank Tracker report does not carry.
Rank Tracker KeywordsNo action required. To use it, run the Campaigns Entity report once so the Campaigns setting is populated, then add Rank Tracker Keywords to an extraction and select the campaigns you need.
- Deprecation
Salesforce is retiring older API versions used for data extraction; connections will move to a supported API version before the cutoff.
All report typesImprovado is migrating affected Salesforce connections to a supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- Field change
StackAdapt removed the flight-level Daily Budget and Lifetime Budget fields from its API; three replacement fields — Gross Lifetime Budget, Gross Daily Budget and Gross Bid Amount — are now available on the Campaign Flights Entity report.
Campaign Flights EntityNo action required. The Campaign Flights Entity template is global, so the three new fields appear automatically once it syncs, and the next extraction populates them. Read the new Gross Lifetime Budget column in place of the retired Lifetime Budget one — note the two are measured differently if your account uses margins.
- Deprecation
TikTok is retiring its Reservation reporting branch and no longer accepts new access requests for it, so the four TikTok Ads Reservation report types are no longer offered; the Auction reports already return reservation ad data alongside auction data.
Reservation reports (advertiser, campaign, ad group, ad)No action needed — no extracts were using these report types. For reservation ad performance, use the Auction reports, which TikTok now returns both auction and reservation data through.
- Field change
Nightwatch stopped returning its Moz, Majestic, Ahrefs and backlink fields in April 2026; those columns are now retired, and twenty other fields have been added to the URLs and Keywords reports.
URLs KeywordsNo action required. The retired fields stay in tables that already hold them, along with everything collected before April 2026 — they are simply no longer offered when you build a new extraction. The twenty new fields are available to select right away.
- Field change
Pinterest ad previews now cover promoted pins only, using a new Has Been Promoted field on Pin Media Entity.
Ad Image Preview Ad Video Preview Pin Media EntityNo action required for existing extractions — Improvado has already added the Has Been Promoted field where the preview reports need it. If you set up Ad Image Preview or Ad Video Preview from now on, select that field on Pin Media Entity as well.
- New report type
Four new subscription reports bring App Store auto-renewable subscription lifecycle events and active/churned subscriber counts into Improvado, including the new Billing Frequency and Billing Period dimensions.
App Store Subscription Event Standard App Store Subscription Event Detailed App Store Subscription State Standard App Store Subscription State DetailedNo action required. Add any of the four subscription reports to your Apple App Store extraction to start receiving subscription data; your existing Apple App Store reports are unchanged.
- New report type
A new Products report extracts the full ChannelAdvisor product catalog for a profile — SKUs, marketplace identifiers, catalog attributes, pricing, inventory quantities, recent-sales counters, and variation relationships.
ProductsNo action required. Add the Products report to your Rithum / Channel Advisor extraction to start receiving catalog data; existing reports are unchanged.
August 2026
- New data source
Seven new data sources are now available to connect in Improvado — Google Admin Console, Hotjar, Walmart Marketplace, Rithum / Channel Advisor, Linear, Typeform, and Talkwalker.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- New report type
Five new Profound reports built on the platform's v2 API carry the identifier of every dimension alongside its name, so visibility, citation and sentiment data now joins directly to your Models, Regions, Topics and Assets reports.
Citations Report V2 Visibility Report V2 Sentiment Report V2 Query Fanouts Report V2 Answers V2No action required. Add any of the new V2 reports to your Profound extraction to start receiving the additional identifiers and metrics; your existing Profound reports are unchanged and keep running as they are.
- New report type
A new Rank Tracker report brings your Similarweb SERP campaigns into Improvado — visibility, weighted average position, clicks and share of voice for your own domain and for the competitors each campaign tracks.
Rank Tracker report Campaigns Entity reportNo action required. To start receiving the data, extract the Campaigns Entity report once to populate the Campaigns list, then add the Rank Tracker report and select the campaigns you want. Existing Similarweb reports and connections are unaffected, and no new credentials are needed.
- Breaking change
Meta is making several Facebook Ads reporting breakdowns opt-in per ad account; reports that rely on them may return empty until the breakdown is enabled in Meta Ads Manager.
Device / placement reports Frequency reports Hourly reportsAction required. Enable the affected breakdowns for each ad account in Meta Ads Manager (account-admin access needed). Once enabled, Improvado picks up the data automatically — no change is needed on the Improvado side.
- New report type
A new Ad Image Preview report delivers permanent links to your OpenAI Ads creative images, so they can be displayed in dashboards and creative galleries.
Ad Image Preview reportNo action required. Add the Ad Image Preview report to your OpenAI Ads extraction to start receiving creative image links; existing reports are unaffected.
- Deprecation
The Trade Desk is deprecating an API version used for data extraction; connections will move to the supported version before the cutoff.
All report typesImprovado is migrating affected The Trade Desk connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
July 2026
- Deprecation
Google is deprecating the legacy Google Ad Manager API version used for data extraction; connections are moving to the supported Ad Manager API before the cutoff.
All report typesImprovado is migrating affected Google Ad Manager connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection.
- New data source
Five new data sources are now available to connect in Improvado — Sentry, Patient Prism, Redash, Google Tag Manager, and Bitly.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Field change
Google Ads has added new fields to its reporting API; they are now available for extraction in Improvado.
Campaign & ad group reportsNo action required. The new fields are available to add to your Google Ads extractions; existing reports are unaffected.
- Deprecation
X finalized its Analytics API changes and permanently removed the capabilities behind 8 X Ads report types, which no longer return data; Improvado automatically paused affected extracts and offers supported alternatives.
Organic Tweets reports Ad-level & conversion reportsRecreate any extracts that used the deprecated report types using the supported alternatives — the new Organic Entity Lifetime report or the Analytics report with flexible dimension settings. Improvado automatically paused the deprecated extracts by July 17, 2026 to prevent empty updates.
- Deprecation
Walmart deprecated its 3-, 14-, and 30-day Brand, Direct, and Related Attributed Sales metrics and replaced them with Advertised SKU Sales and Other SKU Sales; Improvado applied the required API updates automatically.
Search report typesNo action is required to keep your Improvado extraction running — the replacement metrics were applied automatically before the deprecation. If your own reports or dashboards reference the old attributed-sales metrics, update them to use the new metrics and their revised calculation.
- Deprecation
Profound retired the reporting endpoint behind the Sentiment Report for dates from 9 July 2026 onward; the report returns no new data and must be replaced with Sentiment Report V2, which measures sentiment as a share rather than a count.
Sentiment ReportAdd Sentiment Report V2 to your Profound extraction in place of Sentiment Report. Read the differences below first — V2 reports sentiment as a percentage share, not as a count of mentions, so dashboards built on the existing Positive, Negative and Occurrences columns need reworking rather than repointing.
June 2026
- New data source
Five new data sources are now available to connect in Improvado — Microsoft Outlook, Hootsuite, Ascend, TrafficJunky, and RichAds.
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Deprecation
Google has fully removed the Universal Analytics APIs, so Universal Analytics connections can no longer retrieve data; historical data already in Improvado remains available.
All Universal Analytics report typesNo action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available.
- Deprecation
Meta has deprecated several Facebook Pages and Post Insights metrics across the Graph API.
Page Insights reports Post Insights reportsNo action required — the change was handled automatically. After June 15, 2026 the deprecated metrics stop collecting new data; historical data already extracted remains available in Improvado. Replacement metrics are used where Meta provides them.