Connector updates
Upcoming and recent upstream API changes across your connected data sources — what's changing, which connectors are affected, the migration deadline, and what to do.
- All data sources
- Adobe Analytics
- Amazon Marketing Cloud
- Amazon Seller Central
- Apple App Store
- Apple Search Ads
- AudioGo
- Basis DSP (Centro DSP)
- BigCommerce
- Bing Ads
- Chargebee
- Criteo
- DoubleVerify
- Emarsys
- Facebook Ads
- Facebook Pages
- Fireflies
- Google Ad Manager
- Google Admin Console
- Google Ads
- Google Campaign Manager (by Advertiser)
- Google Display & Video 360
- Google My Business
- Google Search Ads 360
- Google Search Console
- Google Universal Analytics
- Grain
- Harvest
- HubSpot
- Improvado
- Intercom
- Kiteworks
- Klaviyo
- Later Influence
- Linear
- LinkedIn Ads
- Make
- Marketing Cloud Account Engagement (Pardot API)
- Mercado Libre
- Nexxen
- Nightwatch
- Notion
- OpenAI Ads
- Pinterest Ads
- Pinterest Organic
- Plausible
- Profound
- Propeller Ads
- Quora Ads
- Recharge Payments
- Reddit Social
- Rithum / Channel Advisor
- Salesforce
- Seismic
- ServiceTitan
- ShipHero
- Shopify GraphQL
- Similarweb
- Slack
- Spotify Ads
- Spotify Organic
- StackAdapt
- The Trade Desk
- TikTok Ads
- Unity Ads
- Viant DSP
- Walmart Connect
- Wrike
- X Ads
- Yahoo DSP
- Yext
- Zendesk
- All types
- Deprecation
- Breaking change
- Field change
- New report type
- New data source
August 2027
- Breaking change
Amazon Seller Central Financial Events on the new Finances API: rows and Item change
Financial EventsReview dashboards and queries that sum Financial Events or read values out of Item. Totals now include deferred transactions (filter on Transaction Status to separate them), sums across a seller's marketplace accounts drop to the real figure, and Item uses the new transaction structure. If the report fails with an access error, reconnect the Amazon Seller Central connection in Improvado so it grants the Finance and Accounting permission.
July 2027
- Deprecation
Amazon Marketing Cloud: account discovery moves to Amazon's new account-management API
Account discoveryImprovado moved account discovery to Amazon's new account-management API in July 2026. The accounts you see and your reports stay the same, and no action is required.
May 2027
- Deprecation
Google Ads moves from API v24 to v26: replacement fields and new options
All report typesNo connection changes were required. The connector has been upgraded to Google Ads API v26, so the supported replacement fields and new options are now available. Use the replacement fields when updating affected extractions; deprecated fields are excluded from the field selector.
April 2027
- Deprecation
Zendesk retires API tokens on April 30, 2027: connect with OAuth 2.0 instead
Connections that use an API tokenDone - Improvado connects to Zendesk with OAuth 2.0 since July 2026. If a Zendesk connection still uses an email and API token, add a new connection with Connect with Zendesk before April 30, 2027.
February 2027
- Breaking change
Emarsys moves to OAuth 2.0: reconnect with OpenID Connect API credentials
Connection (authentication) Email Campaigns Lifetime Incremental Email Launch Summary Segment Contacts Count Lifetime IncrementalReconnect Emarsys with the client ID and client secret of OpenID Connect API credentials, with the endpoint permissions listed below turned on. Improvado has already moved the connector to Core API v3.
- Deprecation
Emarsys retires WSSE authentication; connector moved to Core API v3 with OAuth 2.0
All report typesDone - Improvado has moved the Emarsys connector to Core API v3. Existing connections must be reconnected with OpenID Connect API credentials; the steps and the report changes are in the Emarsys OAuth 2.0 migration entry under Connector updates.
January 2027
- Deprecation
Bing Ads retires its legacy SOAP API; connections move to the REST API
All report typesImprovado moved all Bing Ads connections to the Microsoft Advertising REST API ahead of the cutoff. Report types stay the same, and no action is required.
- Breaking change
Apple Search Ads now on the Apple Ads Platform API; a few column values change
All report typesImprovado has migrated all Apple Search Ads connections — no reconnection or reauthorization was needed. Review any dashboards or filters that depend on the column values listed below, because Apple renamed several of them.
- Deprecation
Apple Search Ads: Campaign Management API retires; connections already on the Platform API
All report typesDone — Improvado has migrated all affected Apple Search Ads connections to the Apple Ads Platform API. No reconnection was needed. The column values that changed as a result are listed in the Apple Ads Platform API migration entry, under Connector updates.
- Deprecation
Reddit Social: Reddit closes its public Data API by March 2027
All report typesNo action is needed now. Improvado has asked Reddit about continued access for the connector and will update this entry when Reddit answers. If Reddit offers no supported path, the connector stops loading new data once Reddit removes its access, as early as January 12, 2027 and in March 2027 at the latest.
November 2026
- New data source
Three new data sources: TikTok Shop, Everflow Network and Emplifi
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Deprecation
Google Ad Manager retires API version v202511; the connector moved to v202602
All report typesDone - Improvado moved the Google Ad Manager connector from API version v202511 to v202602 in July 2026, ahead of the November 30, 2026 sunset of v202511. No action is required.
- Deprecation
Amazon Seller Central: settlement report behind Payment All Statements retires; move to V2
Payment All StatementsAdd Payment All Statements V2 to your Amazon Seller Central extraction before 11 November 2026 and move any dashboards or queries onto it. It is not a drop-in replacement — the settlement amounts arrive in a different layout, described below — and Amazon limits how far back it can be backfilled, so starting the new report early builds up history in parallel while the current one is still running.
- New report type
X Ads: new Promoted Tweets Entity report linking each promoted tweet to its line item
Promoted Tweets EntityAvailable now. The Promoted Tweets Entity report appears in your X Ads extract templates - create an extract on it to connect your tweets to the line items and campaigns that promote them. Nothing changes for your existing X Ads reports.
- New report type
Bing Ads: new Audiences Entity report with every audience list, its sizes and its rules
Audiences EntityAvailable now. The Audiences Entity report appears in your Bing Ads extract templates - create an extract on it to list the audiences each account can use. Nothing changes for your existing Bing Ads reports.
- New report type
Pinterest Ads: new Audiences Entity report with audience status, size and rule
Audiences EntityAvailable now. The Audiences Entity report appears in your Pinterest Ads extract templates - create an extract on it to list the audiences of each ad account. Nothing changes for your existing Pinterest Ads reports.
- New report type
X Ads: new Custom Audiences Entity report with audience size, targetability and sharing
Custom Audiences EntityAvailable now. The Custom Audiences Entity report appears in your X Ads extract templates - create an extract on it to list the custom audiences of each ad account. Nothing changes for your existing X Ads reports.
- Field change
Grain Recordings: new Sensitivity and Sensitivity Source fields
RecordingsNo action required. Two new fields will become available in the Grain Recordings report once the update ships.
- Deprecation
AudioGo (AdsWizz) retires Domain API v8; Reports move to v9
ReportsNo action required. Improvado moved the AudioGo connector to AdsWizz Domain API v9; Reports fields and data are unchanged.
- New report type
Basis DSP (Centro DSP) Campaign Lifetime Reach: new report of campaign reach by frequency
Campaign Lifetime ReachAvailable now. Add the Campaign Lifetime Reach report on your Basis DSP (Centro DSP) connection. Nothing changes for your existing Basis DSP (Centro DSP) reports.
- Field change
LinkedIn Ads Creatives Entity: new Content Document Ad Reference field
Creatives EntityNo action required. Add the field to an extraction to start collecting it; existing extractions keep working unchanged until you add it.
- Field change
Pinterest Ads Analytics: 172 new conversion columns for five event types
AnalyticsAdd the columns you need to an Analytics extract; they fill from the next extraction. To populate earlier dates, backfill within the extract's configured history window.
- Field change
Harvest Time Entries and Users: Approval Status, Permissions Profile, SSO Exempt and Employee ID
Time Entries Entity Users EntityNo action required. Add the new fields to a Time Entries Entity or Users Entity extraction to start collecting them; existing extractions are unaffected.
- Field change
Plausible Stats: new Total Revenue field
StatsNo action required. To collect revenue, add Total Revenue to a Stats extraction together with Goal; existing extractions are unaffected until you add the field.
- New report type
Wrike User ID Mapping: new report matching Data Export user IDs to Contact IDs
User ID MappingAvailable now. Add the User ID Mapping report on your Wrike connection to get each user's numeric Data Export user ID next to the Contact ID. Nothing changes for your existing Wrike reports.
- Field change
OpenAI Ads Insights: new Platform breakdown, conversions re-read for 32 days
InsightsNo action required. To split Insights by ChatGPT app and web browser, add Platform to an Insights extraction and keep Country, Device Type, the product fields and Conversions out of it - the API allows one breakdown at a time and does not report conversions per platform. Insights extractions on the default refresh window now re-read the last 32 days, so conversions OpenAI credits late reach your data without a manual reload.
October 2026
- New data source
21 new data sources: Plaid, GitHub, Make, Plausible, Fireflies, ShopMy, PartnerStack, Vercel, WebinarJam, EverWebinar, Spark.re, Taiga, Instatus, Opsgenie, Microsoft Clarity, ElevenLabs, Google Slides, Google Forms, Bizzabo, Airtable and Read AI
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Field change
Intercom Contacts: new Merge History field
ContactsNo action required. Add Contact Merge History (JSON) to a Contacts extraction to start collecting it; existing extractions are unaffected until you add the field, and an extraction that includes it takes longer to run.
- Field change
Yahoo DSP General: Video Ad Placement (IAB) replaces Video Ad Placement, new Weighted Conversions
GeneralNo action required for existing extractions. Add Video Ad Placement (IAB), Video Ad Placement (IAB) ID or Weighted Conversions to a General extraction to start collecting them; new fields are not added to existing extractions automatically. The legacy Video Ad Placement field is deprecated in favor of Video Ad Placement (IAB).
- New data source
BigCommerce: new Store-level connector for Orders, Products and Customers
Connect your own BigCommerce store using a Store-level API token, then select Orders, Products or Customers for extraction.
- New report type
Bing Ads: new MSClickId Performance report with a Microsoft Click ID per ad click
MSClickId PerformanceAvailable now. The MSClickId Performance report appears in your Bing Ads extract templates - create an extract on it to start pulling click-level data. Microsoft keeps this data for up to 180 days, so start soon if you need history. Nothing changes for your existing Bing Ads reports.
- Field change
Intercom Contacts: new Enabled Push Messaging field for push-ready contacts
ContactsNo action required. Add Contact Enabled Push Messaging to a Contacts extraction to start collecting it; existing extractions are unaffected until you add the field.
- Deprecation
Criteo retires API version 2025-10; the connector moved to version 2026-01
All report typesDone - Improvado moved the Criteo connector to API version 2026-01 in August 2026, before Criteo retired version 2025-10 on October 27, 2026. No action is required.
- Field change
Google Search Console: Search Appearance dimension on the Wide report
WideNo action required. Add Search Appearance to a Wide extraction to start collecting it; existing extractions are unaffected until you add the dimension.
- Field change
Seismic Custom Properties: new Value Cascading field
Custom PropertiesNo action required. Add Value Cascading to a Custom Properties extraction to start collecting it; existing extractions are unaffected until you add the field.
- New report type
Google Ads: new Cumulative Reach report, daily reach that adds up to the period
Cumulative ReachNo action required for existing reports. Add the Cumulative Reach report to your Google Ads extraction and choose a week, month or quarter as the time granularity.
- New report type
Campaign Manager 360: new Cumulative Reach report, daily reach that adds up to the period
Cumulative ReachNo action required for existing reports. Add the Cumulative Reach report to your Google Campaign Manager (by Advertiser) extraction and choose a week, month or quarter as the time granularity.
- New report type
Display & Video 360: new Cumulative Reach report, daily reach that adds up to the period
Cumulative ReachNo action required for existing reports. Add the Cumulative Reach report to your Google Display & Video 360 extraction and choose a week, month or quarter as the time granularity.
- Field change
Kiteworks Files: new In Secure Folder and Creator ID fields
FilesNo action required. Add the new fields to your Kiteworks Files extracts to start loading them.
- Breaking change
Yext: Common Terms Insights retired, replaced by Review Keywords Insights
Common Terms Insights (retired) Review Keywords Insights (new)Action required — add Review Keywords Insights to your extraction. The retired report cannot be repaired and will not resume, so nothing happens automatically. Your existing Common Terms Insights data stays where it is and is not deleted.
- New report type
Mercado Libre: new Catalog Products report by brand and barcode
Catalog ProductsNo action required for existing reports. To use it, add the Catalog Products report to your Mercado Libre extraction and set the brands, the barcodes, or both.
- Field change
Shopify GraphQL: split ShopifyQL sales by new or returning customer
ShopifyQL Sales ShopifyQLNo action required. Add New Or Returning Customer to a ShopifyQL or Sales ShopifyQL extraction to start collecting it; existing extractions are unaffected until you add the field.
- Field change
Chargebee: seven brand and network transaction fields from the September 2026 API release
Customers Subscriptions Invoices Credit Notes Transactions Payment SourcesNo action required. Add the new fields to a Chargebee extraction to start collecting them; existing extractions are unaffected until you add the fields.
- New report type
Amazon Seller Central: new Manage FBA Inventory report, a daily snapshot per SKU
Manage FBA InventoryNo action required for existing reports. Add the Manage FBA Inventory report to your Amazon Seller Central extraction, once for every marketplace you want to report on.
- Field change
LinkedIn Ads API 202610: Member Follows and Member Profile Clicks metrics, new creative fields
Ad Analytics Ad Statistics Creatives EntityNo action required. Add the new fields to an extraction to start collecting them; existing extractions keep working unchanged until you add a field.
- Field change
Pinterest Ads Analytics: new Total Initiate Checkout metric
AnalyticsSelect Conversions (Initiate Checkout) in your analytics extract to include the metric. Backfill earlier dates within the extract's configured history window to populate historical rows.
- Field change
Quora Ads: new Leads Generated metric for Lead Gen Form submissions
Ads Ads Click 28 Days Ads View 1 DayNo action required. Add Leads Generated to an Ads, Ads Click 28 Days or Ads View 1 Day extraction to start collecting it; existing extractions are unaffected until you add the field.
- Deprecation
Klaviyo retires API revision 2024-10-15; the connector already uses supported revisions
All report typesDone - The Improvado Klaviyo connector already used newer revisions when Klaviyo retired revision 2024-10-15 on October 15, 2026. No action is required.
- Field change
Adobe Analytics: new Bot Product Occurrences metric on the Reports report
ReportsNo action required. Add Bot Product Occurrences to a Reports extraction to start collecting it; existing extractions are unaffected until you add the field.
- Field change
Notion Page Content: new Audio, Code, Heading 4, Tab and Transcription blocks
Page ContentNo action required. Add the new fields to a Page Content extraction to start loading them; existing extractions are unaffected until you add the fields.
- Field change
Spotify Ads: Promotion fields show what an ad set promotes; 11 empty fields retired
Adsets Entity Campaigns Entity Ads EntityNo action required. Add the new Promotion fields to an Adsets Entity extraction to start collecting them. The retired fields were always empty, extractions that included them drop them automatically, and no data is lost.
- New report type
Emarsys: new Segments report listing every segment and its criteria
SegmentsNo action required for existing reports. Add the Segments report to your Emarsys extraction; it needs the segment.get endpoint permission on the Emarsys API credentials.
- New report type
Facebook Pages: new Page Locations report with addresses, hours and ratings
Page LocationsNo action is required. The report uses existing Facebook Pages connections and permissions, so no reconnection is needed. Add it to an extraction to start loading the data.
- New report type
Google My Business: three reports for listings, Google's edits and search keywords
Locations Google Updated Fields Search KeywordsNo action required. Add any of the new reports to a Google My Business extraction to start receiving them; your existing Google My Business reports are unchanged and keep running as they are.
- New report type
Spotify Organic rebuilt on your own developer app, with five new reports
Artists Entity Albums Entity Tracks Entity Playlists Lifetime Incremental Playlist Items EntityCreate an app in the Spotify Developer Dashboard under a Spotify account with an active Premium subscription, connect Spotify Organic with that app's Client ID and Client Secret, and add the new reports to an extraction. Connections made with the previous connector no longer work and cannot be reused.
- Field change
Later Influence: Organic Reach, Paid Reach and Followers At Post Date fields
Instance Performance Instance Performance Over Time Campaign Performance Network Performance Influencer Performance Post PerformanceNo action required. The new fields are available for selection in the listed reports and populate on the next extraction; existing reports are unaffected.
- Field change
Google Ads Campaigns: reach metrics at week and month granularity
CampaignsNo action needed. Request Unique Reach Users or Average Impression Frequency per User on the Campaigns report with weekly or monthly granularity and the data will be returned.
- Field change
Display & Video 360: Google retired the Anonymous Inventory Modeling dimension
Standard reportsNo action required. The deprecated "Anonymous Inventory Modeling" dimension is automatically removed from extraction selections when report metadata is synchronized. All other dimensions and metrics are unaffected.
- Field change
Grain Recordings: new Workspace Shared, AI Template Sections and Screenshares fields
RecordingsNo action required. Add the new fields to your Grain Recordings extracts to start loading them.
- Field change
Intercom API 2.16: Contact Email Domain on Contacts, Company Notes on Companies
Contacts CompaniesNo action required. Add the new fields to your Intercom extracts to start loading them.
- Field change
Spotify Ads Adsets Entity: new Slot Positions and day-parting fields
Adsets EntityNo action required. Add the new fields to an Adsets Entity extraction to start collecting them. They stay empty for ad sets that do not use slot positions or day-parting.
- Field change
Unity Ads Acquisitions: payer metrics for 0-28 days after install and App ID
Acquisitions reportNo action required. Add the new fields to an Acquisitions extraction to start collecting them; existing extractions are unaffected. Select App ID as well, or Unity App ID stays empty.
- New report type
TikTok Ads: new Catalog Products report with Catalog Ads performance per product
Catalog ProductsNo action required for existing reports. Add the Catalog Products report to your TikTok Ads extraction and choose its level and fields to start receiving product-level data.
- Deprecation
Linear Projects: State field deprecated in favor of Status Type
ProjectsUse Status Type instead of State in new extracts and in your reports and dashboards. State is still delivered for now, and Linear has not announced a removal date.
- Field change
Make Scenarios: new Labels field with each scenario's team labels
ScenariosNo action required. The new field is available on the Scenarios report and populates on the next extraction. It stays empty for scenarios that have no labels assigned.
- Field change
Recharge subscriptions: new Presentment Currency, UTM Parameters and Properties fields
Subscriptions Entity Subscriptions With Status HistoryNo action required. The three fields are available on both subscription reports and populate on the next extraction when Recharge returns values.
- New report type
Account Engagement (Pardot): planned Lists and List Memberships reports
Lists List MembershipsNo action is required yet. The reports are undergoing validation before release; availability will be confirmed once testing is complete.
- New report type
Bing Ads: new Campaign Change History report - who changed what, before and after
Campaign Change HistoryAvailable now. The Campaign Change History report appears in your Bing Ads extract templates - create an extract on it to start pulling change data. Nothing changes for your existing Bing Ads reports.
- New report type
HubSpot: new Custom Object Associations report to join any two object types
Custom Object AssociationsAvailable now. Pick the Custom Object Associations report in your HubSpot extract templates, then choose the object type to start from and the object types to associate it with. Nothing changes for your existing HubSpot reports.
- Field change
Klaviyo: archived campaigns and flows included, empty profile fields stay empty
Campaigns Entity Flows Entity ProfilesNo action required. Expect additional rows in Campaigns Entity and Flows Entity for archived campaigns and flows, which carry an Archived flag you can filter on. If a dashboard or downstream model treats the text "None" as a value in Profiles, update it to handle an empty value instead.
- New report type
Klaviyo: new Events Log report replaces both raw-event reports
Events LogNo action required for existing reports. Add Events Log to your Klaviyo extraction to receive raw events, and leave the Event Properties field unselected if you do not want personal data in the table.
- Deprecation
Klaviyo: ten older reports no longer offered for new extractions; existing ones run
Campaign Stats Campaigns Events Events without PII Flows Flows by Messages Lists Profiles Unique Metrics by Campaign Month Unique Metrics by Flow MonthNo action required. Existing extractions of these reports continue to run and their tables are unchanged. When adding a new Klaviyo report, use the entity reports and the new metric reports listed below instead.
- New report type
Klaviyo: metric reports per campaign and flow message, plus Campaign Messages Entity
Campaign Metric Stats Flow Metric Stats Campaign Messages EntityNo action required for existing reports. Add Campaign Metric Stats or Flow Metric Stats to your Klaviyo extraction to start receiving per-message metric data, and pair them with the entity reports to get campaign, flow and metric names.
- New report type
Nexxen: new Reports Lifetime Incremental report to track reach over a campaign's life
Reports Lifetime IncrementalNo action required for existing reports. Create an extract on Reports Lifetime Incremental with the dimensions for the level you need, one extract per level. The daily history starts with the first run.
- Field change
ShipHero Products: seven new fields, including Size, Style and part numbers
ProductsNo action required. The new fields are available for selection in the Products report and populate on the next extraction.
- Field change
Viant DSP Creatives: new Video Duration and Video Bit Rate fields
CreativesNo action required. The new fields (Video Duration, Video Bit Rate) are available for selection in the Creatives report.
- New report type
DoubleVerify: new Netflix report with verification data for ads on Netflix
NetflixNo action required for existing reports. Add the Netflix report to your DoubleVerify extraction to start receiving Netflix data. The report returns rows only for Netflix campaigns that DoubleVerify measures for the account your API token belongs to.
- New report type
OpenAI Ads: new Conversions Insights report, click-through vs view-through
Conversions Insights reportNo action required for existing reports. Add the Conversions Insights report to your OpenAI Ads extraction to receive click-through and view-through conversions separately, and join it to the Insights report on date and entity ID for impressions, clicks and spend.
- Field change
Facebook Ads Insights: new Instagram Follows metric for follows attributed to ads
Insights reportNo action required. Add Instagram Follows to your Insights extractions to start collecting it; existing extractions are unaffected until you add the field.
September 2026
- New data source
Eleven new data sources: ServiceTitan, Attentive, Google PageSpeed Insights, Kiteworks, AdMedia, Monday.com, SendGrid, AdLib DSP, Judge.me, PostHog and Slack
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Field change
ShipHero: new partner source and tote QA order fields, ready-to-ship on shipments
Orders report Shipments reportNo action required. The new fields are optional and become selectable in new and existing ShipHero extractions. They populate on the next extraction wherever ShipHero returns a value.
- New report type
Fireflies: ten new reports for meeting transcripts, speakers and attendees
Transcripts Transcript Sentences Transcript Speakers Transcript Speaker Analytics Transcript Meeting Attendees Transcript Meeting Attendance Users User Groups User Group Members User AnalyticsNo action required. Add any of the new reports to your Fireflies extraction to start receiving the data. A new Fireflies connection now asks only for the API key; the Organization Name field is gone.
- New report type
ServiceTitan: new Marketing Ads Attributed Leads report, one row per lead
Marketing Ads Attributed LeadsNo action required. The report needs the Marketing Pro package on the ServiceTitan tenant, and it extracts one day at a time; note that it carries customer names and phone numbers.
- New report type
ServiceTitan: new Marketing Ads Performance report with attributed leads and revenue
Marketing Ads PerformanceNo action required. The report needs the Marketing Pro package on the ServiceTitan tenant; add it to an extraction on a tenant that has Marketing Pro, and pick the campaign, ad group or keyword fields you want.
- New report type
Slack: channel and user group reports, plus posting messages and reactions
Channels report Channel Members report Private Channels report User Groups reportNo action required for existing reports. To use the new ones, add them to your Slack extraction. If a report returns a permissions error, reconnect the Slack connection with the Read Only or Read & Write permission set.
- New report type
Slack: reports for messages, thread replies, files and calls
Messages report Message Replies report Private Channel Messages report Direct Messages report Group Direct Messages report Files report Calls reportNo action required for existing reports. To use the new ones, invite the Improvado app to each channel you want covered with /invite @Improvado. A Slack connection made before these reports existed needs reconnecting with the Read Only or Read & Write permission set.
- Field change
Pinterest Organic Pins: new Is Removable field marks ad-only pins
Pins reportNo action required. The new field is available to add to your Pins report extractions; existing reports are unaffected.
- New report type
Profound: new YouTube Videos Report V2, the videos AI answers cite most
YouTube Videos Report V2Available now. Add the report to a Profound connection, pick a category, and optionally set the attribution mode, source types, and a channel pre-filter.
- Field change
Propeller Ads Statistics: new Direction, VAT and Spent With VAT fields
Statistics ReportNo action required. Add the new fields to a Statistics Report extraction to start collecting them. They populate only when PropellerAds returns them for your account.
- Field change
LinkedIn Ads Creative with Conversions: 26 always-zero delivery metrics removed
Creative with ConversionsNo action is required to keep your extraction running, and no conversion data changes. If your reports, recipes or dashboards read spend, impressions, clicks or any other delivery metric from this report, repoint them at the Creatives report, which carries the real values.
- Field change
OpenAI Ads Insights: product breakdown with ten new product fields
InsightsNo action required. To use the breakdown, add Product Feed ID and Product Item ID to an Insights extraction together with any product fields you need, and keep Country, Device Type and Conversions out of that extraction — the API allows one breakdown at a time and does not report conversions per product.
- New report type
Apple Search Ads: five new reports for Apple Maps campaigns
Apple Maps Campaign Report Apple Maps Ad Group Report Apple Maps Ad Report Apple Maps Keyword Report Apple Maps Search Term ReportAvailable now. The five reports appear in the Apple Search Ads extract templates — create an extract on your Apple Maps ad account to start pulling data. Nothing changes for your existing App Store reports.
- Field change
Pinterest Ads Campaign Entity: six new fields including Intended Promotion Type
Campaign EntityNo action required. The Campaign Entity template is global, so the new fields appear automatically once it syncs, and the next extraction populates them. Add the columns you want to an extraction to start collecting them.
- New report type
Amazon Seller Central: four new AWD reports for inventory, shipments and replenishment
AWD Inventory AWD Inbound Shipments AWD Outbound Orders AWD Replenishment OrdersNo action required for existing reports. Add any of the four AWD reports to your Amazon Seller Central extraction to start receiving the data. If your connection was authorized before 14 September 2026, reconnect it first so the authorization includes the Amazon Warehousing and Distribution role — without it the reports complete successfully but return no rows.
- Field change
Chargebee Payment Sources: new Brand ID and vault token fields
Payment SourcesNo action required. The four new fields become available on the Payment Sources report and populate on the next extraction. They stay empty unless your Chargebee site uses Chargebee Vault or has brands configured.
- Field change
Google Admin Console Directory Users: new Google Workspace user fields
Directory Users reportNo action required. The new fields are available to add to your Directory Users field selection; existing exports are unaffected.
- Field change
Search Ads 360: new gross profit metric and URL fields
Ad group ads reports Ad groups reports Keywords / ad group criteria reports Demographics & audience reports Assets reports Campaign & shopping performance reports Customer / account reportsNo action required. Improvado has added the new fields to the Search Ads 360 connector; you can now add them to your Search Ads 360 extractions as needed. Existing reports are unaffected.
- New report type
Similarweb: new Rank Tracker Keywords report with per-keyword positions
Rank Tracker KeywordsNo action required. To use it, run the Campaigns Entity report once so the Campaigns setting is populated, then add Rank Tracker Keywords to an extraction and select the campaigns you need.
- Field change
StackAdapt Campaign Flights: gross budget fields replace the removed budgets
Campaign Flights EntityNo action required. The Campaign Flights Entity template is global, so the three new fields appear automatically once it syncs, and the next extraction populates them. Read the new Gross Lifetime Budget column in place of the retired Lifetime Budget one — note the two are measured differently if your account uses margins.
- Deprecation
TikTok Ads: Reservation reports retired; Auction reports include reservation data
Reservation reports (advertiser, campaign, ad group, ad)No action needed — no extracts were using these report types. For reservation ad performance, use the Auction reports, which TikTok now returns both auction and reservation data through.
- Field change
Nightwatch: Moz, Majestic, Ahrefs and backlink fields retired; 20 fields added
URLs KeywordsNo action required. The retired fields stay in tables that already hold them, along with everything collected before April 2026 — they are simply no longer offered when you build a new extraction. The twenty new fields are available to select right away.
- Field change
Pinterest Ads: ad previews cover promoted pins only, via a new Has Been Promoted field
Ad Image Preview Ad Video Preview Pin Media EntityNo action required for existing extractions — Improvado has already added the Has Been Promoted field where the preview reports need it. If you set up Ad Image Preview or Ad Video Preview from now on, select that field on Pin Media Entity as well.
- New report type
Apple App Store: four subscription reports for renewal events and subscriber counts
App Store Subscription Event Standard App Store Subscription Event Detailed App Store Subscription State Standard App Store Subscription State DetailedNo action required. Add any of the four subscription reports to your Apple App Store extraction to start receiving subscription data; your existing Apple App Store reports are unchanged.
- New report type
Rithum / ChannelAdvisor: new Products report with the full product catalog
ProductsNo action required. Add the Products report to your Rithum / Channel Advisor extraction to start receiving catalog data; existing reports are unchanged.
August 2026
- New data source
Seven new data sources: Google Admin Console, Hotjar, Walmart Marketplace, Rithum / Channel Advisor, Linear, Typeform and Talkwalker
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- New report type
Profound: five v2 reports with dimension IDs that join to your other Profound reports
Citations Report V2 Visibility Report V2 Sentiment Report V2 Query Fanouts Report V2 Answers V2No action required. Add any of the new V2 reports to your Profound extraction to start receiving the additional identifiers and metrics; your existing Profound reports are unchanged and keep running as they are.
- New report type
Similarweb: new Rank Tracker report with visibility and share of voice vs competitors
Rank Tracker report Campaigns Entity reportNo action required. To start receiving the data, extract the Campaigns Entity report once to populate the Campaigns list, then add the Rank Tracker report and select the campaigns you want. Existing Similarweb reports and connections are unaffected, and no new credentials are needed.
- Breaking change
Facebook Ads: some breakdowns now need opt-in per ad account in Ads Manager
Device / placement reports Frequency reports Hourly reportsAction required. Enable the affected breakdowns for each ad account in Meta Ads Manager (account-admin access needed). Once enabled, Improvado picks up the data automatically — no change is needed on the Improvado side.
- New report type
OpenAI Ads: new Ad Image Preview report with permanent creative image links
Ad Image Preview reportNo action required. Add the Ad Image Preview report to your OpenAI Ads extraction to start receiving creative image links; existing reports are unaffected.
- Field change
The Trade Desk Campaigns Entity: Enabled Value Added Provider IDs replace the provider names
Campaigns EntityDone - Campaigns Entity has an Enabled Value Added Provider IDs field since July 2026. The Trade Desk stopped returning Enabled Value Added Providers on August 3, 2026, so use the ID field instead.
July 2026
- New data source
Five new data sources: Sentry, Patient Prism, Redash, Google Tag Manager and Bitly
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Deprecation
Salesforce retires old API versions; the Improvado connector uses a supported version
All report typesNo action is required. The Improvado Salesforce connector uses API version 64.0 and signs in with OAuth, so the announced retirements do not affect it.
- Field change
Google Ads: new reporting API fields on campaign and ad group reports
Campaign & ad group reportsNo action required. The new fields are available to add to your Google Ads extractions; existing reports are unaffected.
- Deprecation
X Ads: 8 report types removed by X's API changes; affected extracts paused
Organic Tweets reports Ad-level & conversion reportsRecreate any extracts that used the deprecated report types using the supported alternatives — the new Organic Entity Lifetime report or the Analytics report with flexible dimension settings. Improvado automatically paused the deprecated extracts by July 17, 2026 to prevent empty updates.
- Deprecation
Walmart Connect: Attributed Sales metrics replaced by Advertised and Other SKU Sales
Search report typesNo action is required to keep your Improvado extraction running — the replacement metrics were applied automatically before the deprecation. If your own reports or dashboards reference the old attributed-sales metrics, update them to use the new metrics and their revised calculation.
- Deprecation
Profound retired the Sentiment Report endpoint; move to Sentiment Report V2
Sentiment ReportAdd Sentiment Report V2 to your Profound extraction in place of Sentiment Report. Read the differences below first — V2 reports sentiment as a percentage share, not as a count of mentions, so dashboards built on the existing Positive, Negative and Occurrences columns need reworking rather than repointing.
June 2026
- New data source
Five new data sources: Microsoft Outlook, Hootsuite, Ascend, TrafficJunky and RichAds
No action required. The new data sources are available to connect when you set up a new extraction in Improvado.
- Deprecation
Google removed the Universal Analytics APIs; data already in Improvado stays
All Universal Analytics report typesNo action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available.
- Deprecation
Facebook Pages: Meta deprecated several Page and Post Insights metrics
Page Insights reports Post Insights reportsNo action required — the change was handled automatically. After June 15, 2026 the deprecated metrics stop collecting new data; historical data already extracted remains available in Improvado. Replacement metrics are used where Meta provides them.