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Field change Google Ads Ready in Improvado

Google Ads Campaigns: reach metrics at week and month granularity

Updated
October 9, 2026
Affected
Campaigns
What to do
No action needed. Request Unique Reach Users or Average Impression Frequency per User on the Campaigns report with weekly or monthly granularity and the data will be returned.

The Campaigns report's Unique Reach Users and Average Impression Frequency per User metrics previously only returned data at daily granularity. They now also work at weekly and monthly granularity.

  • Weekly reach is calculated over Monday–Sunday windows.
  • Monthly reach is calculated over full calendar months.
  • Each date label marks the start of its period; values are not daily totals, since Google calculates unique reach over the whole window rather than per day.