Basis DSP (Centro DSP) Campaign Lifetime Reach: new report of campaign reach by frequency

The new Campaign Lifetime Reach report returns the reach (unique devices) of each campaign over the last 100 days, split by how many times the campaign's ads were shown to a device. Basis calculates it with its Frequency vs. Reach report. One row is a campaign and a frequency, from 1 to 49 times and 50+, with the impressions, clicks, conversions and spend of those devices.

How to read the numbers

• A campaign's reach is the sum of its rows. Its average frequency is the sum of its impressions divided by that reach.
• Reach does not add up across campaigns or across days: one device can see several campaigns, and every run covers its own 100 days.
• Conversions count only impressions served in those 100 days, so they can be lower than in the daily reports for the same days.

Good to know

• Each run adds a snapshot dated the run day and keeps the earlier ones. The 100 days end the day before the run, in Eastern Time; 100 days is the longest period Basis reports reach for.
• Campaigns without delivery in those days are not listed.
• The report has no device breakdown. To find connected TV campaigns, use the Campaign Device report: its Device Type is CONNECTED_TV.
• Reach is available through a Basis DSP (Centro DSP) connection only. The Basis Platform API connection does not provide it.