New report type Ready in Improvado
X Ads: new Custom Audiences Entity report with audience size, targetability and sharing
- Updated
- November 9, 2026
- Affected
- Custom Audiences Entity
- What to do
- Available now. The Custom Audiences Entity report appears in your X Ads extract templates - create an extract on it to list the custom audiences of each ad account. Nothing changes for your existing X Ads reports.
X Ads now has an entity report for custom audiences. Each row is one custom audience of the ad account: the audiences it owns and the audiences other ad accounts share with it, deleted ones included.
What the report carries
- The audience. Audience ID, name, description, the partner that supplied it, and how X built it: a customer list, website visitors, app users or a combination of other audiences.
- Size and targetability. The number of matched X users, whether line items can target the audience, the reasons X gives when they cannot, and the targeting types it can be used in.
- Sharing. The ad account that owns the audience and the access your account has to it: read and write for its own audiences, read only for shared ones.
- Lifecycle. Created and updated times, and whether the audience is deleted.
Things to know
- Small audiences have no size. X needs at least 100 matched users active in the past 90 days before an audience can be targeted. Until then it reports no size, and the field stays empty rather than zero.
- Deleted audiences stay in the report, so line item targeting from the past can still be joined to them.
- Audience members are not included. The report lists audiences, not users.