Total Initiate Checkout is now available in the Analytics report.
- Updated
- October 15, 2026
- Affected
- Analytics
- What to do
- Select Conversions (Initiate Checkout) in your analytics extract to include the metric. Backfill earlier dates within the extract's configured history window to populate historical rows.
The Analytics report now supports Pinterest's native
TOTAL_INITIATE_CHECKOUT metric at the campaign and ad-group reporting levels. It
counts initiate-checkout events attributed to interactions with your ads, using the attribution
windows and conversion reporting time configured for the extract.
The metric appears as Conversions (Initiate Checkout) and is stored as
total_initiate_checkout. Adding it to an existing extract does not populate older
rows automatically. Backfill earlier dates within the extract's configured history window; dates
for which Pinterest no longer provides reporting data cannot be recovered.