New report type Ready in Improvado
Pinterest Ads: new Audiences Entity report with audience status, size and rule
- Updated
- November 9, 2026
- Affected
- Audiences Entity
- What to do
- Available now. The Audiences Entity report appears in your Pinterest Ads extract templates - create an extract on it to list the audiences of each ad account. Nothing changes for your existing Pinterest Ads reports.
Pinterest Ads now has an entity report for audiences. Each row is one audience of the ad account - customer lists, visitor, engagement, actalike and persona audiences - including the audiences other accounts share with it.
What the report carries
- The audience. Audience ID, name, description, type, the company that created it and the ad account that owns it.
- Status and size. The processing status - for example Initializing, Ready or Too Small - and the size Pinterest reports.
- Definition. The audience rule as JSON, for example the customer list ID, the seed audiences of an actalike audience or the retention window of a visitor audience, and whether the audience comes from a new customer acquisition list.
- Lifecycle. Created and updated times.
Things to know
- An audience needs at least 100 people with Pinterest accounts before it can be used. Until then its status is Initializing or Too Small.
- Status and size are the values at extraction time. Each run refreshes them.
- Audience members are not included. The report lists audiences, not people.