Nexxen: new Reports Lifetime Incremental report to track reach over a campaign's life

Reach counts unique people, so it can't be added up: a person reached on two days, or through two line items, is still one person. The lifetime view of the Nexxen Reports report returns the correct de-duplicated totals, but keeps only the latest value. Reports Lifetime Incremental keeps a value for every day.

What each run writes

• One row per entity at the level set by the selected dimensions, for example insertion order, package or line item.
• The row holds the totals over Nexxen's full reporting history, the last 19 months, up to the run: person, household and user reach, impressions, clicks and the other metrics of the report.
• date is the run day; start_date and end_date show the window the totals cover.
• Rows from earlier days are kept, and a second run on the same day updates that day's rows.

Things to know

• The history starts with the first run; earlier days are not backfilled.
• Nexxen reporting lags 4-6 hours, so a run's totals cover activity up to a few hours before the run.
• Don't add reach up across days or across entities: each row is already a de-duplicated total for its level. To compare levels, run one extract per level.
• The available fields are the same as in the Nexxen Reports report type.