Field change LinkedIn Ads Ready in Improvado

LinkedIn Ads API 202610: Member Follows and Member Profile Clicks metrics, new creative fields

Updated: October 15, 2026
Affected: Ad Analytics Ad Statistics Creatives Entity
What to do: No action required. Add the new fields to an extraction to start collecting them; existing extractions keep working unchanged until you add a field.

Improvado's LinkedIn Ads connector moved to LinkedIn Marketing API version 202610. The new version adds two engagement metrics and richer content details for creatives, and Improvado now ingests both.

New metrics on Ad Analytics and Ad Statistics

Member Follows: follows of the member profile behind a sponsored post.
Member Profile Clicks: clicks on the profile of the member who owns the sponsored post.

LinkedIn reports both metrics only for Sponsored Updates and member follower ads, such as Thought Leader Ads.

New columns on Creatives Entity

Content Standard Update Ad Reference: the sponsored post of a Standard Update creative
Content Standard Update Ad Content Author: the person or organization that authored that post
Content Video Ad Reference: the sponsored video post of a Video creative
Content Video Ad Content Author: the person or organization that authored that video post
Content Video Ad Pre-Roll Media Asset: the pre-roll video asset of an In-Stream video creative

Good to know

LinkedIn does not return this enriched content for every creative yet, and documents that it may return just the Content Reference instead. Until it returns the content for your creatives, the five new Creatives Entity columns stay empty. That is the API behaving as documented, not a sync problem.
The existing Content Reference column keeps its values, so nothing that reads it needs to change.

Nothing else changed

This is purely additive. No existing field was renamed, removed or recalculated, and existing extractions keep working unchanged.