New report type Ready in Improvado
Bing Ads: new MSClickId Performance report with a Microsoft Click ID per ad click
- Updated
- October 28, 2026
- Affected
- MSClickId Performance
- What to do
- Available now. The MSClickId Performance report appears in your Bing Ads extract templates - create an extract on it to start pulling click-level data. Microsoft keeps this data for up to 180 days, so start soon if you need history. Nothing changes for your existing Bing Ads reports.
Bing Ads now has a click-level report. Each row is one ad click with its Microsoft Click ID (MSCLKID), the msclkid value that auto-tagging appends to your landing page URLs. Match it to the visits, form fills or CRM leads that captured the same msclkid, and each lead gets the campaign, ad, keyword and search term that brought it in.
What the report carries
- The click. The Microsoft Click ID, the date (plus the hour of day with hourly granularity), clicks and cost per click.
- Where it came from. Account, campaign, ad group, asset group and ad identifiers, the keyword, the search term and the match type.
- Delivery and location. Network, top or other placement, results page, device type, and the country, state, metro area and city where the user was.
- Outcome. Conversions and revenue that Microsoft attributes to the click under your conversion goals.
Things to know before you build on it
- Microsoft keeps click-level data for up to 180 days, and hourly data for 90. A backfill reaching further back returns nothing, and clicks that fall out of the window cannot be recovered later. If you need history, start extracting now.
- Search placements only. Microsoft leaves clicks on the Microsoft Audience Network out of this report, including the audience placements of Performance Max campaigns, so its click totals can be lower than in other Bing Ads reports.
- Leave Ad Group ID out to keep Performance Max clicks. When Ad Group ID is selected, Microsoft returns no Performance Max clicks. Those clicks carry Asset Group ID instead.
- Daily or hourly only. Microsoft does not aggregate this report, and weekly or monthly periods would replace each click's date with the start of the period, so they are not offered.
- Your site has to capture msclkid. The report returns Microsoft's side of the click. To join it to your leads, MSCLKID auto-tagging must be on in Microsoft Advertising, and your site or CRM must store the msclkid URL parameter.
- Some accounts may not have the report yet. If Microsoft has not enabled it on an account, the extraction fails with a message saying so. Contact your Microsoft Advertising representative to enable it.