Field change Unity Ads Rolled out

Payer metrics for the 0 to 28-day post-install windows and the Unity App ID are now available on the Unity Ads Acquisitions report.

Updated: October 8, 2026
Affected: Acquisitions report
What to do: No action required. Add the new fields to an Acquisitions extraction to start collecting them; existing extractions are unaffected. Select App ID as well, or Unity App ID stays empty.

Unity added payer metrics and a new app identifier to its Advertising Statistics API v2. Improvado now ingests both on the Acquisitions report.

The new fields

D0 Payer, D1 Payer, D3 Payer, D7 Payer, D14 Payer, D21 Payer and D28 Payer: the number of users who made a payment within 0, 1, 3, 7, 14, 21 or 28 days after install.
Unity App ID: the app's identifier in the new Unity Dashboard. Unity returns it together with App ID and App Name, so it is filled only when the extraction includes App ID.

Payer rate and cost per payer

Unity also lists payer rate and cost per payer. Both are ratios of fields you can already extract, so the connector does not load them separately: payer rate is Payer divided by Installs, and cost per payer is Spend divided by Payer, for the same day window.

Older dates

Unity added the payer metrics in June 2026. For earlier install dates the API can return 0 for the Payer fields even when Unique Purchasers is above zero.

Nothing else changed

This is purely additive. Existing Acquisitions extractions keep working unchanged, and no historical data is rewritten.