Field change Quora Ads Rolled out

A new metric, "Leads Generated", is now available on the Ads, Ads Click 28 Days and Ads View 1 Day reports. It counts the leads submitted through Quora Lead Gen Forms.

Updated: October 15, 2026
Affected: Ads Ads Click 28 Days Ads View 1 Day
What to do: No action required. Add Leads Generated to an Ads, Ads Click 28 Days or Ads View 1 Day extraction to start collecting it; existing extractions are unaffected until you add the field.

The Quora Ads API reports the number of leads collected through Lead Gen Forms, the lead forms advertisers attach to their ads on Quora. Improvado's Quora Ads connector now ingests it as leadsGenerated, so a new Leads Generated metric is available on the Ads, Ads Click 28 Days and Ads View 1 Day reports.

What's new

Leads Generated: the number of leads submitted through Quora Lead Gen Forms, per ad and day.

Good to know

Leads Generated is separate from Generate Lead Conversion, which counts Generate Lead events tracked by the Quora Pixel.
The value is the same on all three reports: the attribution window applies to conversions, not to Lead Gen Form leads.
The metric has data only for ads that use a Lead Gen Form; other ads report 0.

Nothing else changed

This is purely additive. No existing field was renamed, removed or recalculated, and existing extractions keep working unchanged.