A new Marketing Ads Attributed Leads report delivers ServiceTitan's leads one row at a time, covering every tracked call, web booking, web lead form and manually booked job, with the campaign, ad group, keyword and UTM parameters behind it and the customer and job it produced.

Updated: September 28, 2026
Affected: Marketing Ads Attributed Leads
What to do: No action required. The report needs the Marketing Pro package on the ServiceTitan tenant, and it extracts one day at a time; note that it carries customer names and phone numbers.

Improvado now offers Marketing Ads Attributed Leads on the ServiceTitan connector, alongside Marketing Ads Performance. Where that report aggregates metrics per campaign, ad group or keyword, this one gives you the individual leads behind those numbers.

What you get

One row per lead, with its exact timestamp and its type: tracked call, web booking, web lead form, or a job booked manually.
The attribution behind it - campaign, ad group and keyword, the UTM source, medium and campaign, the landing page and referrer, and the advertising click id where one was carried.
What the lead became - the customer and the job, so lead-to-job conversion can be measured per campaign without leaving your warehouse.
Call, booking and form detail - call duration, source and tracking number, lead form number, status and notes, each populated for its own lead type.

Three things to know

It contains personal data. Customer names, caller numbers, tracking numbers and lead-form notes are part of the report and are marked as such in the field list. Treat the destination table accordingly.
Daily periods only, up to 5,000 leads a day. ServiceTitan serves this endpoint in limited pages, so Improvado extracts it a day at a time; weekly and monthly periods are not offered here, unlike the performance report. A day with more leads than that stops with a message rather than returning a partial report.
The day is ServiceTitan's own. ServiceTitan assigns each lead to a day itself, and the lead's timestamp, in UTC, can fall a few hours past that day, so an evening lead often carries the next UTC date while still belonging to the day the report puts it in. Group by the report's Date column rather than by the timestamp.

Requires Marketing Pro

Like the performance report, this one is part of ServiceTitan's Marketing Pro package, which ServiceTitan grants per tenant. On a tenant without it the extraction stops with a message naming the package rather than returning an empty report.