Two video creative fields are now available from the Viant Trafficking API — Video Duration and Video Bit Rate have been added to the Creatives report.

Viant DSP's Trafficking API /creative endpoint returns video encoding attributes that Improvado did not previously ingest. Both have been added to the Creatives report.

The new fields

• Video Duration — the length of the video creative, in seconds
• Video Bit Rate — the encoding bit rate of the video creative

Only video creatives carry them

Viant returns these attributes only for video creatives. For display, native and audio creatives the two columns stay empty — that is the API behaving normally, not a sync problem. The columns begin to populate on the next extraction.

Nothing else changed

This is purely additive. No existing field was renamed, removed or re-measured, and no historical data is rewritten — the two new fields simply become available for selection on the Creatives report.