Deprecation Facebook Pages Rolled out

Meta has deprecated several Facebook Pages and Post Insights metrics across the Graph API.

Deadline: June 15, 2026
Affected: Page Insights reports Post Insights reports
What to do: No action required — the change was handled automatically. After June 15, 2026 the deprecated metrics stop collecting new data; historical data already extracted remains available in Improvado. Replacement metrics are used where Meta provides them.

This is the durable record of a Meta platform change to Facebook Pages reporting — the same information sent in the Technical Update email.

What changed

Effective June 15, 2026, Meta deprecated several Facebook Pages and Post Insights metrics across the Graph API. After this date, affected reports no longer include the deprecated metrics and no new data is retrieved for them; historical data previously extracted remains available in Improvado.

Affected reports

Page Insights: Page, Page 28 Days, Page Weekly, Page Insights
Post Insights: Post, Post Incremental, Published Post, Post Insights Lifetime, Post Insights Lifetime Incremental

Deprecated metrics (examples)

Unique reach and unique video-view metrics, including Page Reach, Paid Reach, Viral Reach, Nonviral Reach, Page Posts Impressions (and their unique variants), and Page/Post Video Views Unique.

Replacement metrics

Page Insights → Page Reach (page_impressions_unique) is replaced by page_total_media_view_unique.
Post Insights Lifetime → Total Reach (post_impressions_unique) is replaced by post_total_media_view_unique.

Other deprecated unique-reach and unique-video-view metrics do not have replacements.

Impact on your data

Existing Facebook extractions continue running without interruption.
Historical data remains available.
New values for deprecated metrics are no longer collected after June 15, 2026.
Replacement metrics can be used going forward where available.