Field change Rolled out
Organic Reach is now available in all six Later Influence performance reports, Paid Reach in Instance Performance, and Followers At Post Date in Post Performance.
- Updated
- October 12, 2026
- Affected
- Instance Performance Instance Performance Over Time Campaign Performance Network Performance Influencer Performance Post Performance
- What to do
- No action required. The new fields are available for selection in the listed reports and populate on the next extraction; existing reports are unaffected.
The Later Reporting API v2 added three reach and audience metrics. Improvado now extracts all three, and you can select them like any other field.
The new fields
- Organic Reach — reach from organic (non-paid) distribution. Added to all six performance reports.
- Paid Reach — reach from paid amplification. Newly added to Instance Performance; the other performance reports already had it.
- Followers At Post Date — the creator's follower count when the post was published. Added to Post Performance.
Some values arrive empty
Later does not return a reach value for every row. Paid Reach in particular can be empty for a post even when it has paid impressions. When Later sends no value, the field stays empty in Improvado; it does not mean the sync failed.
Nothing else changed
This change only adds fields. No existing field was renamed, removed or re-measured, and no historical data is rewritten.