Improvado Connector Updates https://improvado.io/product-updates/connectors Upcoming and recent upstream connector API changes across marketing data sources — deadlines, affected connectors, and required actions. Improvado: Five new data sources are now available to connect in Improvado — Sentry, Patient Prism, Redash, Google Tag Manager, and Bitly. https://improvado.io/product-updates/connectors/new-data-sources-2026-07 https://improvado.io/product-updates/connectors/new-data-sources-2026-07 Fri, 31 Jul 2026 00:00:00 GMT No action required. The new data sources are available to connect when you set up a new extraction in Improvado. Amazon Marketing Cloud: Amazon Marketing Cloud is updating its API (endpoint and authentication changes) and deprecating the older version used for data extraction; connections will move to the supported version before the cutoff. https://improvado.io/product-updates/connectors/amazon-marketing-cloud-api-sunset https://improvado.io/product-updates/connectors/amazon-marketing-cloud-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2027-06-01. Improvado is migrating affected Amazon Marketing Cloud connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection. Apple Search Ads: Apple Search Ads is deprecating a Campaign Management API version used for data extraction; connections will move to the supported version before the cutoff. https://improvado.io/product-updates/connectors/apple-search-ads-api-sunset https://improvado.io/product-updates/connectors/apple-search-ads-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-12-26. Improvado is migrating affected Apple Search Ads connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection. Bing Ads: Microsoft Advertising (Bing Ads) is deprecating its legacy SOAP API and moving to the REST API; connections will move to the supported REST API before the cutoff. https://improvado.io/product-updates/connectors/bing-ads-api-sunset https://improvado.io/product-updates/connectors/bing-ads-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-12-31. Improvado is migrating affected Bing Ads connections to the supported REST API before the cutoff. No action is required unless we contact you to reauthorize a connection. Criteo: Criteo is retiring API version 2025-10; connections must move to the next supported version before it is switched off. https://improvado.io/product-updates/connectors/criteo-api-2025-10-sunset https://improvado.io/product-updates/connectors/criteo-api-2025-10-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-09-27. Improvado is migrating all Criteo connections to the supported API version ahead of the deadline. No action is needed on your side unless we reach out about a connection that needs reauthorization. Emarsys: Emarsys is deprecating an older API/authentication version used for data extraction; connections will move to the supported version before the cutoff. https://improvado.io/product-updates/connectors/emarsys-api-sunset https://improvado.io/product-updates/connectors/emarsys-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-11-30. Improvado is migrating affected Emarsys connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection. Google Ad Manager: Google is deprecating the legacy Google Ad Manager API version used for data extraction; connections are moving to the supported Ad Manager API before the cutoff. https://improvado.io/product-updates/connectors/google-ad-manager-api-sunset https://improvado.io/product-updates/connectors/google-ad-manager-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-07-31. Improvado is migrating affected Google Ad Manager connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection. Klaviyo: Klaviyo is deprecating an older revision of its date-versioned API used for data extraction; connections will move to the supported revision before the cutoff. https://improvado.io/product-updates/connectors/klaviyo-api-sunset https://improvado.io/product-updates/connectors/klaviyo-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-09-15. Improvado is migrating affected Klaviyo connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection. Salesforce: Salesforce is retiring older API versions used for data extraction; connections will move to a supported API version before the cutoff. https://improvado.io/product-updates/connectors/salesforce-api-sunset https://improvado.io/product-updates/connectors/salesforce-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-09-11. Improvado is migrating affected Salesforce connections to a supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection. The Trade Desk: The Trade Desk is deprecating an API version used for data extraction; connections will move to the supported version before the cutoff. https://improvado.io/product-updates/connectors/the-trade-desk-api-sunset https://improvado.io/product-updates/connectors/the-trade-desk-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-08-03. Improvado is migrating affected The Trade Desk connections to the supported API version before the cutoff. No action is required unless we contact you to reauthorize a connection. Zendesk: Zendesk is deprecating a current API version used for data extraction; connections will be upgraded to the replacement version before the cutoff. https://improvado.io/product-updates/connectors/zendesk-api-sunset https://improvado.io/product-updates/connectors/zendesk-api-sunset Fri, 24 Jul 2026 00:00:00 GMT Deadline: 2026-10-27. Improvado will upgrade affected Zendesk connections before the cutoff. No action is required unless we contact you to reauthorize a connection. Facebook Ads: Meta is making several Facebook Ads reporting breakdowns opt-in per ad account; reports that rely on them may return empty until the breakdown is enabled in Meta Ads Manager. https://improvado.io/product-updates/connectors/facebook-ads-breakdowns-opt-in https://improvado.io/product-updates/connectors/facebook-ads-breakdowns-opt-in Tue, 21 Jul 2026 00:00:00 GMT Deadline: 2026-08-06. Action required. Enable the affected breakdowns for each ad account in Meta Ads Manager (account-admin access needed). Once enabled, Improvado picks up the data automatically — no change is needed on the Improvado side. Google Ads: Google Ads has added new fields to its reporting API; they are now available for extraction in Improvado. https://improvado.io/product-updates/connectors/google-ads-new-fields https://improvado.io/product-updates/connectors/google-ads-new-fields Mon, 20 Jul 2026 00:00:00 GMT No action required. The new fields are available to add to your Google Ads extractions; existing reports are unaffected. X Ads: X finalized its Analytics API changes and permanently removed the capabilities behind 8 X Ads report types, which no longer return data; Improvado automatically paused affected extracts and offers supported alternatives. https://improvado.io/product-updates/connectors/x-ads-report-types-deprecation https://improvado.io/product-updates/connectors/x-ads-report-types-deprecation Tue, 14 Jul 2026 00:00:00 GMT Deadline: 2026-07-17. Recreate any extracts that used the deprecated report types using the supported alternatives — the new Organic Entity Lifetime report or the Analytics report with flexible dimension settings. Improvado automatically paused the deprecated extracts by July 17, 2026 to prevent empty updates. Walmart Connect: Walmart deprecated its 3-, 14-, and 30-day Brand, Direct, and Related Attributed Sales metrics and replaced them with Advertised SKU Sales and Other SKU Sales; Improvado applied the required API updates automatically. https://improvado.io/product-updates/connectors/walmart-connect-metrics-deprecation https://improvado.io/product-updates/connectors/walmart-connect-metrics-deprecation Wed, 08 Jul 2026 00:00:00 GMT Deadline: 2026-07-15. No action is required to keep your Improvado extraction running — the replacement metrics were applied automatically before the deprecation. If your own reports or dashboards reference the old attributed-sales metrics, update them to use the new metrics and their revised calculation. Improvado: Five new data sources are now available to connect in Improvado — Microsoft Outlook, Hootsuite, Ascend, TrafficJunky, and RichAds. https://improvado.io/product-updates/connectors/new-data-sources-2026-06 https://improvado.io/product-updates/connectors/new-data-sources-2026-06 Tue, 30 Jun 2026 00:00:00 GMT No action required. The new data sources are available to connect when you set up a new extraction in Improvado. Google Universal Analytics: Google has fully removed the Universal Analytics APIs, so Universal Analytics connections can no longer retrieve data; historical data already in Improvado remains available. https://improvado.io/product-updates/connectors/google-universal-analytics-removal https://improvado.io/product-updates/connectors/google-universal-analytics-removal Tue, 16 Jun 2026 00:00:00 GMT No action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available. Facebook Pages: Meta has deprecated several Facebook Pages and Post Insights metrics across the Graph API. https://improvado.io/product-updates/connectors/facebook-pages-metrics-deprecation https://improvado.io/product-updates/connectors/facebook-pages-metrics-deprecation Thu, 11 Jun 2026 00:00:00 GMT Deadline: 2026-06-15. No action required — the change was handled automatically. After June 15, 2026 the deprecated metrics stop collecting new data; historical data already extracted remains available in Improvado. Replacement metrics are used where Meta provides them.