Propeller Ads Statistics: new Direction, VAT and Spent With VAT fields
- Updated
- September 24, 2026
- Affected
- Statistics Report
- What to do
- No action required. Add the new fields to a Statistics Report extraction to start collecting them. They populate only when PropellerAds returns them for your account.
PropellerAds documents three fields in its v5 statistics API that Improvado did not collect before. Improvado now ingests them, so they are available on the Statistics Report.
The new fields
-
Direction — the PropellerAds traffic direction the statistics belong to, for
example
nativeads - VAT — the value-added tax amount charged on the spend
- Spent With VAT — the spend including VAT
Expect these columns to be empty for many accounts
PropellerAds marks all three fields as optional and does not send them for every account. VAT and Spent With VAT apply only to accounts that PropellerAds charges VAT on. Where the API does not send a field, its column stays empty. That is the API behaving normally, not a sync problem, and the column starts to populate on the next extraction once PropellerAds returns the field.
Nothing else changed
This is purely additive. No existing field was renamed, removed or recalculated, the request Improvado sends to PropellerAds is unchanged, and no historical data is rewritten.