New report type Ready in Improvado
Bing Ads: new Audiences Entity report with every audience list, its sizes and its rules
- Updated
- November 9, 2026
- Affected
- Audiences Entity
- What to do
- Available now. The Audiences Entity report appears in your Bing Ads extract templates - create an extract on it to list the audiences each account can use. Nothing changes for your existing Bing Ads reports.
Bing Ads now has an entity report for audiences. Each row is one audience the account can use, whether it belongs to the account or to the whole customer: customer lists, remarketing, similar, combined, impression-based, product, custom, custom segment and AI prompt audiences, and Microsoft's in-market segments.
What the report carries
- The audience. Audience ID, name, description, type, and whether it belongs to the account or to the customer.
- Size. Active members on the Search network and on the Microsoft Audience Network, and how many days the audience looks back for matching actions.
- Definition. The rule and UET tag of a remarketing list, the source list of a similar audience, the combination rules of a combined list, the campaigns or ad groups of an impression-based list, the catalogs of a custom segment and the prompt of an AI prompt audience.
- Use and sharing. The campaign types that can use the audience and the accounts it is shared with.
Things to know
- In-market segments are Microsoft's catalog. They are the same for every account and add over a thousand rows to each. Filter on Audience Type to leave them out.
- System lists are not included. Microsoft's API does not return the auto-generated All Visitors, All Converters and Smart Remarketing Lists.
- Sizes can be empty. Microsoft reports no size for some audiences, for example lists that are new or too small.
- Audience members are not included. The report lists audiences, not people.