New report type Rolled out
A new Netflix report extracts DoubleVerify's verification data for ads running on Netflix - monitored, measured, viewable and completed impressions, fraud/SIVT and audibility - by Netflix account, campaign, line item and creative.
- Updated
- October 2, 2026
- Affected
- Netflix
- What to do
- No action required for existing reports. Add the Netflix report to your DoubleVerify extraction to start receiving Netflix data. The report returns rows only for Netflix campaigns that DoubleVerify measures for the account your API token belongs to.
DoubleVerify reports on Netflix separately from the open web and the other platforms, the same way it does for Meta, YouTube or TikTok, so that data was not reachable through the DoubleVerify connector until now. The connector now offers a Netflix report next to the Standard, Meta, YouTube, TikTok, Reddit and Snapchat reports, with the same daily schedule and time zone setting.
What you get
- Netflix hierarchy. Account, campaign, line item and creative - IDs and names as defined by Netflix - plus the placement type and device delivery type.
- DoubleVerify attributes. Advertiser, brand, brand market and region, media type and traffic validity.
- Verification metrics. Monitored ads; eligible, measured and viewable impressions; completed impressions and quartile completions; fraud/SIVT incidents and fraud/SIVT-free ads; authentic ads; audibility; and the GroupM and PMX standard metrics.
The report carries count metrics only. DoubleVerify's percentage metrics, such as viewable rate, are not included. DoubleVerify's Netflix reporting has no placement name, app or app bundle fields; the line item and the placement type are the closest equivalents.