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Deprecation Google Universal Analytics Rolled out

Google has fully removed the Universal Analytics APIs, so Universal Analytics connections can no longer retrieve data; historical data already in Improvado remains available.

Updated
June 16, 2026
Affected
All Universal Analytics report types
What to do
No action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available.

Google sunset Universal Analytics (UA) on July 1, 2024 and stopped processing new data then. As of June 2026, Google has fully removed the Universal Analytics APIs.

Impact

  • No data can be retrieved from Universal Analytics.
  • Universal Analytics connectors and extraction orders are being removed, as they no longer function.
  • Historical UA data already loaded into Improvado remains available and queryable.
  • Universal Analytics cannot be restored, reconnected, or reauthorized — this is a permanent change on Google's side.

What to do

Continue your analytics reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source.