Deprecation Google Universal Analytics Ready in Improvado

Google removed the Universal Analytics APIs; data already in Improvado stays

Updated: June 16, 2026
Affected: All Universal Analytics report types
What to do: No action required. Universal Analytics cannot be restored or reconnected — continue reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source. Historical UA data already loaded into Improvado remains available.

Google sunset Universal Analytics (UA) on July 1, 2024 and stopped processing new data then. As of June 2026, Google has fully removed the Universal Analytics APIs.

Impact

No data can be retrieved from Universal Analytics.
Universal Analytics connectors and extraction orders are being removed, as they no longer function.
Historical UA data already loaded into Improvado remains available and queryable.
Universal Analytics cannot be restored, reconnected, or reauthorized — this is a permanent change on Google's side.

What to do

Continue your analytics reporting via Google Analytics 4 (GA4), the supported replacement, available as a separate data source.