Yahoo DSP General: Video Ad Placement (IAB) replaces Video Ad Placement, new Weighted Conversions

On August 25, 2025 Yahoo DSP replaced its Video Ad Placement reporting dimension with Video Ad Placement (IAB), which classifies placements under the IAB video placement guidelines. On September 1, 2025 it added the Weighted Conversions metric. Improvado's Yahoo DSP connector now ingests both: the new fields are available on the General report, and the legacy dimension is deprecated.

What's new

• Video Ad Placement (IAB): the type of video ad placement, one of Instream, Accompanying Content, No Content/Standalone, Interstitial or Unknown. Video Ad Placement (IAB) ID holds the matching numeric ID.
• Weighted Conversions: conversions weighted by the weights assigned to a line's conversion rules for weighted CPA. Lines without conversion rule weights report 0.

Deprecated: Video Ad Placement

Since August 25, 2025 Yahoo DSP returns Unknown for the legacy Video Ad Placement on every row, and its reporting data reaches back 13 months, so the field no longer carries real values. Use Video Ad Placement (IAB) instead. The legacy field is removed from extractions that still include it.

What you need to do

Existing extractions keep their current fields: new fields are not added to them automatically. To collect the new fields, add them to a General extraction.

Good to know

• Yahoo DSP returns at most 500,000 rows for a report that includes Weighted Conversions. To pull more, contact your Yahoo account manager.
• Yahoo DSP also added Weighted CPA, which equals Advertiser Spending divided by Weighted Conversions. Improvado does not add it as a separate field; calculate it from those two fields.