A new Catalog Products report extracts TikTok Catalog Ads performance per catalog product - product impressions, product clicks, purchases and other conversion events - by day, optionally split by campaign, ad group or ad.

TikTok returns Catalog Ads performance per catalog product only in its asynchronous reports, so product-level results were not reachable through the TikTok Ads connector until now. The new Catalog Products report delivers them daily, per product.

What you get

• Product grain. Choose SKU ID for the catalog SKU, with its product name and image, or Catalog product ID for TikTok's product grouping. Rows are split by day, ad account and catalog; the catalog name and the account currency are available as fields.
• Optional split. Add the campaign, ad group or ad - IDs and names - to see which ads drove each product. The most granular level you select sets the report level.
• Metrics. Product impressions and product clicks (destination); purchases, adds to cart, checkouts and content views with their values, for website and app; website page views; conversions, and click-through and view-through conversions and purchases.

What to expect

• At the TikTok product grain, TikTok does not return product names or images.
• TikTok keeps attributing purchases and other conversions for several days after the event date; the lookback window refreshes recent days on every run.
• Large accounts produce millions of rows per week. Improvado requests them in shorter date windows automatically, so the first load of a large account takes longer.