Improvado
Esc

Start typing to search.

Improvado
Sign In
Deprecation X Ads Rolled out

X finalized its Analytics API changes and permanently removed the capabilities behind 8 X Ads report types, which no longer return data; Improvado automatically paused affected extracts and offers supported alternatives.

Deadline
July 17, 2026
Affected
Organic Tweets reports Ad-level & conversion reports
What to do
Recreate any extracts that used the deprecated report types using the supported alternatives — the new Organic Entity Lifetime report or the Analytics report with flexible dimension settings. Improvado automatically paused the deprecated extracts by July 17, 2026 to prevent empty updates.

X has finalized the Analytics API changes rolled out over recent months and permanently removed the capabilities that 8 X Ads report types depended on. Those report types no longer return data.

Deprecated report types

  • Organic Tweets, Organic Tweets v2, Organic Tweets Extended
  • Promoted Tweets with Conversions, Conversions
  • Media Creative Stat
  • Campaign Device, Line Items Device

Supported alternatives

  • Organic Entity Lifetime (new) — organic post and video performance in a single report; refreshed for posts published within the last 30 days.
  • Analytics with flexible dimension settings — covers all fields currently supported by the X Ads API.

Improvado automatically paused extracts using the deprecated report types by July 17, 2026. Recreate the extracts you still need using the alternatives above.