New reporting fields from the Search Ads 360 Reporting API are being added to the connector — a gross profit metric and a set of additional URL fields.

Google has added new reporting fields to the Search Ads 360 Reporting API. Improvado is adding them to the Search Ads 360 connector so you can include them in your extractions.

What's new

• Gross profit — the revenue from products sold attributed to your ads, minus the cost of the goods sold. Available on accounts with cart data.
• Final mobile URLs — on ads, on keywords and other criteria, and on assets.
• Tracking URL templates — on ads and ad groups.
• URL custom parameters — on keywords and other criteria, and on assets.
• Final URL suffixes — on ads, ad groups, and assets.

Where they'll appear

• Ad group ads reports
• Ad groups reports
• Keywords / ad group criteria reports
• Demographics & audience reports
• Assets reports
• Campaign & shopping performance reports
• Customer / account reports

These are additive changes. Nothing in your existing reports changes, and no action is required — once the fields are released you can add them to your extractions as needed.