Field change Ready in Improvado
Search Ads 360: new gross profit metric and URL fields
- Updated
- September 15, 2026
- Affected
- Ad group ads reports Ad groups reports Keywords / ad group criteria reports Demographics & audience reports Assets reports Campaign & shopping performance reports Customer / account reports
- What to do
- No action required. Improvado has added the new fields to the Search Ads 360 connector; you can now add them to your Search Ads 360 extractions as needed. Existing reports are unaffected.
Google has added new reporting fields to the Search Ads 360 Reporting API. Improvado is adding them to the Search Ads 360 connector so you can include them in your extractions.
What's new
- Gross profit — the revenue from products sold attributed to your ads, minus the cost of the goods sold. Available on accounts with cart data.
- Final mobile URLs — on ads, on keywords and other criteria, and on assets.
- Tracking URL templates — on ads and ad groups.
- URL custom parameters — on keywords and other criteria, and on assets.
- Final URL suffixes — on ads, ad groups, and assets.
Where they'll appear
- Ad group ads reports
- Ad groups reports
- Keywords / ad group criteria reports
- Demographics & audience reports
- Assets reports
- Campaign & shopping performance reports
- Customer / account reports
These are additive changes. Nothing in your existing reports changes, and no action is required — the fields are now available, so you can add them to your extractions as needed.