Documentation

Monthly update

April 2026

New API integrations ๐Ÿงฉ

We have added several new data sources with the following report types:

Nativo

  • Direct Campaigns
  • Preferred Campaigns
  • Marketplace Campaigns
  • Campaigns Entity
  • Ads Entity
  • Advertisers Entity
  • Inventory
  • Demand
  • Auction

Wrike

  • Tasks
  • Workflows
  • Folders
  • Contacts
  • Comments
  • Timelogs
  • Spaces
  • Custom Fields

Triple Whale
Microsoft SQL Server - Flat Data

Improvado MCP

Improvado MCP โ€” Connect Your AI Agent to Your Marketing Data

April 8, 2026

Connect any MCP-compatible AI agent (Claude, Cursor, Windsurf) to your Improvado platform through one secure connection. Access 500+ connectors, 46,000+ unified metrics, and 84 tools โ€” ask questions in plain language and get real-time results. Uses OAuth with your existing Improvado credentials, no separate API keys needed. Setup takes under five minutes.

improvado
Improvado MCP What Is Improvado MCP
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improvado
Model Context Protocol
Your AI agent, connected to every marketing platform
๐Ÿ—

MCP is the open standard for AI โ†” external tools โ€” built by Anthropic, adopted by OpenAI & Google.

๐Ÿ”Œ

Improvado MCP = 500+ ad platforms, governed data, real-time analytics in one secure connection.

๐Ÿ’ฌ

Works via Improvado AI Agent (zero setup) or any MCP client โ€” Claude, Cursor, Gemini, and more.

โšก

Real numbers, not estimates. Ask a question, get a verified answer in under 10 seconds.

AI Agent
MCP
Google Ads
Meta
LinkedIn
TikTok
Snowflake
BigQuery
Salesforce
HubSpot
500+
Ad platforms
<10s
Query to answer
84
MCP tools
0
Credentials exposed

What It Can Do

84 tools across the full marketing cycle

One protocol. Every action type a marketing team needs โ€” in a single governed session.

๐Ÿ”

Query & Analyze

SQL against ClickHouse, BigQuery, Snowflake + auto charts and visualizations

12 tools
๐Ÿš€

Launch & Manage

Create extracts, manage ETL pipelines across 500+ connectors, configure data loads

24 tools
๐Ÿ›ก๏ธ

Govern

250+ MDG rules for naming conventions, budget controls, and data quality monitoring

18 tools
๐Ÿ““

AI Recipes

Composable SQL/Python analysis notebooks with automated execution and version history

14 tools
๐Ÿ”’

Secure by Design

15-min OAuth sessions, zero credential exposure โ€” SOC 2 Type II ยท GDPR ยท HIPAA

16 tools

Why It Matters

From fragmented tools to closed-loop execution
30 hrssaved per week on manual data aggregation
1security review unlocks all 84 tools โ€” no per-platform IAM
3data layers in 1 session โ€” live data, 90-day history, your warehouse
0credentials exposed โ€” tokens never appear in any LLM context

Connect in under 5 minutes. One OAuth flow. No engineering required.

$ claude mcp add improvado https://report.improvado.io/.../mcp-customer/v1/invoke

Get Started โ†’

Check the documentation โ†’

Data Extraction

Data Preview for Extractions

April 6, 2026

You can now preview a sample of your data directly in the extraction setup โ€” before committing to a full sync. See exactly which fields and values will be extracted, catch configuration issues early, and set up extractions with confidence.

How it works

  • On Step 3 of the extraction flow, click the Preview button to fetch a live data sample
  • Improvado runs a lightweight extraction against your connected account and returns up to 100 rows of today's data
  • The preview table shows all selected fields โ€” including dynamic and custom CRM fields โ€” so you know exactly what you'll get

Key highlights

  • Available for most report types โ€” covers the majority of connectors with synchronous API-based reports
  • Dynamic CRM fields supported โ€” custom Salesforce, Dynamics 365, and other CRM fields appear automatically in the preview
  • Fast and safe โ€” preview runs with a 2-minute timeout and doesn't affect your production extractions
  • Smart account sampling โ€” Improvado checks up to 5 accounts and returns the first non-empty result

Why it matters

No more blind extractions. Validate field mappings, check data availability, and verify custom settings โ€” all before a single row hits your destination.

Check the documentation โ†’

Notification Center

Webhooks: Automated Event Notifications

April 6, 2026

You can now register webhook endpoints to receive automated HTTP notifications whenever events occur in your Improvado workspace โ€” no more polling the API to check for updates.

How it works

  • Navigate to Settings โ†’ Notification Center โ†’ Webhooks and add your server URL
  • Choose which events to subscribe to โ€” from connection changes and extraction updates to load completions and user actions
  • Verify your endpoint using a simple challenge-response handshake, and start receiving events automatically

Key highlights

  • 80+ event types across accounts, connections, extractions, loads, transformations, data tables, users, and recipes
  • Secure verification โ€” Improvado validates endpoint ownership via a challenge-response mechanism before delivering any events
  • Signing secret โ€” each webhook includes a unique secret so your server can authenticate that requests are genuinely from Improvado
  • Flexible subscriptions โ€” add or remove event types at any time without re-creating the webhook

Check the documentation โ†’

AI Agent

Apply Naming Convention via AI Agent

April 1, 2026

Apply your Naming Convention to any transformation recipe through a guided AI Agent flow. The Agent identifies the right taxonomy table, recommends dimensions to standardize, and configures the join automatically โ€” no manual setup required.

Check the documentation โ†’

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