Documentation

Monthly update

October 2025

New API integrations 🧩

We have added 2 new data sources with the following report types:

Cvent

  • Report Accounts report type
  • Events report type

Unity Ads

  • Acquisitions Report free-form report type
  • Report Accounts report type
Data Transformation

Custom Recipe Template

October 10, 2025

Custom Recipe Templates make it easy to turn any existing custom recipe into a reusable template. This allows teams to standardize workflows, maintain consistency, and deploy tested setups across multiple workspaces with a single click.

Data Transformation
Data Extraction

Automated Recipes

October 10, 2025

Automated Recipes introduce a new way to build and manage data workflows that configure themselves.

Unlike standard recipes, Automated Recipes automatically handle extract setup, data source connections, and dependencies - allowing you to create complete, production-ready workflows in just a few steps. Once created, your recipe automatically extracts and transforms data according to your configuration - keeping your workflows up-to-date without ongoing maintenance.

Marketing Data Governance

Refreshed Marketing Data Governance

October 2, 2025

The Refreshed Improvado Data Governance solution introduces a more intelligent, automated approach to monitoring and maintaining marketing data quality. Powered by AI, it strengthens taxonomy compliance, enhances data accuracy, and ensures brand safety — giving teams greater confidence in the integrity of their data and decisions.

Marketing Data Governance

CSV Import for Naming Data

October 2, 2025

The new Import Data via CSV feature allows you to update large volumes of naming data — such as IDs, assets, creatives, or other taxonomy elements — in bulk, directly from a CSV file. This makes it easier to maintain and refresh existing taxonomy data without manual editing.

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