AI Assistant New Features ✨
- We have moved to a new powerful model that has shown a two-fold increase in the speed of operation.
- Released the Company Rules feature, where companies can describe their unique rules, definitions, designations, and the AI Assistant will execute them. You can learn more in the article.
Launched a new Interpret Results feature
This feature allows for the analysis of SQL execution results and gaining insights from the data.

Updated the TableChooser
Now, when selecting tables, all necessary meta-information is available: table descriptions, date of last update, table name, and its designation.

Run Extraction & Run Load buttons
🎉 Now you can start Extraction and Load Orderswith the selected date range!
🎯 The new Run Extraction and Run Load buttons are available in:
- Extraction/Load Orders list in Data Table
- Extraction/Load Order Details page

MCDM Updates
- You can now customize mapping separately for each workspace using the new workspace_id column in the custom mapping spreadsheet. Learn more here.
New API integrations 🧩
We have added 5 new data sources with the following report types:
Adobe Workfront
- Entity Owners report type
- Entity Users report type
- Entity Projects report type
TikTok Organic
- Videos Lifetime Incremental report type
- Profiles Lifetime Incremental report type
- Profiles report type
Sistrix
- Project Visibility Weekly report type
- Keywords Domain SEO Last Week report type
- Project Ranking Last Week report type
ProxyClick
- Users report type
- Visits report type
- Entity Visitors report type
DoubleVerify
- Brand Media Campaigns report type
Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.
API changes ⚙️
Criteo
We have upgraded our Criteo API to v2023-07.
For more information, see Criteo API documentation.
New Report Types 📊
The following report types are available starting this month:
Google Ads
- Video Ads Device Conversions report type
AppsFlyer
- Geo Daily report type
Amazon Advertising DSP
- Technology report type
Google Universal Analytics
- UTM Transaction Performance report type
StackAdapt
- Conversion Tracker report type