October 2023

AI Assistant New Features ✨

• We have moved to a new powerful model that has shown a two-fold increase in the speed of operation.
• Released the Company Rules feature, where companies can describe their unique rules, definitions, designations, and the AI Assistant will execute them. You can learn more in the article.

Launched a new Interpret Results feature

This feature allows for the analysis of SQL execution results and gaining insights from the data.

Updated the TableChooser

Now, when selecting tables, all necessary meta-information is available: table descriptions, date of last update, table name, and its designation.

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Run Extraction & Run Load buttons

🎉 Now you can start Extraction and Load Orderswith the selected date range!

🎯 The new Run Extraction and Run Load buttons are available in:

• Extraction/Load Orders list in Data Table
• Extraction/Load Order Details page

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MCDM Updates

• You can now customize mapping separately for each workspace using the new workspace_id column in the custom mapping spreadsheet. Learn more in the Build Transformation documentation.

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New API integrations 🧩

We have added 5 new data sources with the following report types:

Adobe Workfront

• Entity Owners report type
• Entity Users report type
• Entity Projects report type

TikTok Organic

• Videos Lifetime Incremental report type
• Profiles Lifetime Incremental report type
• Profiles report type

Sistrix

• Project Visibility Weekly report type
• Keywords Domain SEO Last Week report type
• Project Ranking Last Week report type

ProxyClick

• Users report type
• Visits report type
• Entity Visitors report type

DoubleVerify

• Brand Media Campaigns report type

Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

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API changes ⚙️

Criteo

We have upgraded our Criteo API to v2023-07.
For more information, see Criteo API documentation.

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New Report Types 📊

The following report types are available starting this month:

Google Ads

• Video Ads Device Conversions report type

AppsFlyer

• Geo Daily report type

Amazon Advertising DSP

• Technology report type

Google Universal Analytics

• UTM Transaction Performance report type

StackAdapt

• Conversion Tracker report type

Google Campaign Manager (by Advertiser)

• Creative Activity Placement Floodlight Variable Dimension report type