Mobile Analytics

Updated on

Oct 19, 2023

{% docs-informer info title="Important" %}

To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.

{% docs-informer-end %}


The Mobile Analytics Recipe is a powerful solution that combines data from marketing data sources (such as Branch, Kochava, Adjust API, AppsFlyer, and others) to create a comprehensive view of mobile marketing performance. This data model streamlines and standardizes mobile analytics data, enabling you to gain valuable insights and make informed decisions to optimize your marketing strategies.

Marketing value

The Mobile Analytics Recipe brings immense value by providing a unified and consolidated view of mobile marketing performance, enabling you to:

  • Analyze and measure your marketing efforts across multiple platforms.
  • Track user acquisition and engagement.
  • Optimize campaigns.
  • Make data-driven decisions to drive business growth.

With this comprehensive and standardized data model, you can maximize your mobile marketing ROI and enhance the effectiveness of their marketing strategies.

Technical Details

MCDM Data Dictionary


Schema information

Setup guide


No items found.


Troubleshooting guides

Check out troubleshooting guides for
Mobile Analytics


Frequently asked questions

No items found.
☶ On this page
Related articles
No items found.
No items found.


Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.