Connect & Extract
Transform & Model
Marketing Attribution
MCDM Recipes
Google Analytics 4

May 2023

Marketing Attribution Product Launch 🚀

See the true value of every marketing touchpoint. Connect all dots between marketing, sales, and finance data to calculate LTV, forecast ARR, optimize bidding strategies, and precisely measure the ROI of your campaigns.

We also developed new dashboards for B2C and B2B. Contact your Customer Success Manager for more details.

MCDM User Interface improvements 🎉

Production dashboards for your Recipes 📊

We’ve added Production Dashboards for MCDM Recipes. You can find Production Dashboards on Overview and Resources tabs of a Recipe.

If you want to have a link to your dashboard in UI - please contact your Customer Success Manager.

Data Extraction updates 🎉

Google Analytics 4 Migration Kit ⏩

We’ve created Migration Kit to easily combine your old UA and new GA4 data.

After the sunset of Google Universal Analytics, you can continue to use existing reports from UA with new data from GA4.
Our Google Analytics 4 Migration Kit allows you to:

  • Save time and eliminate the need to perform your own mapping from UA to GA4.
  • Ensure continuity by using existing reports from UA with new data from GA4
  • Mitigate downstream changes and continue to use existing dashboards with UA tables.
  • Preserve historical data by using account naming from both GA4 and UA, within the same table.

Make sure to contact your Customer Success Manager for more details.

MCDM updates

  • Two new Data Sources were added to Paid Ads Recipe: Taboola and Mountain

API changes ⚙️

The Trade Desk API

We have upgraded our The Trade Desk API to v3 (April 7, 2023).

For more information, see The Trade Desk API documentation.

LinkedIn Ads

We have upgraded our LinkedIn Ads API to v202304.

For more information, see LinkedIn Ads API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Search Ads 360

Google Campaign Manager (by Advertisers)

Google Ads

Google Ad Manager

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