May 2023

Connect & Extract

Transform & Model

Marketing Attribution

MCDM Recipes

Google Analytics 4

Marketing Attribution Product Launch 🚀

See the true value of every marketing touchpoint. Connect all dots between marketing, sales, and finance data to calculate LTV, forecast ARR, optimize bidding strategies, and precisely measure the ROI of your campaigns.

We also developed new dashboards for B2C and B2B. Contact your Customer Success Manager for more details.

Learn more about Marketing Attribution

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MCDM User Interface improvements 🎉

Production dashboards for your Recipes 📊

We’ve added Production Dashboards for MCDM Recipes. You can find Production Dashboards on Overview and Resources tabs of a Recipe.

If you want to have a link to your dashboard in UI - please contact your Customer Success Manager.

Learn more about the new type of Dashboards

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Data Extraction updates 🎉

Google Analytics 4 Migration Kit ⏩

We’ve created Migration Kit to easily combine your old UA and new GA4 data.

After the sunset of Google Universal Analytics, you can continue to use existing reports from UA with new data from GA4.
Our Google Analytics 4 Migration Kit allows you to:

Save time and eliminate the need to perform your own mapping from UA to GA4.
Ensure continuity by using existing reports from UA with new data from GA4
Mitigate downstream changes and continue to use existing dashboards with UA tables.
Preserve historical data by using account naming from both GA4 and UA, within the same table.

Make sure to contact your Customer Success Manager for more details.