Unity Ads lets publishers and advertisers reach their business goals by enabling them to drive revenue from their mobile games. It’s the ad monetization platform from Unity Technologies and it makes monetizing the entire player base of a game easier for game developers.

As such, developers can target the players who are most likely to try and buy a particular game. This gives developers the opportunity to increase the lifetime value of every player.

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Our Unity Ads connector is a marketing API integration that will connect your Unity Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Unity Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

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Benefits of Integration

• Unity ads is simple to set up and integrate ads directly in the Unity development platform. Even ads on other platforms can integrate with unity ads.

• It supports the ability to integrate any format into player gaming experiences.

• It allows publishers to scale their advertising strategies across a variety of ad sources, including Unity, Google, and over 75 other partners.

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Once you've set up the integration, our Unity Ads connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

By connecting Unity Ads to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

•   Go beyond the Unity Ads dashboards and ask any question you want about your advertising data.
•   Calculate your total spend across all of your campaigns.
•   Analyze how each of your campaigns have performed based on any parameter.
•   Combine data from your website, mobile app or servers with your Unity Ads data to analyze multi-step conversion paths.

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With Improvado you can ETL your data in your data warehouse or BI in minutes.
Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 200+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools;
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

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