Unity Ads Integration

Connect Unity Ads Data — Mobile Ad ROI Clarity

Gather impression, click, and revenue data from Unity Ads campaigns. Analyze mobile advertising performance in Snowflake or Mode Analytics.

A
Improvado Agent
Connected to Unity Ads
What's our Unity Ads performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
Unity Ads Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect Unity Ads to your data warehouse

Improvado connects directly to Unity Ads APIs to extract campaign performance, revenue data, ad placement metrics, and user acquisition statistics. Our platform automatically pulls data from Unity Ads monetization and user acquisition campaigns. Data refreshes run on your preferred schedule—hourly or daily—without manual exports. Unity's complex reporting structure gets transformed into clean, analysis-ready datasets.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Unity Ads API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Unity Ads through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Unity Ads via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Unity Ads performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

About this integration

Extract All Your Marketing Data from Unity Ads

Unity Ads lets publishers and advertisers reach their business goals by enabling them to drive revenue from their mobile games. It’s the ad monetization platform from Unity Technologies and it makes monetizing the entire player base of a game easier for game developers.

As such, developers can target the players who are most likely to try and buy a particular game. This gives developers the opportunity to increase the lifetime value of every player.

Our Unity Ads connector is a marketing API integration that will connect your Unity Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Unity Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Benefits of Integration

• Unity ads is simple to set up and integrate ads directly in the Unity development platform. Even ads on other platforms can integrate with unity ads.

• It supports the ability to integrate any format into player gaming experiences.

• It allows publishers to scale their advertising strategies across a variety of ad sources, including Unity, Google, and over 75 other partners.


Once you've set up the integration, our Unity Ads connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

Integration details

Unified mobile advertising across networks

Unity Ads data gets normalized through Improvado's Marketing Common Data Model alongside other mobile ad networks and analytics platforms. Compare user acquisition costs from Unity Ads with Facebook Gaming, Google Ads, and AppsFlyer attribution data in unified reports. Marketing teams can optimize cross-network spending based on true lifetime value and retention metrics. Revenue attribution becomes accurate when Unity monetization data combines with user acquisition costs from all channels.

Use Cases

What teams ask their AI agent about Unity Ads

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Compare user quality across Unity Ads, Facebook Gaming, and Google App campaigns

Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.

7 hrs → 30 min
A
Improvado Agent Cross-channel

Optimize ad spend by tracking Unity Ads ROAS against other mobile ad networks

Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Build executive dashboards showing mobile advertising performance and revenue

Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.

4 hrs → 12 min
AI Agent Access

Your agent doesn't just read Unity Ads — it acts on it

Read

Pull metrics, dimensions, and trends from Unity Ads — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Unity Ads through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — Unity Ads
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send Unity Ads data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Unity Ads as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts campaign performance metrics, revenue data, impression counts, click-through rates, and user acquisition statistics from Unity Ads. We pull both monetization data from ads shown in your games and user acquisition campaign performance. All standard Unity Ads dimensions and metrics are supported through official APIs.

Put an AI agent on your Unity Ads today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.