Connect Unity Ads Data — Mobile Ad ROI Clarity
Connect Unity Ads and let AI agents query campaign performance, monetization data, and user acquisition metrics alongside ad spend from 1,000+ sources.
Key Takeaways Connect Unity Ads to your data warehouse
Improvado connects directly to Unity Ads APIs to extract campaign performance, revenue data, ad placement metrics, and user acquisition statistics. Our platform automatically pulls data from Unity Ads monetization and user acquisition campaigns. Data refreshes run on your preferred schedule—hourly or daily—without manual exports. Unity's complex reporting structure gets transformed into clean, analysis-ready datasets.
Unified mobile advertising across networks
Unity Ads data gets normalized through Improvado's Marketing Common Data Model alongside other mobile ad networks and analytics platforms. Compare user acquisition costs from Unity Ads with Facebook Gaming, Google Ads, and AppsFlyer attribution data in unified reports. Marketing teams can optimize cross-network spending based on true lifetime value and retention metrics. Revenue attribution becomes accurate when Unity monetization data combines with user acquisition costs from all channels.
Data objects and fields Improvado extracts from Unity Ads
| Object | Fields |
|---|---|
| Campaign | campaign_id impressions clicks installs spend ecpi revenue |
| Creative | creative_id creative_name impressions clicks ctr spend video_completion_rate |
| Placement | placement_id impressions clicks revenue ecpm fill_rate |
| App | app_id impressions installs revenue arpdau retention_day1 |
From connection to autonomous action in three steps
Connect
Connect your Unity Ads account via OAuth. The agent accesses placement data, bid configurations, and revenue metrics across your mobile game portfolio in real time.
Ask
Ask questions like 'Which placements have the highest eCPM this month?' or 'Show me conversion rates by ad format for our casual game' or 'What's the fill rate trend for rewarded video?'
Act
The agent adjusts bid floors for specific placements, pauses underperforming ad units, reallocates inventory between formats, and updates targeting parameters to optimize yield and user experience.
What teams ask their AI agent about Unity Ads
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare user quality across Unity Ads, Facebook Gaming, and Google App campaigns
Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.
Optimize ad spend by tracking Unity Ads ROAS against other mobile ad networks
Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.
Build executive dashboards showing mobile advertising performance and revenue
Your AI agent analyzes Unity Ads data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Unity Ads — it compares user quality across networks
Read
The agent reads impression volume, eCPM, fill rates, click-through rates, conversion data, revenue by placement, ad format performance, geographic breakdowns, and user engagement metrics from your Unity Ads campaigns.
Write
The agent pauses or activates placements, adjusts bid floors and price floors, modifies ad format allocation, updates frequency caps, changes targeting rules, and reallocates inventory between rewarded video, interstitial, and banner formats.
Monitor
The agent monitors eCPM drops below target thresholds, fill rate declines, unusual impression volume changes, conversion rate shifts, revenue anomalies by placement, and user engagement pattern changes that signal optimization opportunities.
AI agents query campaign performance, revenue metrics, and user acquisition data directly from Unity Ads APIs. They calculate ROAS by comparing Unity users against Facebook Gaming and Google App campaigns. Agents automatically identify which ad placements and formats drive the highest lifetime value.
| Placement | Impressions | eCPM Change |
|---|---|---|
| Level Complete Reward | 47,203 | +12.4% |
| Game Over Interstitial | 62,891 | +8.1% |
| Daily Bonus Reward | 31,456 | +15.7% |
| Main Menu Bottom Banner | 89,234 | -22.3% |
| Post-Purchase Reward | 18,902 | +19.2% |
Send Unity Ads data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Unity Ads as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Unity Ads data can Improvado extract?
How often does Unity Ads data sync with Improvado?
Can I combine Unity Ads data with other mobile ad networks?
Does Improvado support Unity Ads revenue and monetization data?
What destinations work with Unity Ads data from Improvado?
How does Improvado handle Unity Ads API authentication?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Unity Ads today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.