Free creative read from the public ad libraries
Type the brand you advertise. See what its live ads say.
We read every ad live on the brand's Meta page and show you the pattern here, in seconds. The full report is ready within 24 hours.
What you see in seconds
- Format mix of the live ads: video, image, carousel
- Share launched in the last 7 and 30 days
- The message that runs on the most ads
- The longest-running ads still live, with the copy
- Google creative mix by format
In the full report, within 24 hours
- Creative groups tagged on seven axes
- What repeats, what is untested, one next test
From the public Meta Ad Library and Google Ads Transparency Center
Reading
Which Facebook page is the brand's?
Where should we send it?
Improvado account executive
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One gift card per person, $50, or $100 when you book within the time shown on this page. Sent within 5 business days after you attend the discovery call. You can choose a gift card or a donation of the same value. Limited to 20 cards a month. Not available to government employees or where your employer's policy or local law does not allow gifts. Improvado may end the offer at any time. You are responsible for any taxes on the gift.
Trusted by marketing teams at
Your live ads say what your team keeps paying for. We read every one.
Every live ad is a data point: its hook, its format, its message, how long it has run, how often the same idea repeats. We read every live ad on your domain from the public libraries, tag it on seven axes, and show you the pattern of your own account: what you run a lot, what you have never tested, and what has been live the longest.
Creative groups
Which message families you run, with counts
Format mix
Video, static, carousel, by share
Longest-running ads
What has been live for months
Over-represented
The axis values that carry most of your ads
Untested
The archetypes and hooks absent from your account
One next test
A concrete experiment with a read-out plan
From a domain to a full report in four steps
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Type the brand's domain
The brand whose ads you run. Agencies type a client's domain. No sign-up.
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See the instant read
Format mix, launch pace, the message that carries most ads and the longest-running ads, from the Meta Ad Library, with the read date.
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Get the full report in 24 hours
Every live ad tagged on seven axes, what repeats, what is untested, one next test.
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Walk through it with us
30 minutes with an Improvado account executive on your own ads, if it helps. The report is yours either way.
What your action report reads from your ads
Your creative groups
Every live ad tagged on seven axes: archetype, visual style, hook, characters, tone, palette, video scenario.
Your format mix and refresh pattern
Video against static against carousel, and how long each group has been running.
What repeats and what is missing
The values that carry most of your ads, and the archetypes and hooks you have never run.
Three observations and one next test
Each observation points at ad ids you can open in the library. The test comes with cost and read-out plan.
The public libraries show what you run, with no spend or results attached. Send us a 90-day export before the call and the same report adds what to keep and what to stop by spend and cost per result.
Top 5 practices for teams running many creatives
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Read groups of creatives
About 5% of creatives become winners, so 50 launches a month give you two or three (Motion, 6,015 Meta accounts, 2026). Tag every creative and read results by hook, message and offer.
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Cap live variants at weekly results ÷ 50
Meta: “When an advertiser runs too many ads at once, each ad delivers less often.” An ad set leaves learning at about 50 results a week.
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Run a fatigue board every Monday
Median Meta creative life: 18 days; cost per acquisition up 19.6% by 500K to 1M impressions (Interconnections, 368 ads, 2026). Five statuses, 30 minutes, one decision log.
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One creative, one id, every channel
Put it in the ad name and utm_content at production, so results stop scattering across ad ids.
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No verdict before 7 days and the events
To see a 50% CTR difference you need about 80 clicks per variant; for 20%, about 430.
The other five rules, the tagging sheet and the weekly agenda are in The Creative Analysis Playbook, sent with your report. Sources: Motion Creative Benchmarks 2026; Meta Business Help Center; Interconnections Meta creative fatigue benchmark, Aug 2026; sample sizes: two-proportion test, 95% confidence, 80% power. The rule 2 formula and the 7-day floor are Improvado's starting points.
What marketers tell us on calls
Anonymised quotes from Improvado sales calls, 2026. Roles and company types shown; names withheld.
“Our creative team will tell you that they measure their creatives and bring insights back into developing new creatives. I will tell you that happens sporadically and unscientifically.”
“It's mostly just based off of gut feelings, like CTR is going down, time to refresh creatives, just broad strokes on refreshing creatives here and there.”
“You hit them up about 10 days in and it's like, hey, we're already at creative fatigue, you need to create more stuff, and then it takes another five, ten days for them to turn that around.”
Questions before you start
Do you need access to my ad account?
No. The instant read and the report use the public Meta Ad Library and the Google Ads Transparency Center. If you want the report to include spend and cost per result, send a 90-day export before the call. That part is optional.
What can the public libraries show, and what can they not?
They show every ad live on your page or domain: creative, copy, format, start date. They do not show spend, results, or audiences. The report reads the pattern of what you run. With your export it also reads what performs.
Who is on the call, and how long is it?
An Improvado account executive, for 30 minutes. The analysis is prepared before the call; the call is spent on your ads and the three moves we would make first. The report is yours afterwards whatever you decide.
What does it cost, and why is it free?
Nothing. We analyse 10 brands in October, five a week, and we learn from each one. The platform behind the report is Improvado, your marketing agentic OS; the call ends with a look at what the same view looks like when your ad accounts are connected.
Why do you ask who I am relative to the brand?
Anyone can read a brand's public ads, and many people do: its own team, its agency, an agency pitching it, a competitor. The report is the same; the answer tells us who the 30-minute walkthrough is for. Use your work email; we do not send reports to free mail addresses.
I run an agency. Does this work for me?
Yes. Type a client's domain. Your own domain usually shows few ads; the volume sits in your clients' accounts, and the report is done on one of them.
Your ads are public. Let us read them.
DOMAIN → INSTANT READ → FULL REPORT IN 24 HOURS → CALL
Read a brand's ads