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ETL software comparison

Alooma vs. Alteryx vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Alooma

Alooma is an enterprise data pipeline platform that integrates all a customer’s sources to Amazon’s petabyte scale data warehouses. It operates on Google Cloud to ensure that no information gets lost.

Alooma includes a data mapper, code engine, data queries, and real-time visualizations. With Alooma, customers can import data from any source and provide real-time insights with a user-friendly interface. The platform takes care of the complex tasks that go into data collection and supports many popular data sources.

When using Alooma, customers can stream their data from different sources. The data can be transformed and enriched before it is stored in a personal Amazon Redshift cluster. The platform also gives users notifications if a new field appears within their data so they’re always aware of important metrics.

With an easy and quick setup process, getting started is simple and straightforward. Alooma ensures that customers do not lose any data or have duplicates thanks to its built-in safety nets.

Alteryx

Alteryx Inc. is a self-service data analytics software providing company. The Company provides a subscription-based platform, enabling organizations to prepare, blend and analyze data from a multitude sources and ease data-driven decisions. The Company democratizes access to data-driven insights to all data workers, business analysts, programmers and data scientists by expanding the capabilities and analytical sophistications. The Company's platform allows business analysts to view underlying data, meta-data, and applied analytics at any stage during the process. The Company's platform is designed to interact with a wide variety of traditional data sources.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Alooma
Enterprise Data Pipeline Platform
6 data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server.
No
No
Yes
Only Google BigQuery
No
No
No
Alteryx
About 40
No
No
No
Yes / Yes
No
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Alooma

Alooma’s data integration tool provides over 40 connectors that integrate with cloud and on-premises data sources. The platform also allows the development of custom webhook integrators through the REST API.

Alteryx

Alteryx Analytics Hub fully supports six data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server. According to the platform, other data source technologies are partially supported. Thus, they can only be used for input and output. They don’t work with workflow dependencies or metadata loading and must be imported using the required ODBC driver and DSN settings.

Transformations

Alooma

Alteryx

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Alooma

Alooma provides customer support via an email address. The platform maintains a community through Facebook. There is comprehensive documentation with a knowledge base and a blog site.

Alteryx

Alteryx provides support via its support ticket system. It also provides a phone number and community forum. There is comprehensive documentation via a knowledge base, release notes, use cases, and blog posts. The platform provides certification training as well as podcasts.

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