Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
SnapLogic is an iPaaS platform for the connection of data sources, on-premises business software tools, and SaaS applications. SnapLogic provides prebuilt connectors known as “Snaps” and also processes data using “Snaplex,” the platform’s elastic execution grid. Snaplex allows the platform to process data both in the cloud and on-premises.
MuleSoft is a Java-based enterprise service bus (ESB) that helps businesses connect applications, data, and devices, both in the cloud and on-premises, using an API-led approach. The platform caters to developers and business leaders by providing prebuilt templates, connectors, and integration patterns to help them connect to systems faster.
| Feature | Improvado | SnapLogic | MuleSoft |
|---|---|---|---|
| Approach | Enterprise-wide data platform | Cloud-based platform for ETL | Enterprise Service Bus (ESB), application integration |
| Marketing sources | 1,000+ data sources | 70+ integrations | 350 integrations |
| Builds new APIs for customers on request | Yes | Yes | Yes |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | Yes | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | No / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | No |
| Professional Services available | Yes | Yes | No |
| Support SLA | Enterprise SLA | Yes | Yes |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
SnapLogic provides over 600 Snaps. These Snaps allow users to connect to a wide range of data sources, encompassing big data tools, ERPs, APIs and protocols, SaaS applications, and social media platforms. Some of the supported destination integrations include Amazon DynamoDB, Amazon Redshift, COBOL, etc.
MuleSoft provides connectors for over 350 data sources, including databases, network services, SaaS platforms, protocol, and storage resources. The platform also allows developers to create custom sources via the Mule SDK.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
SnapLogic provides support via an email address, a phone number, and a contact form. There is also a community available for users to interact and share ideas. The platform provides documentation via case studies, blog posts, eBooks, etc.
MuleSoft’s customers can get support by submitting tickets through the website’s portal, visiting the user community, emailing the customer support team, or using the phone number on the website. The platform provides training materials and comprehensive documentation as well.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
