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VS

ETL software comparison

Supermetrics vs. Fivetran vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Supermetrics

Supermetrics is a data extraction and analysis service that helps businesses mine and transfer marketing data from any marketing platform to designated storage, reporting, or analytics platforms. Supermetrics also allows users to schedule data transfers and automated marketing reporting.

Fivetran

Fivetran is an ETL tool for marketers with basic technical skills looking to connect their marketing campaign data collected across multiple platforms into one location to better analyze and view it. Fivetran’s goal is to create a software that makes searching and accessing the collected data simple. Once data is collected and stored in a central hub refered to as the “warehouse,” you can access it by running queries.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Supermetrics
Almost 90
No
No
No
No / No
Pricing starts at $99.00 per month
No
Available
Fivetran
Cloud-based ETL platform
80+ integrations
No
No
Yes
Yes / Yes
Pricing starts at $99.00 per month
No
Available

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Supermetrics

Supermetrics provides connectors for the most popular marketing data sources, including Shopify, Salesforce, Google Analytics, Facebook, Stripe, Ahrefs, etc. Users are also encouraged to suggest new connectors or upvote existing ones.

Fivetran

Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.

Transformations

Supermetrics

Fivetran

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Supermetrics

Supermetrics offers support via its support portal and user forum. The platform provides resources such as documentation, blog posts, case studies, and a template gallery.

Fivetran

Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.

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