Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Cloud Elements is an API integration platform. As one of the only virtualized API integration platforms, it enables a one-to-many integration format as well as canonical data models for basic functions. Amongst its most commendable features includes over 200 integrations. These integrations allow advanced features such as search capabilities, unified error handling, normalized authentication, and many more. As such, using Cloud Elements, you have the ability to construct and build the most suitable platform for you.
MuleSoft is a Java-based enterprise service bus (ESB) that helps businesses connect applications, data, and devices, both in the cloud and on-premises, using an API-led approach. The platform caters to developers and business leaders by providing prebuilt templates, connectors, and integration patterns to help them connect to systems faster.
| Feature | Improvado | Cloud Elements | MuleSoft |
|---|---|---|---|
| Approach | Enterprise-wide data platform | API Integration Platform | Enterprise Service Bus (ESB), application integration |
| Marketing sources | 1,000+ data sources | 180 sources, specialize on SAP integration | 350 integrations |
| Builds new APIs for customers on request | Yes | No | Yes |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | No | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | No / No | No / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | No |
| Professional Services available | Yes | Available | No |
| Support SLA | Enterprise SLA | Available | Yes |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Cloud Elements provides connectors (“elements”) that support over 180 data sources and destination applications.
MuleSoft provides connectors for over 350 data sources, including databases, network services, SaaS platforms, protocol, and storage resources. The platform also allows developers to create custom sources via the Mule SDK.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Cloud Elements provides customer support via email, phone, support tickets, and its help center. However, only customers at the highest tier (the Double Black plan) can get access to phone support.
MuleSoft’s customers can get support by submitting tickets through the website’s portal, visiting the user community, emailing the customer support team, or using the phone number on the website. The platform provides training materials and comprehensive documentation as well.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
