Cloud Elements vs. Dell Boomi vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Cloud Elements provides connectors (“elements”) that support over 180 data sources and destination applications.

Boomi natively supports connectors for over 1000 unique endpoints, including cloud and on-premises applications, like NetSuite, SAP, Salesforce, etc. The platform categorizes these connectors into application connectors, event-driven connectors, and technology connectors. Boomi also allows developers to create custom connectors through its Java-based SDK.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Cloud Elements provides customer support via email, phone, support tickets, and its help center. However, only customers at the highest tier (the Double Black plan) can get access to phone support.

Boomi provides email support for all its customers. However, users on its premier plans get access to live chat and phone support. The platform also provides a comprehensive help site loaded with information about the company’s products and services. Additionally, customers have access to peer-to-peer support through the company’s user forums.