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ETL software comparison

Fivetran vs. Rivery vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Fivetran

Fivetran is an ETL tool for marketers with basic technical skills looking to connect their marketing campaign data collected across multiple platforms into one location to better analyze and view it. Fivetran’s goal is to create a software that makes searching and accessing the collected data simple. Once data is collected and stored in a central hub refered to as the “warehouse,” you can access it by running queries.

Rivery

Rivery emphasizes the value of automating and coordinating the routine data processing tasks. Being a fully managed, scalable infrastructure with auto-migration features, Rivery can help you obtain valuable insights and unlock the potential of your business data. This is possible due to the platform’s ability to consolidate, transform, and handle your company’s data in the cloud.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Fivetran
Cloud-based ETL platform
120 data sources
Yes
No
Yes
Yes / Yes
No
No
Yes
Rivery
Cloud-based ETL platform
Almost 90
Yes
No
Yes
Yes / Yes
No
No
Yes

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Fivetran

Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.

Rivery

Rivery integrates with over 150 data sources, including databases, webhook/events, CRMs, productivity tools, and more. For custom connectors, Rivery provides a custom API to allow teams to integrate with any unlisted data source. Supported data warehouses include Snowflake, Amazon Redshift, Azure, and Google BigQuery.

Transformations

Fivetran

Rivery

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Fivetran

Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.

Rivery

Rivery provides support via a live chat interface, email address, and contact form. There’s also a community forum available for peer-to-peer assistance and networking. The platform provides learning resources via its blog, downloadable resources, and knowledge base.

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