Skyvia vs. Fivetran vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Skyvia supports data connectors for 80 data sources. It also supports three data warehouses: Google BigQuery, Amazon Redshift, and Microsoft Azure SQL Data Warehouse. Customers are allowed to request new data sources.

Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Skyvia provides support via a live chat portal during business hours. Users are also permitted to send in support tickets. Furthermore, there is a designated community forum for Skyvia’s customers. The platform provides comprehensive documentation, with resources like blogs, case studies, and tutorials made available to customers.

Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.