Klipfolio vs. Grow vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Klipfolio claims to provide connectors for virtually any data source in the cloud or on-premises. It provides a library of over 500 connectors on its website and allows users to connect to any unlisted data source via its REST/URL API.

Grow offers connectors for over 100 data sources. Its integrated apps include databases, CRM tools, analytics software, and more. The platform also provides alternative means for importing custom data sources using a custom REST API.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Klipfolio provides customer support primarily via a ticketing system. The platform also provides a community forum for its users. Documentation comes in the form of a knowledge base, webinars, blogs, and developer API documents.

Grow provides support via their contact form, email address, and phone number. The platform also provides a community forum and a comprehensive help center. Additionally, Grow provides extra documentation via its blog and resources channel.