Right naming, every time

Naming Conventions

Accurate reporting starts with consistent naming. Enable our AI-powered module to instantly fix campaign naming errors and sync clean names back to your ad platforms.

1,000+ data sources SOC 2 · GDPR · HIPAA Any warehouse or BI tool
Trusted by data-driven teams
Always-on naming QA

Catch and correct naming issues automatically

Always-on auditing

Continuously monitor how well your naming conventions are being followed.

Automated issue alerting

Get instant alerts for naming discrepancies, with recommendations to fix them.

Synced changes

Push corrected names back to your ad platforms for full consistency.

Real-time validation

Stay ahead with continuous naming checks

Improvado uses AI to learn your existing naming rules and scans every campaign, ad set, and ad across every platform — catching inconsistencies as they happen.

  • Continuous, always-on checks

    Validate all campaign data around the clock, across every platform.

  • Auto-detection of naming patterns

    AI recognizes your existing taxonomy without manual setup.

  • Easy configuration of allowed values

    Define the values that pass — no code required.

One-click fixes

Fix naming issues in a click

When a violation is detected, you get instant AI-powered suggestions — review them one by one or approve them all at once.

Instant AI suggestions

Get a recommended correction the moment a naming violation is found.

Confirm before applying

Improvado always asks for confirmation before changing anything.

Native platform integrations

Sync to Meta, Google, TikTok, LinkedIn, and more out of the box.

Why teams trust Improvado

Clean campaign data the whole company can rely on

100% reporting accuracy

Consistent names mean every downstream report can be trusted.

No more manual cleanup

Stop fixing naming errors by hand across spreadsheets and platforms.

Proactive issue detection

Problems are caught and surfaced before they reach your dashboards.

Consistent data across platforms

One taxonomy enforced everywhere your campaigns run.

Company-wide compliance

Role-based permissions control who can sync naming changes.

Better collaboration

No more "whose numbers are right?" debates between teams.

SOC 2 Type II
Certified Security
HIPAA
Health Data Privacy
GDPR
EU Data Protection
CCPA
CA Privacy Standard
Beyond naming

Go beyond naming to 360° campaign monitoring

Naming is one rule among many. Marketing Data Governance monitors pacing, budgets, creative, targeting, and more — all from the same guardrails.

  • Pre-built rule library

    Add ready-made QA rules for the checks marketing teams run most.

  • Budget & pacing checks

    Flag overspend, underspend, and significant spend variance automatically.

  • Real-time alerts

    Route any campaign issue to Slack, Teams, or email instantly.

Campaign naming issues? Gone for good.

See how Improvado keeps campaign names clean and consistent, automatically.