AgencyAnalytics AI vs Improvado: Choosing the Right Marketing Analytics Platform (2026)

AgencyAnalytics AI and Improvado both promise to solve marketing data challenges, but they approach the problem from different angles. AgencyAnalytics AI focuses on rapid client reporting with AI-powered insights for agencies managing multiple clients. Improvado provides an end-to-end data pipeline—extraction, transformation, governance, and analytics—designed for marketing teams that need control over their entire data infrastructure. This comparison breaks down when each platform makes sense, where they diverge, and how to decide which fits your team.

What Separates AgencyAnalytics AI from Improvado

AgencyAnalytics AI pulls data from marketing platforms and delivers automated dashboards with basic AI insights. Improvado extracts, transforms, governs, and routes marketing data to any destination—warehouse, BI tool, or white-label portal. One optimizes for speed and simplicity in client reporting. The other builds scalable infrastructure for strategic analytics. Same starting point, entirely different destination.

Full disclosure: we're Improvado, and this page is written from our perspective. We've tried to represent AgencyAnalytics AI's capabilities accurately—and where we've gotten it wrong, email us and we'll fix it. Our goal is to help you make the right call, even if that's not us.

Quick Verdict

Feature Comparison: Improvado vs AgencyAnalytics AI

Where Improvado Pulls Ahead

Your marketing team owns the transformation layer—no engineering tickets

AgencyAnalytics AI delivers basic custom metrics within its dashboard builder. If you need calculated fields or simple aggregations, it handles that. But it doesn't perform deep data transformation, cross-channel blending, or marketing-specific modeling. You're limited to what the platform exposes.

Improvado provides both a no-code transformation interface for marketers and full SQL access for analysts. The Marketing Cloud Data Model (MCDM) pre-maps 46,000+ metrics and dimensions across platforms, so cross-channel reporting works out of the box. Need to build custom attribution models? Create calculated metrics that blend Google Ads spend with Salesforce pipeline data? Run it directly in Improvado without involving your data engineering team.

This isn't just about speed—it's about who controls the logic. When transformation happens inside the reporting tool, marketers depend on BI engineers for every new metric. When transformation is part of the pipeline, marketers iterate independently.

Improvado review

"Now, we don't have to involve our technical team in the reporting part at all. Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting."

Jeff Lee

Marketing Data Governance catches budget errors before they hit campaigns

AgencyAnalytics AI has role-based permissions for dashboard access. That's table stakes. It doesn't enforce governance rules on the data itself—no validation, no anomaly alerts, no pre-launch budget checks.

Improvado's Marketing Data Governance layer includes 250+ pre-built rules that validate naming conventions, detect budget pacing issues, flag spend anomalies, and require approvals before campaigns launch. One client caught a $120,000 budget error during pre-launch validation—an error that would have hit production without governance in place.

Governance isn't about control for its own sake. It's about preventing the expensive mistakes that happen when dozens of people manage campaigns across regions, brands, and platforms. AgencyAnalytics AI optimizes for speed; Improvado optimizes for accuracy at scale.

500+ connectors with custom builds committed in 2–4 weeks

AgencyAnalytics AI supports 80+ integrations—enough to cover major platforms like Google Ads, Facebook, LinkedIn, and core SEO tools. If your stack fits within that list and you don't need niche adtech platforms, it works. But reviews mention gaps: incomplete Shopify integration, missing platforms like Reddit, and account limits (1–15 connections per integration depending on plan tier).

Improvado maintains 500+ pre-built connectors and commits to building custom connectors in 2–4 weeks under SLA. That includes niche platforms (The Trade Desk, AppsFlyer, DV360), offline data sources (billboards, TV attribution), and proprietary internal systems. When a client needs a connector that doesn't exist, it gets built—and maintained—without the client managing API changes.

Connector breadth matters most when your marketing stack expands. Early-stage teams with five platforms rarely hit limits. But once you're running programmatic, affiliate, influencer, and regional campaigns across 30+ sources, connector gaps force manual workarounds that negate the value of automation.

Improvado review

“Improvado handles everything. If it's a data source of any kind, either there's a connector for it, or we get one created.”

Beau Payne

Dedicated customer success manager and professional services—not an add-on

AgencyAnalytics AI delivers quick support responses—users on G2 praise the team's speed and clarity, with ticket resolutions often within minutes. That's impressive for a self-service tool. Concierge onboarding is available but charged as an extra fee. Once you're live, support is ticket-based.

Improvado includes a dedicated customer success manager (CSM) and professional services in every contract—not as an upsell. Your CSM handles onboarding, custom connector builds, transformation recipe design, and ongoing optimization. Weekly check-ins are standard. If something breaks, you have a direct line to the person who knows your setup.

The difference shows up during expansion. Adding a new region, integrating acquisition data, or rebuilding attribution models—those aren't ticket-queue problems. They're strategic projects that benefit from someone who understands your data architecture and business context.

Improvado review

“Having a single point of contact simplifies everything. If we ever need assistance, we can reach out directly to Improvado instead of managing it internally. That's worth something.”

Jonathan Hemnes

EVP of Engineering

When to Choose AgencyAnalytics AI

AgencyAnalytics AI is the right choice in specific scenarios where simplicity and speed matter more than infrastructure depth:

• You're a small-to-midsize agency managing 5–30 clients and need fast, automated white-label reports without building data infrastructure.
• Your marketing stack fits within 10–15 major platforms (Google Ads, Facebook, LinkedIn, SEO tools) and you don't require niche adtech or programmatic connectors.
• You need instant AI answers for client calls and basic performance insights without deep cross-channel analysis or custom attribution.
• Budget is a primary constraint and tiered pricing starting at $49–$79/month fits your financials better than enterprise-level platform costs.
• You don't need data governance, advanced transformations, or warehouse delivery—dashboards and scheduled reports are sufficient.

The limitations show up when you scale: users report frequent integration disconnects requiring manual reconnection, rigid report layouts that don't support deep filtering or blending, and AI insights that provide high-level overviews rather than actionable analysis. If those constraints don't block your workflows, AgencyAnalytics AI delivers value quickly.

What Improvado Customers Say

Agencies and enterprise marketing teams choose Improvado when reporting automation isn't enough—when they need transformation, governance, and strategic analytics at scale.

Case study

At Signal Theory, Improvado’s wide range of connectors—including the much-needed GA4—was a game-changer. Improvado also simplified the process of merging data from various sources and solved a major bottleneck that had been too cumbersome in the agency’s previous platform. Read full case study →

“Improvado’s connectors were huge for us in overcoming the limitations of our previous platform. I don't think we would have been able to get as far with data as we are now.”

Shayna Tyler

Analyst, Signal Theory

That connector depth extends beyond volume—it's about maintaining connections without manual intervention. AgencyAnalytics AI users report frequent disconnects requiring manual reconnection, creating delays that undermine automation. Improvado handles API changes on the backend, preserving 2 years of historical data even when platforms restructure their schemas.

Case study

Yodel Mobile relies on Improvado for daily budget pacing and campaign optimization. Having centralized, reliable data allows them to make quick adjustments to ensure campaigns stay on track. Read full case study →

“Improvado allows us to have all information in one place for quick action. We can see at a glance if we're on target with spending or if changes are needed—without having to dig into each platform individually.”

Kasia Pasich

Data Analyst, Yodel Mobile

Centralized data access changes decision velocity. When analysts spend hours logging into platforms, downloading CSVs, and reconciling discrepancies, strategic work gets deferred. When everything updates automatically in one view, teams shift from reporting what happened to deciding what to do next.

Trusted by Enterprise Marketing Teams

Improvado powers marketing analytics for organizations managing complex, multi-channel data at scale:

Pricing Comparison

AgencyAnalytics AI and Improvado use fundamentally different pricing models—one scales by client count, the other by data volume and complexity.

AgencyAnalytics AI Pricing

AgencyAnalytics AI uses tiered pricing based on the number of clients or campaigns you manage. Base plans (as of February 2026):

• Freelancer: $49–$79/month for 5 clients, includes 500–1,000 keyword rankings, 50K–100K site audit pages, unlimited reports/logins, basic white-labeling
• Agency/Team: $99–$239/month for 10–30 clients, expanded rankings/audits, unlimited users, branding removal
• Agency Pro: $349–$479/month for 15–100 clients, API access, full white-labeling, database connectors, priority support
• Enterprise: Custom pricing for custom client counts, includes MFA/SSO, dedicated manager, advanced features

Additional clients cost $20/month each beyond plan limits (increased from $10/month in May 2025). Add-ons include Rank Tracker ($50+/month for 500 keywords) and concierge onboarding (extra fee). Annual billing offers discounts (e.g., 3 months free).

Improvado Pricing

Improvado pricing is based on data volume, number of sources, transformation complexity, and required destinations. Custom quotes reflect actual usage—not seat counts or arbitrary tiers. A typical mid-market contract starts around $3,000/month and scales with data infrastructure needs.

What's included in every Improvado contract:

• Dedicated customer success manager (not an add-on)
• Professional services for onboarding, custom connector builds, transformation design
• Marketing Data Governance with 250+ pre-built rules
• Ongoing connector maintenance and API change management
• SLA-backed support and custom connector delivery (2–4 weeks)

Pricing is transparent and predictable—no surprise overage charges based on usage spikes. Add-ons include AI Agent capabilities and advanced governance modules.

Total Cost of Ownership

AgencyAnalytics AI appears cheaper at first glance, but total cost depends on what you're comparing. If you only need client-facing dashboards with basic metrics, the $49–$479/month range delivers value. But reviews mention hidden friction: integrations that disconnect frequently, rigid layouts requiring workarounds, and lack of transformation depth that forces manual data prep outside the tool.

Improvado costs more upfront because it replaces multiple tools: your ETL layer, transformation platform, governance system, and delivery infrastructure. Compare the combined cost of AgencyAnalytics AI + a data warehouse + dbt Cloud + engineering time to maintain custom scripts + a separate BI tool. The gap narrows quickly.

The deciding factor: are you buying a reporting tool or building data infrastructure? If the former, AgencyAnalytics AI fits. If the latter, Improvado consolidates what would otherwise be a fragmented stack.

Frequently Asked Questions

What is the main difference between Improvado and AgencyAnalytics AI?

AgencyAnalytics AI is a reporting and visualization tool focused on automated client dashboards with basic AI insights. Improvado is an end-to-end marketing data platform that extracts, transforms, governs, and delivers data to any destination—warehouse, BI tool, or white-label portal. AgencyAnalytics AI optimizes for speed in client reporting; Improvado provides infrastructure for strategic analytics at scale.

Can Improvado replace AgencyAnalytics AI for agency reporting?

Yes. Improvado delivers data to white-label portals, Looker Studio, Tableau, or any BI tool your clients prefer. The difference is Improvado also handles transformation, governance, and cross-channel data blending before delivery—capabilities AgencyAnalytics AI doesn't provide. If your agency needs only dashboards without transformation, AgencyAnalytics AI is simpler. If you need to control the entire pipeline, Improvado is the better fit.

How do the AI capabilities compare?

AgencyAnalytics AI offers Ask AI for instant answers during client calls and auto report generation with formatted summaries. Improvado's AI Agent handles routine queries, detects anomalies, identifies patterns across accounts, and supports analysts in scaling capacity. AgencyAnalytics AI focuses on conversational convenience; Improvado's AI focuses on operational intelligence and pattern recognition across complex datasets.

Which platform has better data connectors?

Improvado maintains 500+ pre-built connectors and builds custom connectors in 2–4 weeks under SLA. AgencyAnalytics AI supports 80+ integrations covering major platforms but has gaps (e.g., incomplete Shopify, missing Reddit) and imposes account limits per integration depending on plan tier. If your stack includes niche adtech, programmatic, or offline sources, Improvado's connector breadth and custom build SLA provide better coverage.

Does AgencyAnalytics AI support data warehouses?

AgencyAnalytics AI includes database connectors in Agency Pro and Enterprise tiers, allowing export to warehouses. But it's not designed as a warehouse-first platform—data transformation happens within the dashboard builder, not in a governed pipeline. Improvado is warehouse-native: it extracts, transforms, and loads data into your warehouse (or Improvado's managed instance) with full governance, then routes insights to BI tools or portals.

How long does it take to migrate from AgencyAnalytics AI to Improvado?

Typical onboarding takes 2–4 weeks depending on the number of data sources, transformation complexity, and destination setup. Improvado's professional services team handles connector configuration, transformation recipe design, and historical data backfill. If you're migrating dashboards, Improvado can replicate them in your preferred BI tool (Looker, Tableau, Power BI) or in white-label portals.

When does AgencyAnalytics AI make more sense than Improvado?

Choose AgencyAnalytics AI if you're a small agency managing fewer than 30 clients, your marketing stack fits within 10–15 major platforms, and you need fast automated reports without data transformation or governance. It's designed for speed and simplicity. Choose Improvado when you need end-to-end control—transformation, governance, custom connectors, enterprise compliance—and when your data infrastructure supports strategic decision-making, not just reporting.

Does Improvado offer white-label reporting like AgencyAnalytics AI?

Yes. Improvado delivers data to white-label portals, custom dashboards in client-facing BI tools, or embedded analytics within your own applications. The advantage over AgencyAnalytics AI is that the data feeding those reports has already been transformed, validated, and governed—so clients see accurate, cross-channel insights without the manual reconciliation work agencies typically do behind the scenes.