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ETL software comparison

Blendo vs. Panoply.io vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Blendo

Blendo is a self-serving integration-as-a-service platform. It enables you to collect and sync your data using any data warehouse. Such data warehouses can be sourced from a variety of departments (e.g., sales, marketing, customer support, product, etc). Blendo also emphasizes the speed with which you can build a full data infrastructure that is fresh and aligned with the rest of the data in your company.
If you’re interested in Blendo, but want to be certain before you make the purchase, we’ve compiled a list of platforms similar to Blendo to help you compare your options.

Panoply.io

Panoply.io is a cloud-based platform that makes syncing, storing, and accessing your data quick and easy. This simple and low-maintenance solution makes maneuvering sophisticated analytics a straightforward task without complex data engineering. With panoply.io, you’re able to access a code-free interface that you can use to power your BI tools. It provides you with analysis-ready data in minutes and industry-leading support available 24/7 to help you set up the platform.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Blendo
Cloud-based ETL platform.
Over 290 connectors
No
No
No
Yes / No
No
No
No
Panoply.io
About 40
No
No
Yes
Yes / Yes
No
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Blendo

Blendo supports over 40 input data sources and six destinations. Blendo works with Amazon Redshift, Google BigQuery, Microsoft SQL Server, Panopoly, PostgreSQL, and Snowflake for its destination integrations.

Panoply.io

Panopoly provides over 290 connectors for databases, files, and data warehouses. It also connects to over 40 BI tools to go along with the data sources. Customers can request unlisted connectors via a request form. Developers are also allowed to create a custom connector at no extra cost.

Transformations

Blendo

Panoply.io

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Blendo

Blendo provides a contact form on its website for all inquiries. Users can also contact the team via a live chat interface. Documentation comes in the form of a knowledge base, eBooks and guides, blog posts, and a changelog.

Panoply.io

Panopoly allows users and prospects to contact the support team via a contact form and email address. Users are also encouraged to join the community forum. Documentation is contained in the platform’s knowledge base and blog site.

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