Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Blendo is a self-serving integration-as-a-service platform. It enables you to collect and sync your data using any data warehouse. Such data warehouses can be sourced from a variety of departments (e.g., sales, marketing, customer support, product, etc). Blendo also emphasizes the speed with which you can build a full data infrastructure that is fresh and aligned with the rest of the data in your company.
If you’re interested in Blendo, but want to be certain before you make the purchase, we’ve compiled a list of platforms similar to Blendo to help you compare your options.
Panoply.io is a cloud data platform providing ETL and data warehousing services for individuals and teams.
Its integration functionality is pretty standard, allowing users to connect data from multiple sources and control how it is collected. For instance, you can manage your destinations, primary and incremental keys, schemas, and how the system handles nested data.
The platform also supports User Defined Functions (UDFs), enabling users to perform advanced data manipulations.
The platform's data warehousing solution makes it a valuable option for users new to data management as they wouldn't need to worry about setting up and connecting to external data warehouses, especially if they're small or medium-sized businesses with minimal data needs. For users who already house their data in external warehouses like RedShift and BigQuery, Panoply.io can connect data sources and deliver them to these destinations. However, this process requires some technical maneuvering.
Panoply.io offers integration with BI and visualization tools so users can generate insights, attribute ROI, and make data-driven decisions faster.
| Feature | Improvado | Blendo | Panoply.io |
|---|---|---|---|
| Approach | Enterprise-wide data platform | Cloud-based ETL platform. | — |
| Marketing sources | 1,000+ data sources | About 40 | Over 290 connectors |
| Builds new APIs for customers on request | Yes | No | No |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | No | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / No | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | No |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Blendo supports over 40 input data sources and six destinations. Blendo works with Amazon Redshift, Google BigQuery, Microsoft SQL Server, Panopoly, PostgreSQL, and Snowflake for its destination integrations.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Blendo provides a contact form on its website for all inquiries. Users can also contact the team via a live chat interface. Documentation comes in the form of a knowledge base, eBooks and guides, blog posts, and a changelog.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
