Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Supermetrics is a data extraction and analysis service that helps businesses mine and transfer marketing data from any marketing platform to designated storage, reporting, or analytics platforms. Supermetrics also allows users to schedule data transfers and automated marketing reporting.
Stitch Data is a cloud-first, open-source ETL platform that enables business teams to rapidly and securely move data from multiple sources to designated data warehouses for fast and efficient analysis.
The platform is an integral part of the Talend Data Fabric, providing prebuilt connectors to over 100 databases and SaaS applications, with support for leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.
Stitch Data offers a simple interface with ready-to-query schemas designed to accelerate the process of onboarding and extracting insights from new data sources.
The platform, as stated in one of its documentation pages, does not support user-defined data transformation. This means that you can’t carry out advanced data transformation processes on the platform. It does support and automate a few basic preload transformation processes, like JSON structures, data typing, object names, etc., but these are only sufficient for light- and medium-duty data warehousing needs. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data’s “parent platform”.
The platform is also compliant with major security protocols, including SOC-2 and HIPAA.
Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.
Supermetrics provides connectors for the most popular marketing data sources, including Shopify, Salesforce, Google Analytics, Facebook, Stripe, Ahrefs, etc. Users are also encouraged to suggest new connectors or upvote existing ones.
Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.
Supermetrics offers support via its support portal and user forum. The platform provides resources such as documentation, blog posts, case studies, and a template gallery.
Stitch provides support via a live chat portal. However, phone support is only available to Enterprise customers. The platform offers open-source documentation, so anyone can contribute to the repository. Users are also supported with a blog and a community forum. However, Stitch doesn’t provide any training service.