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ETL software comparison

DashThis vs. Whatagraph vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

DashThis

Dashthis is an automated marketing reporting tool that allows businesses to create reports quickly and efficiently. By automating marketing reports, it saves marketers a lot of time and they're able to get valuable insights from their marketing data in a fraction of the time compared to other tools. This means that marketers can stop wasting time looking for data and instead spend their time to make decisions based on their data.
And when it comes to data, it features integrations with over 34 marketing platforms where marketers can get their data from.
It's used by digital marketing agencies, various SMBs, as well as several internationally recognized brands.

Whatagraph

Whatagraph is a cloud-based service focused on helping businesses generate and automate marketing reports from multiple data sources. Its core strength lies in its visual capabilities. The platform allows users to style reports using brand colors, logos, etc., and also allows generated reports to be delivered automatically with a predefined frequency.

Features comparison

-
Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
DashThis
Marketing Reporting Dashboards For Analytics
Over 30 data sources
No
No
No
No / No
Pricing starts at $33.00 per month
No
No
Whatagraph
100 integrations
No
No
No
Yes / Yes
Pricing starts at $33.00 per month
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

DashThis

DashThis provides 38 connectors for different marketing data sources, including email, SEO, analytics, and social media platforms. The platform also allows users to integrate any unlisted data source using its Google Sheets integration or CSV file tool.

Whatagraph

Whatagraph currently provides connectors for over 30 data sources. Some of its supported integrations include Google Analytics, Facebook Ads, SEMRush, CallTrackingMetrics, and more. The platform also allows users to import custom data through Google Sheets and public API integrations.

Transformations

DashThis

Whatagraph

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

DashThis

DashThis provides customer support through a contact form on the website. The platform also provides comprehensive documentation via its help center and blog.

Whatagraph

Whatagraph provides customer support primarily via their support phone number and email address. There’s comprehensive documentation available through the platform’s knowledge base and blog.

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