Geckoboard vs. DataBox vs. Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Geckoboard provides over 60 prebuilt connectors for popular data sources, including Google Analytics, Zendesk, Salesforce, and more.

DataBox provides integrations to over 70 native data sources. According to the platform, these integrations are preloaded with thousands of default metrics. It also connects to over 40 third-party applications, such as Trello, GetResponse, Amazon Seller Central, etc.

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Geckoboard provides support through a chat interface, and they claim to be available 24 hours a day, five hours a week. It also provides help via its knowledge base, blog, and developer community.

Databox provides basic support through email and live chat. However, it offers priority support to customers on special plans. Priority support not only ensures a faster response but also provides one hour of phone support every month. The platform offers a comprehensive knowledge base, tutorials, blog posts, and case studies.