Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.
Boomi, acquired by Dell in 2010, is a full-featured iPaaS platform that provides a low-code user interface for the integration of data sources, workflows, applications, and more in the cloud and on-premises. The platform also offers API management, data preparation, and master data management services for medium and large enterprises.
| Feature | Improvado | Workato | Dell Boomi |
|---|---|---|---|
| Approach | Enterprise-wide data platform | — | Application integration, workflow automation |
| Marketing sources | 1,000+ data sources | Over 600 connectors | 80 |
| Builds new APIs for customers on request | Yes | No | Yes |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | No |
| Ability to integrate business data | Yes | No | Yes |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | Yes / Yes | Yes / Yes |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | No | No |
| Professional Services available | Yes | No | No |
| Support SLA | Enterprise SLA | No | Available |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
Workato has a library of over 600 connectors for different databases, SaaS applications, files, analytics tools, and more. The platform also provides a Universal Integrations service which allows users to create custom connectors for unlisted data sources
Boomi natively supports connectors for over 1000 unique endpoints, including cloud and on-premises applications, like NetSuite, SAP, Salesforce, etc. The platform categorizes these connectors into application connectors, event-driven connectors, and technology connectors. Boomi also allows developers to create custom connectors through its Java-based SDK.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Workato provides customer support via a support ticket system and community forums. It complements these with training resources and guides via a knowledge base, tutorial classes, blog posts, eBooks, and bi-weekly live sessions.
Boomi provides email support for all its customers. However, users on its premier plans get access to live chat and phone support. The platform also provides a comprehensive help site loaded with information about the company’s products and services. Additionally, customers have access to peer-to-peer support through the company’s user forums.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
