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ETL software comparison

Workato vs. Dell Boomi vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Workato

Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.

Dell Boomi

Boomi, acquired by Dell in 2010, is a full-featured iPaaS platform that provides a low-code user interface for the integration of data sources, workflows, applications, and more in the cloud and on-premises. The platform also offers API management, data preparation, and master data management services for medium and large enterprises.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Workato
80
No
No
No
Yes / Yes
No
No
Available
Dell Boomi
Application integration, workflow automation
Over 600 connectors
No
No
Yes
Yes / Yes
No
No
Available

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Workato

Workato has a library of over 600 connectors for different databases, SaaS applications, files, analytics tools, and more. The platform also provides a Universal Integrations service which allows users to create custom connectors for unlisted data sources

Dell Boomi

Boomi natively supports connectors for over 1000 unique endpoints, including cloud and on-premises applications, like NetSuite, SAP, Salesforce, etc. The platform categorizes these connectors into application connectors, event-driven connectors, and technology connectors. Boomi also allows developers to create custom connectors through its Java-based SDK.

Transformations

Workato

Dell Boomi

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Workato

Workato provides customer support via a support ticket system and community forums. It complements these with training resources and guides via a knowledge base, tutorial classes, blog posts, eBooks, and bi-weekly live sessions.

Dell Boomi

Boomi provides email support for all its customers. However, users on its premier plans get access to live chat and phone support. The platform also provides a comprehensive help site loaded with information about the company’s products and services. Additionally, customers have access to peer-to-peer support through the company’s user forums.

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