Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
Databox is a cloud-based business analytics platform that businesses can use to view various key performance indicators and generate reports from a single interface. it's suitable for small and large businesses and offers mobile apps for both Android and iOS devices.
With it, it's possible for businesses to collect all their data in one place using a drag and drop editor, visualize performance trends, and monitor progress toward their goals. This allows them to make more informed decisions and collaborate to keep their business performance on track.
To do all this it has features like goal tracking, daily and weekly scorecards, alerts and insights, and the ability to calculate metrics from a variety of sources. it also features several one-click integrations.
Databox has over 70 integrations which include: PostgreSQL, MySQL, AWS Redshift, Microsoft SQL Azure, Microsoft SQL Service, Google BigQuery, Snowflake.
Raven tools seems to be best for agencies due to client reporting appearing to be a significant part of the toolkit, however, there are features that are also useful for in-house marketing teams and non-client focused marketers. You can use the platform to pull data for client reports from more than twenty sources, such as Google Analytics, Adwords, and Facebook. It also offers the ability to run regular website audits and manage link building campaigns.
| Feature | Improvado | Databox | Raven Tools |
|---|---|---|---|
| Approach | Enterprise-wide data platform | Business analytics platform | — |
| Marketing sources | 1,000+ data sources | 70 integrations | — |
| Builds new APIs for customers on request | Yes | No | — |
| Create custom metrics and reports for existing connectors | Yes | — | — |
| Change configurations after the first setup | Yes | No | — |
| Ability to integrate business data | Yes | Yes | — |
| How often data sync | Hourly | — | — |
| Connects to data warehouses / data lakes | Yes / Yes | No / No | — |
| Data normalization framework | Yes | — | — |
| Doesn't require tech resources to maintain the database | Yes | — | — |
| Predictable pricing that scales | Yes | Pricing starts at $169.00 per month | — |
| Professional Services available | Yes | No | — |
| Support SLA | Enterprise SLA | No | — |
Improvado streamlines data from 1,000+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects' devices, age, gender, preferred channels, and more.
DataBox provides integrations to over 70 native data sources. According to the platform, these integrations are preloaded with thousands of default metrics. It also connects to over 40 third-party applications, such as Trello, GetResponse, Amazon Seller Central, etc.
Improvado's data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can't find the required information in Improvado's documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don't have enough resources for adjusting dashboards and dealing with data operations can use Improvado's Professional Services package to augment their in-house team with experienced offsite marketing experts.
Databox provides basic support through email and live chat. However, it offers priority support to customers on special plans. Priority support not only ensures a faster response but also provides one hour of phone support every month. The platform offers a comprehensive knowledge base, tutorials, blog posts, and case studies.
See how Improvado consolidates 1,000+ marketing data sources into a single source of truth — and lets your team query it in natural language.
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