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ETL software comparison

Alteryx vs. Data Virtuality vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Alteryx

Alteryx Inc. is a self-service data analytics software providing company. The Company provides a subscription-based platform, enabling organizations to prepare, blend and analyze data from a multitude sources and ease data-driven decisions. The Company democratizes access to data-driven insights to all data workers, business analysts, programmers and data scientists by expanding the capabilities and analytical sophistications. The Company's platform allows business analysts to view underlying data, meta-data, and applied analytics at any stage during the process. The Company's platform is designed to interact with a wide variety of traditional data sources.

Data Virtuality

Data Virtuality is a data integration platform that gives customers easy data centralization, access and management. It can be hosted on-premises or in the cloud.
Data Virtuality helps customers to cut down their development time by up to 80% and gives access to their data in minutes. By using SQL, the tool also ensures that customers can automate their data workflows easily and quickly.

Data Virtuality integrates business intelligence (BI tools) software as well, such as Yellowfin, Spotfire, Microsoft Excel, and 7Analyse. The company also promises that any data source, or connector, that isn’t already part of their service can be built for customers.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
200+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Alteryx
Around 140
No
No
No
Yes / Yes
No
No
No
Data Virtuality
ELT, data virtualization
6 data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server.
No
No
Yes
Yes / No
No
No
No

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 200+ marketing connectors. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Alteryx

Alteryx Analytics Hub fully supports six data source technologies, including Amazon Redshift, MySQL, Oracle, SAP Hana, Snowflake, and Microsoft SQL Server. According to the platform, other data source technologies are partially supported. Thus, they can only be used for input and output. They don’t work with workflow dependencies or metadata loading and must be imported using the required ODBC driver and DSN settings.

Data Virtuality

Data Virtuality provides connectors (“pipes”) to over 200 data sources, including NetSuite, Facebook, eBay, MongoDB, etc. It also links to over 20 data warehouses and data lakes, including Amazon Aurora, Redshift, Heroku, Oracle, and more. Furthermore, the platform connects to over 20 BI tools, including Google Sheets, SAP Business Objects, Pentaho, and more.

Transformations

Alteryx

Data Virtuality

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Alteryx

Alteryx provides support via its support ticket system. It also provides a phone number and community forum. There is comprehensive documentation via a knowledge base, release notes, use cases, and blog posts. The platform provides certification training as well as podcasts.

Data Virtuality

Data Virtuality allows customers to submit requests via a contact form. The platform also provides a community forum for users to share ideas and interact with each other. Documentation is available in the form of how-to guides, a knowledge base, and a blog. Data Virtuality also has an online training service called the Data Virtuality Academy.

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