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ETL software comparison

Hevo Data vs. Fivetran vs. Improvado

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Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Hevo Data

Hevo Data is a fully-managed, bi-directional data pipeline platform designed to help business teams aggregate data from multiple sources, run transformation processes for analytics, and supply operational intelligence to business applications.

The platform comes fitted with prebuilt integrations users can leverage for extracting data from over 150 data sources, including SaaS apps, file systems, and databases.

Hevo Data offers seamless data loading functionalities, including preload/postload transformations, automated schema mapping, and Change Data Capture (CDC).

Users can also  derive analytics-ready data more efficiently using the platform’s prebuilt data models and workflows, which are designed to run in sync with their pipelines.

Hevo Data is compliant with major data security and privacy protocols. However, this coverage is not accessible to users on all pricing plans.

Fivetran

Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.

With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.

Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.

That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.

Features comparison

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Approach
Marketing sources
Builds New APIs for Customers on Request
Create custom metrics and reports you need for existing connectors
Change configurations after the first setup
Ability to integrate Business Data
How often data sync
Connects to data warehouses? Data lakes?
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Predictable pricing that scales
Professional Services Available for What You Don’t Have In House
Support SLA
Improvado
Enterprise-wide data platform
300+ data sources
Yes
Create custom metrics and reports you need for existing connectors
Yes
Yes
How often data sync
Yes / Yes
Data normalization framework
Doesn't require tech resources from your side to maintain the database
Yes
Yes
Yes | Enterprise SLA
Hevo Data
ETL
100+ data sources
No
No
Yes
Yes / Yes
Pricing starts at $249.00 per month
No
Yes
Fivetran
Cloud-based ETL platform
Almost 90
Yes
No
Yes
Yes / Yes
No
No
Available

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Hevo Data

Hevo Data supports over 100 prebuilt integrations across SaaS applications, databases, SDKs, cloud storage, and streaming services. Supported data destinations include Amazon Redshift, Google BigQuery, and Snowflake.

Fivetran

Fivetran provides prebuilt connectors for over 170 data sources, including applications, databases, analytics services, and files, among others. Users are also allowed to request connectors for unlisted data sources. Furthermore, developers can use the platform’s function connector to create custom connectors for private data sources that aren’t natively supported by the platform.

Transformations

Hevo Data

Fivetran

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Hevo Data

Hevo provides support primarily through its online chat interface, email address, and support ticket system. There is comprehensive documentation available via blog posts, tutorials, whitepapers, and downloadable guides.

Fivetran

Fivetran provides support to customers via its support ticket portal. It also supplies phone numbers to customers in the US, Canada, Europe, the Middle East, and Africa. The platform has a community forum and comprehensive documentation.

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