UTM tags hold a ton of valuable information for marketers, salespeople, and analysts. Knowing how to use it properly may tell you so much more about your marketing performance and give a better angle to approach leads.
Marketing attribution shows you how your marketing efforts contribute to revenue growth and brand perception, and how they shape the customer journey. This guide explains upsides and downsides of all attribution models and shows how you can implement them depending on your industry and use case.
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