marketing dashboard template

Marketing Attribution Modeling

A well-designed attribution allows you to make smarter decisions on marketing resource allocation. It removes a lot of guesswork by showing you the entire picture of the customer journey and how each touchpoint impacts the conversion.

Oops! Something went wrong while submitting the form.
Download GuideDownload Guide
Unshackling Marketing Insights With Advanced UTM Practices

UTM tags hold a ton of valuable information for marketers, salespeople, and analysts. Knowing how to use it properly may tell you so much more about your marketing performance and give a better angle to approach leads.

marketing dashboard template

Marketing Attribution Modeling

A well-designed attribution allows you to make smarter decisions on marketing resource allocation. It removes a lot of guesswork by showing you the entire picture of the customer journey and how each touchpoint impacts the conversion.

Oops! Something went wrong while submitting the form.
Download GuideDownload Guide

Marketing attribution shows you how your marketing efforts contribute to revenue growth and brand perception, and how they shape the customer journey. This guide explains upsides and downsides of all attribution models and shows how you can implement them depending on your industry and use case.

Table of contents:

  • A quick intro to attribution
  • How attribution works
  • Challenges of marketing attribution
  • Attribution models in a nutshell
  • Attribution models
  1. First-touch attribution model
  2. Last-touch attribution model
  3. Last non-direct touch attribution
  4. Linear attribution model
  5. Position-based attribution model
  6. Time decay attribution model
  7. Custom attribution model
  • Cookieless attribution
  • Cross-device tracking
  • Identity graph
marketing dashboard template

Marketing Attribution Modeling

Oops! Something went wrong while submitting the form.

Marketing Attribution Modeling

Oops! Something went wrong while submitting the form.

Marketing Attribution Modeling

Oops! Something went wrong while submitting the form.

Marketing Attribution Modeling

marketing dashboard template
Thank you! Your submission has been received!
Check your inbox or "Spam" folder, email with resource you requested is just sent.
Oops! Something went wrong while submitting the form.

Marketing Attribution Modeling

Oops! Something went wrong while submitting the form.